FAQs
What is the primary focus of the Channel Performance Manager role?
The primary focus of the Channel Performance Manager role is to optimize the effectiveness of digital marketing channels across the funnel and user journey, drive measurable results at scale, and enhance the customer experience through performance marketing strategies.
What kind of experience is required for this position?
A minimum of 7+ years of experience in digital marketing, performance marketing, or growth marketing is required. Candidates should have experience leveraging multiple digital marketing channels in a B2B or performance marketing capacity.
What responsibilities will the Channel Performance Manager have?
Responsibilities include optimizing digital marketing channel effectiveness through A/B testing and causal experimentation, collaborating cross-functionally with marketing, data science, and engineering teams, developing strategies to increase channel impact contribution, and creating learning agendas for continuous measurement and optimization.
What qualifications are preferred for this position?
Preferred qualifications include experience optimizing multiple digital marketing channels, familiarity with marketing technology platforms like Salesforce Marketing Cloud, knowledge of experimental design and statistical methodologies, project management experience, and a bachelor's degree or equivalent work experience in digital marketing.
How will the Channel Performance Manager work with other teams?
The Channel Performance Manager will work cross-functionally with marketing, data science, and engineering teams to identify, drive, and measure performance improvements across marketing channels.
What analytical skills are necessary for this role?
The role requires strong analytical skills to develop and execute A/B tests, perform marketing measurement analyses, and provide clear, actionable interpretations of insights to optimize digital marketing channels for business results.
What kind of marketing channels will the Channel Performance Manager focus on?
The Channel Performance Manager will focus on various digital marketing channels, including web, email, Meta ads, search, display, and others, to enhance cross-channel effectiveness and improve overall marketing campaign performance.
Is project management experience important for this role?
Yes, project management experience is important, as the Channel Performance Manager will need to lead and manage multiple projects simultaneously while driving marketing strategies and performance improvements.
What kind of impact is the Channel Performance Manager expected to make?
The Channel Performance Manager is expected to make a significant impact by enhancing the effectiveness of digital marketing channels, increasing overall marketing performance, and contributing to measurable business results on a global scale.