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Client Planning Account Manager

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Medialab Group

2mo ago

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
  • London

AI generated summary

  • You must have TV planning experience, 3 years in agency settings, client and line management experience. Knowledge of AV planning tools and digital planning background are desired.
  • You will work closely with two high-profile charity clients to deliver innovative media strategy and campaign activations across various channels to drive brand health and income generation.

Requirements

  • TV planning experience
  • 3 years agency experience
  • Client management experience
  • Line management experience
  • Desirable Skills:
  • Experience in planning brand and performance campaigns
  • Knowledge of AV planning tools i.e. BARB, Media Ocean, Tech Edge, CFlight.
  • Radio or Print planning or buying experience, desirable.
  • Digital planning experience, useful.

Responsibilities

  • You will initially be working across two accounts, with the opportunity to broaden into others moving forwards. As a key Account Manager, you will be working closely with the client’s day-to-day team to deliver innovative media strategy and best-in-class campaign activations.
  • The first is one of the UK’s leading charities, where you will be helping them to grow their overall brand health and income generation to support people living with dementia. Their brand and fundraising programs continue to grow and evolve, offering the opportunity to work with an ambitious and forward-thinking client. They operate a large integrated marketing program, with a wide range ranging channel mix including TV, Radio, Print, Social, Display and Search, which offers lots of opportunity to broaden your knowledge and skillsets.
  • The second client is one of the UK’s most loved animal charities, where you will be helping to deliver their key fundraising campaigns across AV and offline channels. The role provides an opportunity to support their continued growth, through optimising and developing their AV and offline activity as well as working with the wider team to develop broader channel strategy.

FAQs

What will be the main responsibilities of a Client Planning Account Manager in this role?

The main responsibilities include leading day-to-day client planning, campaign delivery, and ongoing optimization of multi-channel campaigns. You will also be working with the Planning Account Director to deliver the overall strategy for the agency's largest clients, focusing on brand and performance media.

What kind of clients will the Client Planning Account Manager be working with in this role?

The Client Planning Account Manager will be working with some of the UK's leading charities, helping them to grow their brand health and income generation through innovative media strategy and best-in-class campaign activations. This includes working with a charity supporting people living with dementia and a beloved animal charity.

What skills are essential for a successful candidate in this role?

Essential skills for this role include TV planning experience, 3 years of agency experience, client management experience, and line management experience.

What are some desirable skills for a candidate applying for the Client Planning Account Manager role?

Desirable skills include experience in planning brand and performance campaigns, knowledge of AV planning tools, experience with radio or print planning and buying, and digital planning experience would be useful.

Medialab Group

A high-growth, independent data marketing partnership that delivers brilliant outcomes for our values-driven clients.

Marketing & Advertising
Industry
51-200
Employees

Mission & Purpose

Medialab Group is the UK’s leading independent media agency. We are a media agency that’s made differently. We’re purpose-led, data-driven and proudly independent. Our independence means we can focus 100% on doing the right thing and are trusted to secure success for our clients and our brilliant people.