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Community Relations Director

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Amica Senior Lifestyles

2mo ago

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
    Marketing
  • Victoria

AI generated summary

  • You must have a relevant degree, sales/marketing experience, excellent communication skills, budget management experience, driver's license, and knowledge of the seniors’ market.
  • You will drive sales and marketing efforts, conduct tours, manage leads, coordinate events, and collaborate on strategies to meet occupancy and revenue goals.

Requirements

  • You must have:
  • Graduate of a post-secondary sales and marketing program or related programs
  • Experience in developing and implementing sales and/or marketing plans, public and community relations campaigns and special events
  • Excellent interpersonal skills with proven relationship selling skills
  • Superior oral, written and listening communication skills
  • Experience in developing and managing budgets.
  • And independent, capable leader who excels in a team environment
  • A valid driver's license
  • What we are looking for:
  • Knowledge of and experience in the seniors’ market, public health sector and private health sector
  • Experience in event planning
  • Strong computer skills including experience with a customer management database
  • Strong planning, organizational and management skills
  • Self-directed, motivated and resourceful, always performing in a highly professional manner
  • Demonstrated ability to organize workload and set priorities accordingly
  • Ability to work flexible hours (evenings and weekends are required)

Responsibilities

  • The Community Relations Director is responsible for all sales, marketing and promotional activities related to the awareness and lease of suites within the Community. In this role you will have the drive and motivation to exceed monthly occupancy and revenue targets.
  • As the Community Relations Director you will have a passion for connecting with people, selling a great product and networking within your community to build your business. You will be responsible for communicating the variety of amenities we have to offer our potential residents, showing them everything there is to love about Amica and putting their mind at ease so they can move in tomorrow! You will be responsible for tours, administration, production of sales reports and prospect management in a timely and efficient manner while ensuring prompt communication with the management team. You will connect with potential prospects while maintaining and updating a fully completed database. Remaining connected with all leads and monitoring the community waitlist will be imperative.
  • You will work with the General Manager and corporate marketing team to develop and implement marketing and sales plans. As the Community Relations Director you will research, plan, budget and coordinate on-site and off-site marketing events to attract prospects and build relationships that lead to new leases. You will complete post-activity synopsis and reports to display return on investment.

FAQs

What does the Community Relations Director do?

The Community Relations Director is responsible for all sales, marketing, and promotional activities related to the awareness and leasing of suites within the community, with a focus on exceeding monthly occupancy and revenue targets.

What qualifications are required for this position?

Candidates must have a graduate degree in a post-secondary sales and marketing program or related field, experience in developing and implementing sales and/or marketing plans, and excellent interpersonal and communication skills.

Is experience in the seniors’ market required?

While not mandatory, knowledge of and experience in the seniors’ market, public health sector, and private health sector are preferred.

Are there specific skills that would be advantageous for this role?

Yes, strong planning, organizational, and management skills, along with experience in event planning and a high proficiency in computer skills are advantageous.

What type of schedule is expected for this position?

The position requires flexibility in working hours, including evenings and weekends as needed.

Is a valid driver's license required for this role?

Yes, a valid driver's license is required for the Community Relations Director position.

Does Amica Senior Lifestyles promote diversity in hiring?

Yes, Amica is committed to creating workplaces that reflect the communities in which they operate and actively encourages applicants from diverse backgrounds to apply.

Is it possible to make accommodation requests during the recruitment process?

Yes, requests for accommodation can be made at any stage of the recruitment process, provided the applicant meets the bona fide requirements for the open position.

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Amica Senior Lifestyles

Experience senior living personalized for you

Travel & Leisure
Industry
1001-5000
Employees
1996
Founded Year

Mission & Purpose

Amica Senior Lifestyles is setting a new standard for senior living in Canada by combining unparalleled premium hospitality and amenities with expert care and support to deliver a personalized senior living experience. Committed to enriching the lives of seniors now and as their needs change, Amica offers independent living, assisted living and memory care lifestyle options. Established in 1996, the company owns and operates 34 residences in British Columbia, Alberta and Ontario, with plans to continue expansion in select markets.