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Brand & PR Manager - The Hoxton, Lloyd

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The Hoxton

1mo ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • Amsterdam
  • Quick Apply

AI generated summary

  • You should be a strategic, out-of-the-box thinker with a passion for hospitality, a strong network, and experience in building lifestyle brands and executing cultural events.
  • You will drive brand strategies, create engaging events, enhance guest experiences, build partnerships, and measure campaign effectiveness to boost business objectives and community connections.

Requirements

  • Individuals. You’re looking for a place where you can be you; no clones in suits here.
  • Passion for hospitality – whether that’s a drink, a meal, an event or a bed for the night.
  • You’re all about having a positive impact on the people you interact with, leaving them with a memorable experience.
  • You’re not precious. We leave our egos at the door and help get things done.
  • You’re up for doing things differently and trying (almost) everything once.
  • If we got stuck in a lift together we’d have a good time and share a few laughs.
  • You want to be part of a team that works hard, supports each other and has fun along the way.
  • A strategic thinker who has a strong track record in building brands and delivering business results.
  • Experience and understanding of working on lifestyle brands that are rooted in culture and community.
  • Experience in creating and pulling off strong cultural event programmes that go beyond brand marketing activations across industries such as art, fashion, music, tech, wellness and the like.
  • Ability to work across the entire marketing mix (brand, digital, social, PR) with a strong understanding of the creative process, digital marketing and experiential experiences.
  • A personal network of strong contacts with in a variety of industries for future partnerships for the Hoxton.
  • Ability to get under the skin of a brand and consumers to drive insightful ideas and opportunities.
  • A conceptual, out-of-the-box thinker who inspires others; we’re up for doing things differently and trying (almost) everything once.
  • The ability to think big, be brave and make things happen.

Responsibilities

  • From building a strong cultural and entertainment programme, to creating traffic driving F&B activations, to personal touches for guests and strategic partnerships that enhance the experience - you will be responsible for driving innovative thinking delivering on both brand and business objectives.
  • Be the brand guardian – translate the Global/Regional brand strategy into a relevant local plan that delivers on local insights and needs while maintaining global brand consistency.
  • Be part of the Property Management team. Understand the business and brand goals and work with the revenue, sales and operations team to drive brand alignment and develop an integrated marketing plan to support each property.
  • Drive commercial opportunities and output of our F&B outlets
  • Be the consumer and competitor expert to develop insights that ensure we continue to build a compelling product offer that drives innovation and excitement.
  • Own the guest journey (Hotel, R&B, apartment, co-working) ensure every touch point is on brand and delivering personal and innovative experiences while driving a cohesive message and cross-selling opportunities where appropriate.
  • Develop a strong cultural programme of events, activations, installations, performances that root us in local creative communities across art, fashion, music, tech, wellness etc.
  • Build strong network of brand partnerships to elevate the brand reach into new and interesting communities.
  • Develop and own a brand ambassador plan across key industries that adds credibility, drive advocacy and repeat guests.
  • Develop a bespoke product range to sell at the hotel with local partner makers, alongside the Head of Product in London.
  • Measure the performance and effectiveness of campaigns and assess against goals and ROI.

FAQs

What is the role of the Brand & PR Manager at The Hoxton, Lloyd?

The Brand & PR Manager is responsible for driving innovative thinking to enhance guest experiences, aligning local brand strategies with global objectives, creating marketing plans, developing cultural programs and partnerships, and ensuring brand consistency across all touchpoints.

What qualifications are required for this position?

We are looking for individuals with a strong track record in brand building, experience working with lifestyle brands rooted in culture and community, experience in creating cultural event programs, and the ability to work across the entire marketing mix. A personal network for partnerships is also essential.

What does the cultural program involve?

The cultural program includes events, activations, and installations that connect us with local creative communities across various industries such as art, fashion, music, tech, and wellness.

Is there an opportunity for growth and development in this position?

Yes, we provide training to help you settle into your role and ongoing development opportunities to think, make, and thrive, setting you up for success at work.

What benefits do employees receive?

Employees enjoy a competitive salary, 25 days of holiday plus bank holidays, food during shifts, a free night and meal after starting, time off for volunteering, rewards for exceptional work, and excellent discounts across The Hoxton and the global Ennismore family.

How does The Hoxton encourage teamwork and a positive environment?

The Hoxton promotes teamwork through regular get-togethers, exciting team parties, and a culture that encourages support among team members while ensuring everyone has fun along the way.

Are there opportunities for involvement in community initiatives?

Yes, we offer time off for employees to volunteer with partner charities, demonstrating our commitment to community involvement and positive impact.

What should you have a passion for to succeed in this role?

A passion for hospitality is essential, whether that's related to food and drinks, events, or providing excellent guest experiences.

What kind of person is The Hoxton looking for in a Brand & PR Manager?

We are looking for individuals who are authentic, positive, strategic thinkers, who can work collaboratively, challenge norms, and have fun while contributing to the success of the brand.

How important is creativity in this role?

Creativity is crucial, as the Brand & PR Manager is expected to think outside the box, inspire others, and develop unique experiences and campaigns that resonate with guests and the local community.

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The Hoxton

Open house hotels, inspired by the streets and scenes that surround them.

Travel & Leisure
Industry
501-1000
Employees
2006
Founded Year

Mission & Purpose

The Hoxton is a series of open house hotels inspired by the diversity and originality of the streets and scenes that surround them. Just like our doors, our minds are open too. Ever since we opened our first hotel in Shoreditch, East London, way back in 2006, we’ve never just been about offering a bed for the night. We want to be more than that: providing a place where guests can hang out alongside the locals and submerse themselves in the neighborhood with vibrant, welcoming public spaces. Then there's our eclectic programme of monthly events, where we bring the outside in, and work with local creatives to curate events unique to each location. The Hoxton, Holborn opened in 2014, followed by The Hoxton, Amsterdam in 2015, and The Hoxton, Paris in summer 2017. The Hoxton, Williamsburg was the first U.S. opening, followed by Portland and Chicago. 2019 saw the opening of The Hoxton, Southwark and Downtown LA.