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Brand Marketing Graduate

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Red Bull

3mo ago

  • Job
    Full-time
    Entry & Junior Level
  • Sales & Business Development
    Marketing
  • Munich

AI generated summary

  • You must have a relevant degree, strong academic performance, some experience, a go-getter attitude, excellent communication skills, and fluency in German and English.
  • You will support cross-department projects, execute consumer activations, generate insights, assist in marketing reporting, and collaborate with sales to enhance brand engagement and strategy.

Requirements

  • * Bachelor's degree or Master's degree
  • * Proven excellence in your academic life
  • * Relevant work or internship experience is a plus
  • * A history of pursuing personal passions, extra-curricular achievements
  • * Entrepreneurial spirit with a "go-getter" mentality when it comes to tackling important projects or taking on new challenges
  • * Open and solution-oriented mindset, with excellent communication skills
  • * Fluent in German and English (written, spoken)

Responsibilities

  • Develop a strong understanding of the Brand Marketing Department and cross functional collaborations with a focus Sales.
  • Deep dive into processes at Red Bull Germany (Brand/Field Marketing, Key Account and Field Sales Management as well as Trade Marketing).
  • Build on this knowledge, combining it with creative ideas and out-of-the-box thinking to support cross-departmental projects and initiatives.
  • Define and develop an overarching project to be presented to the respective department heads at the end of the program.
  • Deep dive into the world of Red Bull’s brand marketing.
  • Support the team in designing and executing innovative, impactful & inspirational consumer activations to increase our consumers brand love.
  • Generate insights and new/ unexpected ideas by thinking creatively and analytically.
  • Support the Insights Manager for data preparation and reporting at national and global level.
  • Understand the meaning und power of occasion messaging and support the team for excellence execution of our 360° brand campaigns.
  • Get an idea of the needs of our consumer via supporting the CRM Team within all brand related interactions.
  • Develop a sound knowledge of media planning and new (digital) ways of communication.
  • Build your own network within the marketing and sales organization to facilitate workflows and idea creation.
  • Become the “go to person” when it comes to internal selling and external reporting of great creative concepts, campaigns and new strategic pillars of brand marketing.
  • Develop a deep understanding of the department’s direction: help & challenge to sell.
  • Join the trade marketing colleagues to understand the POS tool cycle, actively contributing to the day-to-day work.
  • Take over a project around "insights into action" (e.g. evaluation of a specific promotion/product launch and translate the gained insights and findings into concrete proposals and action steps for the future).
  • Get to know the field work (tasks and routines) by supporting the field team in a specific sales drive/mission.
  • Based on this executional experience join a key account team to jointly work on a customer/project.
  • Develop a deep understanding of the department’s direction: help & challenge to sell.
  • Join the trade marketing colleagues to understand the POS tool cycle, actively contributing to the day-to-day work.
  • Take over a project in the area of "insights into action" (e.g. evaluation of a specific promotion/product launch and translate the gained insights and findings into concrete proposals and action steps for the future).

FAQs

What is the duration of the Graduate Program?

The Graduate Program lasts for 18 months, starting in July 2025.

What academic qualifications are required for this role?

A Bachelor's degree or Master's degree is required for this role.

Is prior work experience necessary for applying to this program?

While prior work or internship experience is a plus, it is not a strict requirement for applying.

Are there specific skills or qualities you are looking for in candidates?

We are looking for candidates with an entrepreneurial spirit, excellent communication skills, a solution-oriented mindset, and the ability to tackle new challenges.

What languages must candidates be fluent in?

Candidates must be fluent in both German and English, written and spoken.

Will there be opportunities to work on projects during the program?

Yes, participants will work on various projects, including developing an overarching project to be presented to department heads at the end of the program.

Is there an emphasis on diversity in the hiring process?

Yes, we value diversity and aim to support all individuals in realizing their potential, regardless of age, skin color, religion, gender, sexual orientation, or origin.

What areas of marketing will participants gain experience in?

Participants will gain experience in Brand Marketing, Channel Strategies including Category Management & Trade Marketing, and Sales Management.

Will I have the chance to network within the organization?

Yes, building a network within the marketing and sales organization is encouraged to facilitate workflows and idea creation.

How will this program impact my future at Red Bull?

Your delivery and contributions during the program will shape the scope of your future opportunities at Red Bull.

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Red Bull

Red Bull Gives Wings to People and Ideas

Retail & Consumer Goods
Industry
10,001+
Employees
1987
Founded Year

Mission & Purpose

Red Bull Gives Wings to People and Ideas. This drives us - and all we do - since 1987. Today, Red Bull operates in over 170 countries selling more than 7.9 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Becoming the #1 energy drink in the world is a journey of passion and hard work. It’s about asking ourselves every day: how can we do it better? Check out our open roles to become part of the world of Red Bull.