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Campaign and Email Developer

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Superdry

19d ago

  • Job
    Full-time
    Mid & Senior Level
  • Data
    Marketing

AI generated summary

  • You should have advanced HTML/CSS skills, email coding experience, proficiency with design tools, familiarity with email builders, strong analytical skills, and a collaborative mindset.
  • You will build and manage automated lifecycle journeys, optimize CRM processes, test campaign performance, monitor effectiveness, and code responsive emails while utilizing design tools.

Requirements

  • - Intermediate to advanced proficiency in HTML and CSS, with a focus on responsive email coding.
  • - Prior experience in an in-house or agency design studio working on a range of design requests including HTML 5 assets.
  • - Familiarity with tools such as Dreamweaver, Adobe Creative Suite and Figma with a great eye for design and experience working with a design framework.
  • - Experience with Taxi for email or equivalent email builders using liquid template language.
  • - Proficiency in testing email rendering across various email clients and platforms.
  • - Commercially driven, with a good understanding of the customer lifecycle.
  • - HTML and CSS Proficiency: Ability to create and modify HTML and CSS for email templates and other customer communications.
  • - Previous experience with Bloomreach/Exponea is preferable.
  • - Jinja or Liquid Templating: Experience in using Jinja or similar templating languages for personalization and dynamic content.
  • - Strong analytical skills to interpret customer data, campaign performance metrics, and make data-driven decisions.
  • - Cross-functional collaboration.

Responsibilities

  • - Build and managing complex, trigger-based, automated lifecycle journeys
  • - Research and test new functionalities in Bloomreach to optimize and increase automation along CRM processes.
  • - Stay up-to-date with CRM best practices and industry trends to continuously refine our lifecycle marketing actions.
  • - Develop multiple testing programmes to continually optimise the performance of campaigns.
  • - Monitor and report on the effectiveness of all CRM flows, deep-dive and provide valuable insights for decision-making.
  • - Intermediate to advanced proficiency in HTML and CSS, with a focus on responsive email coding.
  • - Prior experience in an in-house or agency design studio working on a range of design requests including HTML 5 assets.
  • - Familiarity with tools such as Dreamweaver, Adobe Creative Suite and Figma with a great eye for design and experience working with a design framework.
  • - Experience with Taxi for email or equivalent email builders using liquid template language.
  • - Proficiency in testing email rendering across various email clients and platforms.

FAQs

What is the job title for this position?

The job title for this position is Campaign and Email Developer, internally referred to as CRM Developer.

What are the main responsibilities of the CRM Developer?

The main responsibilities include managing and optimizing automated processes within the Customer Data Platform, creating, maintaining, and enhancing email creatives, streamlining customer interactions, and building complex automated lifecycle journeys.

What technical skills are required for this role?

Intermediate to advanced proficiency in HTML and CSS for responsive email coding, experience with Jinja or Liquid templating languages, familiarity with email builders, and proficiency in tools like Dreamweaver, Adobe Creative Suite, and Figma are required.

Is prior experience with Bloomreach or Exponea important for this role?

Yes, previous experience with Bloomreach/Exponea is preferable for this role, as it relates directly to the responsibilities of managing CRM processes.

What kind of testing programs will the CRM Developer conduct?

The CRM Developer will develop multiple testing programs to continually optimize the performance of campaigns and monitor the effectiveness of all CRM flows.

Are there opportunities for professional development in this role?

Yes, there are a range of learning and development materials available to help you grow in your career at Superdry.

What benefits does Superdry offer to its employees?

Benefits include 25 days of annual leave, company pension scheme, life assurance cover, significant staff discounts, flexible working hours, health cash plans, and access to employee assistance programs, among others.

Is there a focus on diversity and inclusion at Superdry?

Yes, Superdry values diversity and seeks to build a team that represents a variety of backgrounds, styles, perspectives, and skills.

What is the work schedule for this position?

The work schedule includes core working hours between 10 AM and 4 PM, allowing for flexibility to help achieve a work-life balance.

Does Superdry allow time off for volunteering work?

Yes, Superdry allows employees time off for volunteering work as part of their commitment to giving back.

Are there any health and wellness benefits offered?

Yes, Superdry offers a health cash plan accessible to all employees.

How can interested candidates apply for this position?

Interested candidates are encouraged to apply early, as jobs may close earlier than the published closing date due to a high volume of applications.

Superdry

Future. Craft. Culture.

Retail & Consumer Goods
Industry
1001-5000
Employees
2003
Founded Year

Mission & Purpose

Superdry is a British fashion retailer that blends vintage American styles with Japanese-inspired graphics and British tailoring. The company aims to offer unique and high-quality clothing, accessories, and footwear that stand out in the market. By focusing on innovative design, superior fabrics, and detailed craftsmanship, Superdry strives to provide customers with distinctive and trendy fashion choices. Their commitment is to deliver exceptional products that inspire and appeal to a global audience, enhancing individual style and confidence.

Culture & Values

  • Think Entrepreneurial

  • Be Authentic

  • Be Creative

  • Be Results Focused