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Communications Officer (Exhibitions and Programming)

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Imperial War Museums

3mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
  • London

AI generated summary

  • You will support communications campaigns, engage with media, manage press launches, secure coverage, and oversee events related to exhibitions and programming.
  • You will deliver integrated communications strategies for exhibitions and events, engage media, coordinate campaigns, and support promotional activities at IWM.

Requirements

  • Support the Communications Manager (Exhibitions and Programming) with developing and delivering effective and dynamic communications campaigns to promote IWM’s temporary exhibitions and public programming, including events and learning
  • Ensure communications plans reach IWM’s core target and developmental audiences in an engaging and effective way
  • Develop and maintain good working relations with the media – print, broadcast, online and digital
  • Deliver press launches/views for IWM’s exhibitions and programming
  • Supporting with the delivery of IWM’s annual programme announcement, including event, media sell-in
  • Map out approaches to a range of press contacts for each campaign (temporary exhibitions, public programming and the IWM Institute), provide all necessary information; pitch possible stories/angles; encourage and secure high profile national and international press coverage, negotiate exclusive features and work with Marketing and Digital Engagement teams to develop partnership opportunities
  • Secure broadcast coverage for communications campaigns and oversee TV/radio/film crews
  • Deliver photo calls, including sell in and onsite management of photographers
  • Identify opportunities to develop online media coverage for communications campaigns and engage digital media journalists
  • Planning and delivering communications campaigns for IWM Publications in connection with temporary exhibitions and programming

Responsibilities

  • Deliver the Communications strategy for IWM’s public programming, including temporary exhibitions, public events and learning activity, primarily at IWM London and IWM North.
  • Work closely with IWM’s marketing and digital engagement teams to ensure integrated and well-coordinated communications, marketing and digital campaigns for exhibitions and programming activity.
  • Support the Communications Manager (Exhibitions and Programming) with developing and delivering effective and dynamic communications campaigns to promote IWM’s temporary exhibitions and public programming, including events and learning.
  • Ensure communications plans reach IWM’s core target and developmental audiences in an engaging and effective way.
  • Develop and maintain good working relations with the media – print, broadcast, online and digital.
  • Deliver press launches/views for IWM’s exhibitions and programming.
  • Supporting with the delivery of IWM’s annual programme announcement, including event, media sell-in.
  • Map out approaches to a range of press contacts for each campaign (temporary exhibitions, public programming and the IWM Institute), provide all necessary information; pitch possible stories/angles; encourage and secure high profile national and international press coverage, negotiate exclusive features and work with Marketing and Digital Engagement teams to develop partnership opportunities.
  • Secure broadcast coverage for communications campaigns and oversee TV/radio/film crews.
  • Deliver photo calls, including sell in and onsite management of photographers.
  • Identify opportunities to develop online media coverage for communications campaigns and engage digital media journalists.
  • Planning and delivering communications campaigns for IWM Publications in connection with temporary exhibitions and programming.
  • Write press information (releases, factsheets and quotes) and briefing documents for internal use.
  • Support IWM’s key initiatives for its programming by providing high quality Communications advice and implementing appropriate strategies.
  • Identify media stories and sell these in using efficient PR techniques.
  • Cultivate strong and supportive media contacts for temporary exhibitions and public programming and manage contacts effectively.
  • Monitor and report on media coverage and Communications campaigns.
  • Act as a representative for IWM at external events and groups as and when required.
  • Deputise for the Communications Manager (Exhibitions and Programming) as necessary.
  • Support IWM’s Communications Managers at press launches, openings and events as and when required.
  • Work closely with the Communications Officer (Corporate) and Communications Officer (Commercial) to ensure best practice for IWM’s communications campaigns and a well-coordinated approach.

FAQs

What is the main responsibility of the Communications Officer (Exhibitions and Programming)?

The main responsibility is to deliver the Communications strategy for IWM’s public programming, including temporary exhibitions, public events, and learning activities at IWM London and IWM North.

Who will the Communications Officer work closely with?

The Communications Officer will work closely with IWM’s marketing and digital engagement teams to ensure integrated and well-coordinated communications, marketing, and digital campaigns for exhibitions and programming activity.

What types of campaigns will the Communications Officer be involved in?

The Communications Officer will be involved in developing and delivering communications campaigns to promote IWM’s temporary exhibitions, public programming, events, and learning activities.

Will the Communications Officer need to interact with the media?

Yes, the Communications Officer will develop and maintain good working relations with various media outlets, including print, broadcast, online, and digital.

What are some specific tasks the Communications Officer will undertake?

Specific tasks include delivering press launches, mapping out press contact approaches for campaigns, securing high-profile press coverage, and managing media coverage for communications campaigns.

Is there a requirement for writing in this role?

Yes, the Communications Officer will be required to write press information such as releases, factsheets, and briefing documents.

Will the Communications Officer represent IWM at events?

Yes, the Communications Officer will act as a representative for IWM at external events and groups as required.

What kind of experience is expected from applicants to this position?

Applicants should have experience in developing and implementing effective communication strategies, engaging the media, and managing communications campaigns, particularly related to exhibitions and public programming.

Can the Communications Officer be involved in digital media coverage?

Yes, the Communications Officer will identify opportunities to develop online media coverage for communications campaigns and engage digital media journalists.

Will the Communications Officer have the opportunity to work with other Communications teams?

Yes, the Communications Officer will work closely with the Communications Officer (Corporate) and Communications Officer (Commercial) to ensure best practices and coordination in communications campaigns.

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Imperial War Museums

See war through the eyes of the people who lived it. Be moved. Be inspired. Be transformed.

Travel & Leisure
Industry
501-1000
Employees
1917
Founded Year

Mission & Purpose

IWM (Imperial War Museums) tells the story of people who have lived, fought and died in conflicts involving Britain and the Commonwealth from the First World War to the present day. Using its unique collections, IWM explores the causes of war and its impact on people’s lives, engaging audiences worldwide through its website, digital resources and across its five branches - IWM London, IWM North, IWM Duxford, Churchill War Rooms and HMS Belfast.