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Channel Expertise Consultant

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Havas

2mo ago

  • Job
    Full-time
    Senior Level
  • Consulting
    Marketing
  • Madrid

AI generated summary

  • You should have 5+ years in media planning with experience in agencies, a Master’s degree, strong media and programmatic knowledge, and proficiency in BI tools and operational management software.
  • You will plan and buy media for campaigns, negotiate with partners, ensure timely delivery, maintain client satisfaction, and drive team productivity to meet objectives.

Requirements

  • 5+ years in media planning
  • Media Agency, Trading desk
  • Master’s degree in Business, Marketing, Advertising
  • Languages: English (Intermediate)
  • Managing execution
  • Detail oriented
  • Being flexible, adaptable, authentic & open
  • Media planning and media buying
  • Mx Expert
  • Strong knowledge of the partners & suppliers (Media, Tech, Data, Content)
  • Advance Programmatic
  • OSEP
  • Media planning tools
  • Operational performance management tools (Pilot, IOMT)
  • Business intelligence software (i.e. Tableau, Datorama, Power BI)
  • Advertising technologies (e.g. ad servers, ad platforms)
  • Office software

Responsibilities

  • Operate media planning and buying (when required) for the delivery of advertising campaigns for your client portfolio in alignment with Mx Development guidelines (omnichannel strategy) and usage of appropriate decision frameworks
  • Negotiate with relevant Media Partners on specific channel in support of the Channel Expertise Manager
  • Ensure the smooth running of campaigns respecting deadlines
  • Ensure client satisfaction on the campaign delivery and performance
  • Be accountable for reaching the target objectives/productivity plan, driving the trading teams in reaching their objectives

FAQs

What is the main responsibility of a Channel Expertise Consultant?

The main responsibility is to operate media planning and buying for the delivery of advertising campaigns for a client portfolio, ensuring alignment with omnichannel strategies and development guidelines.

How many years of experience is required for this position?

A minimum of 5 years of experience in media planning is required.

What level of education is necessary for this role?

A Master’s degree in Business, Marketing, or Advertising is necessary.

What languages are required for this position?

An intermediate level of English is required.

What are some key soft skills needed for the job?

Key soft skills include being detail-oriented, flexible, adaptable, authentic, and open, as well as having strong media planning and buying capabilities.

What technical skills are beneficial for a Channel Expertise Consultant?

Beneficial technical skills include proficiency with media planning tools, operational performance management tools (like Pilot and IOMT), business intelligence software (such as Tableau, Datorama, Power BI), advertising technologies, and office software.

What type of contract is offered for this position?

The position offers a permanent contract.

Is negotiation with media partners a part of this job?

Yes, the role involves negotiating with relevant media partners in support of the Channel Expertise Manager.

What is the focus of the campaigns managed by the Channel Expertise Consultant?

The focus is on Media Experience (Mx) campaigns within a specific channel for a designated client portfolio.

How does Havas Media Group Spain ensure diversity and equal opportunity in hiring?

Havas Media Group Spain is committed to offering equal opportunities to all potential employees and has a zero-tolerance policy for discrimination, welcoming applicants irrespective of age, sex, race, ethnicity, disability, and other unrelated factors.

Marketing & Advertising
Industry
10,001+
Employees

Mission & Purpose

Havas is a company that operates in the advertising and communications industry, offering a range of services such as advertising, marketing, media planning, and digital solutions. Their ultimate goal is to provide innovative and effective strategies to help businesses build strong brands, connect with their target audiences, and drive growth. Havas's purpose revolves around delivering creative and impactful marketing approaches, utilising data and technology to enhance engagement, and ultimately supporting their clients in achieving their communication and business objectives. Through their expertise, Havas aims to create compelling narratives and meaningful connections between brands and consumers.