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Campaign Manager - New York

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TripleLift

2mo ago

  • Job
    Full-time
    Junior & Mid Level
  • Marketing
  • $62.5K - $83K
  • New York

AI generated summary

  • You need 2-3 years in programmatic environments, experience in DSPs, strong analytical skills, and ability to work in a fast-paced, high growth environment. Experience in CTV, audience targeting, and Amazon DSP is a plus.
  • You will be responsible for end-to-end campaign support, optimization, troubleshooting, reporting, and providing valuable insights to clients and Partner Management team. Use data analysis to drive strategies and ensure delivery of successful campaigns.

Requirements

  • 2-3 years of working experience in a programmatic environment (Trading Desk, DSP, SSP etc.)
  • Previous experience trafficking, optimizing and troubleshooting in various DSPs required
  • Outstanding analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a fast-paced environment
  • Effective time management skills – ability to prioritize and meet deadlines
  • Advanced MS Excel skills
  • Strong quantitative skills and the ability to draw insights from extremely large datasets
  • Ability to thrive in a small, intense, and high growth environment
  • Additional experience in one or more of the below is highly preferred:
  • Experience in CTV end-to-end activation, troubleshooting, and best practices around pricing and setup. Up-to-date on industry news and developments.
  • Experience with audience targeting and concepts around privacy & identity, 3p cookie-less solutions and standardized ID solutions.
  • Experience in Amazon DSP with end-to-end setup, troubleshooting, retail media and Amazon-specific formats.

Responsibilities

  • Fully capable and an expert on end to end campaign support - pre-sale RFP feasibility checks, campaign set up, optimization across self-serve (programmatic) and direct (Managed Service) campaigns, pacing, and billing.
  • Responsible for directly supporting Partner Management team and the clients’ operational needs through the life cycle of a campaign from pre-sale to post-launch.
  • Focused on supporting campaigns from a performance standpoint, having in-depth understanding and knowledge of optimization tactics & best practices for scale/delivery.
  • Troubleshoot campaign and delivery issues and work with solutions teams to solve when necessary.
  • QBR/wrap ups & ad hoc reporting; has a strong pulse of their Book of Business.
  • Combine data analysis and client feedback to create optimization strategies and provide actionable and valuable insights for their PMs/clients.
  • Showcase attention to detail and demonstrate ability in following processes. Able to effectively QA internal and external deliverables, including tag generations, internal and external campaign/creative setup, reporting and client-facing materials.
  • Proactively monitor data to identify liquidity blockers.
  • Work with manager on projects/initiatives outside of account work that support TripleLift goals.
  • Work with product to help define features and drive enhancements.
  • Understands TripleLift capabilities and tech stack to make well informed and smart recommendations.

FAQs

What are the main responsibilities of a Campaign Manager in this role?

The main responsibilities of a Campaign Manager include end to end campaign support, optimization across self-serve and direct campaigns, troubleshooting campaign and delivery issues, QBR/wrap ups & ad hoc reporting, creating optimization strategies, monitoring data for liquidity blockers, and working on projects/initiatives that support TripleLift goals.

What qualifications are required for the Campaign Manager position?

Qualifications for the Campaign Manager position include 2-3 years of experience in a programmatic environment, previous experience in trafficking, optimizing, and troubleshooting in various DSPs, outstanding analytical and problem-solving abilities, effective time management skills, advanced MS Excel skills, strong quantitative skills, and the ability to thrive in a high growth environment.

What additional experience is preferred for the Campaign Manager role?

Additional experience preferred for the Campaign Manager role includes experience in CTV end-to-end activation, audience targeting and privacy & identity concepts, and experience in Amazon DSP with retail media and Amazon-specific formats.

TripleLift

TripleLift is the technology company that is reinventing ad placement one medium at a time.

Marketing & Advertising
Industry
201-500
Employees
2012
Founded Year

Mission & Purpose

TripleLift is the advertising technology company reinventing ad placement at the intersection of creative, media and data. Our marketplace serves the world’s leading brands, publishers, streaming companies and demand-side platforms, executing over 1 trillion ad transactions every month. Customers choose us because of our addressable offerings from native to online video to connected television, innovations that insert brands into content in real-time, and supportive experts dedicated to maximizing partner performance. Part of the Vista Equity Partners portfolio, TripleLift has appeared on both the Inc. 5000 and Deloitte Technology Fast 500 for five consecutive years, has been named to Business Insider’s list of Hottest Ad Tech Companies for three straight years and was awarded Most Innovative TV Advertising Technology by AdExchanger in 2021.

Culture & Values

  • Win As A Team

    We are a diverse team who like the people they work with and strive to make everyone around them better. This means being positive, compassionate, accountable, and supportive to each other. We create equitable opportunities for our teammates to thrive and win together.

  • Embrace and Drive Change

    We operate in a dynamic and competitive ecosystem that requires continuous innovation. TripleLifters are comfortable with uncertainty. We listen to our customers, move quickly, question convention and embrace change.

  • Learn and Grow

    We are committed to self-improvement at all times. TripleLifters seek feedback and take extra steps to learn about our craft, customers, and industry. With continuous learning, we grow together as a team and as individuals.

  • Operate with a Founder's Mentality

    Like our founders, we step up whenever there's an opportunity. When we see an issue, we take initiative. This means improving what we touch by proposing solutions and seizing opportunities.

  • Own Your Piece, Know The Puzzle

    We deliver excellence in our individual areas of expertise while understanding how that work drives our overall success. Knowing 'the whole is greater than the sum of its parts' drives maximum output for everyone.