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Branding Associate

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  • Job
    Full-time
    Junior Level
  • Marketing
    Business, Operations & Strategy
  • Chennai

Requirements

  • - Bachelor's degree in Marketing, Communications, Business Administration, or related field.
  • - Minimum of 1 year of experience in brand management, marketing, or related roles, preferably in deep-tech startups or technology-driven industries. We’re open to having freshers onboard too.
  • - Passion for deep-tech startups and emerging technologies, with a strong desire to contribute to the growth of innovative companies.
  • - Creative thinker with a keen eye for detail and design, and the ability to develop compelling content and visual assets that resonate with target audiences.
  • - Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
  • - Strong project management skills, with the ability to prioritize tasks, manage deadlines, and execute multiple projects simultaneously in a fast-paced environment.
  • - Analytical mindset with proficiency in data analysis tools and platforms, and the ability to derive actionable insights and recommendations from marketing data.
  • - Self-motivated and proactive, with a growth mindset and a willingness to learn and adapt to new challenges and opportunities.
  • - Enthusiastic team player with a positive attitude, strong work ethic, and a passion for driving impact and making a difference.

Responsibilities

  • Collaborate with the marketing team to develop and implement brand strategies that align with our company's goals.
  • Create engaging and compelling content across various channels, beginning with social media & in-person events and scale to a multi-channel approach to effectively communicate our brand story and key messages.
  • Validate product-market fit and strategise the best way forward as a growing deep-tech startup.
  • Assist in the planning and execution of marketing campaigns and initiatives, including product launches, events, and promotions, to drive brand awareness and customer acquisition.
  • Conduct market research and competitive analysis to identify trends, opportunities, and insights that inform brand strategy and messaging.
  • Work closely with the design team to develop visual assets and collateral that reflect our brand identity and resonate with our target audience.
  • Monitor and analyze key performance metrics and KPIs for brand initiatives, and use data-driven insights to optimize strategies and drive continuous improvement.
  • Cultivate relationships with external partners, stakeholders, and industry influencers to amplify our brand reach and establish strategic partnerships.
  • Support internal branding efforts, including employee engagement programs, culture-building initiatives, and brand training sessions, to foster a strong brand culture and alignment across the organization.
  • Stay updated on emerging trends, technologies, and best practices in branding, marketing, and deep-tech industries, and proactively share insights and recommendations with the team.

FAQs

What is the location for the Branding Associate position?

The position is located in Chennai, Tamil Nadu.

What type of work arrangement is offered for this role?

The work scenario is hybrid, allowing for a combination of in-office and remote work.

Is prior experience required for this role?

A minimum of 1 year of experience in brand management, marketing, or related roles is preferred, but we are open to onboarding freshers as well.

What qualifications are necessary for this position?

A Bachelor's degree in Marketing, Communications, Business Administration, or a related field is required.

What skills are essential for the Branding Associate role?

Essential skills include excellent communication and interpersonal abilities, strong project management skills, creative thinking, analytical skills, and a proficiency in data analysis tools.

Will the compensation for this role be disclosed before the final interview?

The CTC (Cost to Company) will be discussed post final interview round.

What are the main responsibilities of the Branding Associate?

Key responsibilities include developing and implementing brand strategies, creating engaging content, conducting market research, assisting in marketing campaigns, and monitoring performance metrics.

Is there a focus on emerging technologies for this role?

Yes, there is a strong emphasis on deep-tech startups and emerging technologies in the branding strategy.

How does the company value teamwork in this position?

We are looking for an enthusiastic team player with a positive attitude and a strong work ethic, as collaboration across cross-functional teams is vital.

What kind of culture does the company promote?

The company fosters a strong brand culture and alignment through internal branding efforts, employee engagement programs, and culture-building initiatives.

India's 1st flying electric taxi for up to 10x faster commute & cargo transport. Bid goodbye to being stuck in traffic!

Defence & Aerospace
Industry
51-200
Employees
2019
Founded Year

Mission & Purpose

The ePlane Company, incubated at IIT Madras since 2019, is pioneering India’s first flying electric taxi to revolutionize urban transport. Founded by Professor Satya Chakravarthy, the company aims to provide up to 10x faster intra-city commutes and cargo transport. As an Urban Air Mobility (UAM) startup, their mission is to ease road traffic congestion globally by offering safe, sustainable, and affordable flying experiences with their flagship product, the ePlane e200.

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