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Channel Expertise Consultant

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Havas

2d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Media & Journalism
  • Madrid

AI generated summary

  • You need 5+ years in media planning with a Master's in Biz/Marketing, strong programmatic skills, detail-oriented, and proficiency in media, tech, data tools, and BI software.
  • You will plan and buy media, negotiate with partners, ensure campaign smoothness and client satisfaction, while driving trading teams to meet objectives and performance goals.

Requirements

  • 5+ years in media planning
  • Media Agency, Trading desk
  • Master’s degree in Business, Marketing, Advertising
  • Languages: English (Intermediate)
  • Managing execution
  • Detail oriented
  • Being flexible, adaptable, authentic & open
  • Media planning and media buying
  • Mx Expert
  • Strong knowledge of the partners & suppliers (Media, Tech, Data, Content)
  • Advance Programmatic
  • OSEP
  • Media planning tools
  • Operational performance management tools (Pilot, IOMT)
  • Business intelligence software (i.e. Tableau, Datorama, Power BI)
  • Advertising technologies (e.g. ad servers, ad platforms)
  • Office software

Responsibilities

  • Operate media planning and buying (when required) for the delivery of advertising campaigns for your client portfolio in alignment with Mx Development guidelines (omnichannel strategy) and usage of appropriate decision frameworks
  • Negotiate with relevant Media Partners on specific channel in support of the Channel Expertise Manager
  • Ensure the smooth running of campaigns respecting deadlines
  • Ensure client satisfaction on the campaign delivery and performance
  • Be accountable for reaching the target objectives/productivity plan, driving the trading teams in reaching their objectives

FAQs

What is the main responsibility of the Channel Expertise Consultant?

The main responsibility of the Channel Expertise Consultant is to operate media planning and buying for the delivery of advertising campaigns for a client portfolio, ensuring alignment with Mx Development guidelines and achieving client satisfaction.

How many years of experience are required for this position?

A minimum of 5 years of experience in media planning is required for this position.

What type of educational background is preferred?

A Master’s degree in Business, Marketing, or Advertising is preferred for this role.

Are there specific technical skills required for the Channel Expertise Consultant?

Yes, candidates should have proficiency in media planning tools, operational performance management tools, business intelligence software (such as Tableau, Datorama, and Power BI), advertising technologies, and office software.

What languages are required for this job?

Intermediate English language skills are required for this position.

Is this a permanent position?

Yes, this position is a permanent role within the company.

What are some of the soft skills and competencies expected for this role?

The ideal candidate should be detail-oriented, flexible, adaptable, authentic, and open, with strong knowledge of media planning and buying, and operational execution management skills.

Will I need to negotiate with Media Partners?

Yes, you will be responsible for negotiating with relevant Media Partners in support of the Channel Expertise Manager.

What company values does Havas Media Group hold regarding employment?

Havas Media Group is committed to offering equal opportunities to all potential employees and has zero tolerance for discrimination, welcoming applicants irrespective of age, sex, race, ethnicity, disability, and other factors that do not affect one’s ability to perform the job.

Does the job involve using advanced programmatic advertising techniques?

Yes, familiarity with advanced programmatic methodologies is an essential component of the role.

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Havas

Marketing & Advertising
Industry
10,001+
Employees

Mission & Purpose

Havas is a company that operates in the advertising and communications industry, offering a range of services such as advertising, marketing, media planning, and digital solutions. Their ultimate goal is to provide innovative and effective strategies to help businesses build strong brands, connect with their target audiences, and drive growth. Havas's purpose revolves around delivering creative and impactful marketing approaches, utilising data and technology to enhance engagement, and ultimately supporting their clients in achieving their communication and business objectives. Through their expertise, Havas aims to create compelling narratives and meaningful connections between brands and consumers.

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