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Brand Manager - Harry Potter

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The Blair Partnership

2mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing
  • London
  • Quick Apply

AI generated summary

  • You need 3+ years in brand management, excellent negotiation and communication skills, strong project management, detail-oriented, self-motivated, and a team player able to handle multiple projects.
  • You will develop brand strategy, manage key partnerships, coordinate marketing plans, oversee digital hubs, lead projects, and share market insights while fostering team collaboration and stakeholder relationships.

Requirements

  • Demonstrable professional experience in a marketing/brand management role, ideally in publishing or entertainment with more than three years experience.
  • An expert negotiator and stakeholder manager, able to collaborate with partners and stakeholders at a senior level, dealing with complex and challenging situations.
  • Excellent communication skills – both verbal and written.
  • Strong project management and coordination skills.
  • Attention to detail
  • Marketing expertise with an understanding of publishing campaigns desirable.
  • Self-motivated, enthusiastic, creative and innovative.
  • Able to work across multiple projects simultaneously and deliver against tight deadlines.
  • Able to work autonomously and to remain agile and prioritise projects in a rapidly changing work environment.
  • Strong team-working skills and the ability to maintain good working relationships with internal and external teams.

Responsibilities

  • Supports Head of Marketing & Planning, developing long term brand and franchise strategy for Harry Potter across key partners including publishers, Pottermore, Harry Potter and the Cursed Child and Warner Bros. Discovery.
  • Key marketing contact across all J.K. Rowling children’s publishing projects and for Warner Bros. Discovery divisions (including gaming, consumer products, experiences).
  • Coordinate key franchise tentpoles with Head of Marketing & Planning. Communicate and collaborate cross-functionally to drive alignment and potential amplification.
  • Manage and maintain digital Brand and Marketing hub that includes guidelines, tentpole toolkits and ensure partners have latest strategic planning documents.
  • In collaboration with the Harry Potter International publishing team, oversees brand strategy and marketing plans across key international markets.
  • Primary point of contact for international publishing marketing strategy, communicating to key partners including publishers, Pottermore, HPATCC and WBD.
  • Owns and develops strategic plans and guidelines across a portfolio of projects.
  • Provides project leadership in line with the global franchise plan, remaining faithful to the Harry Potter canon and values in all aspects of development of campaigns and materials, driving quality and innovation.
  • Proactively identifies process improvement and development with publishing partners and implements through strong project management.
  • Manages stakeholder relationships and leads on strategic calls and meetings with both internal and external stakeholders.
  • Research and share insights on relevant market and audience trends.
  • Acts as a role model for other members of the team, lending their experience to support on key projects.
  • Actively participates in team meetings and workshops, collaborating closely with colleagues across a variety of categories, working together for the success of all projects.
  • Consistently demonstrates the TBP values through their work and interactions with key internal and external stakeholders.

FAQs

What is the primary location for the Brand Manager role?

The primary location for the Brand Manager role is London.

Who does the Brand Manager report to?

The Brand Manager reports to the Head of Marketing & Planning.

What experience is required for this role?

The role requires demonstrable professional experience in a marketing/brand management role, ideally in publishing or entertainment, with more than three years of experience.

What are key responsibilities of the Brand Manager?

Key responsibilities include developing long-term brand and franchise strategy, coordinating marketing initiatives, managing digital brand and marketing hubs, overseeing international marketing strategies, and leading project management initiatives.

Does this role require experience in negotiation and stakeholder management?

Yes, the Brand Manager must be an expert negotiator and stakeholder manager, able to collaborate with partners and handle complex situations at a senior level.

What types of skills are evaluable for this position?

Skills evaluated include excellent communication, strong project management, attention to detail, marketing expertise, creativity, and the ability to work autonomously.

Is the company committed to diversity and inclusivity?

Yes, the company is committed to creating a welcoming and supportive environment that represents a diversity of skills, experiences, perspectives, and backgrounds.

What benefits are offered to employees in this role?

Benefits include a competitive salary, company bonus scheme, 25 days of holiday plus bank holidays, enhanced maternity and paternity leave, health insurance, life assurance, and various development opportunities.

Are there opportunities for professional development?

Yes, there are learning and development opportunities, including an in-house mentoring programme and creative bursaries for personal projects.

Will the Brand Manager work on multiple projects?

Yes, the Brand Manager will work across multiple projects simultaneously and must deliver against tight deadlines.

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The Blair Partnership

Literary & Entertainment Agency

Entertainment & Media
Industry
11-50
Employees
2011
Founded Year

Mission & Purpose

Neil Blair founded The Blair Partnership in 2011 with a vision to create a more progressive type of agency. As J.K. Rowling’s agent, we have pioneered a new approach to representation that has helped to create and continues to constantly grow one of the world’s major entertainment franchises. We represent a range of people internationally, from debut and established writers to broader talent across business, politics, sport and lifestyle. Our range of work spans publishing, digital, dramatic rights and film production.