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Competitive Intelligence Analyst

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Informatica

Dec 17

  • Job
    Full-time
    Senior Level
  • Data
    Marketing
  • Dublin

AI generated summary

  • You should have a product marketing or B2B software background, MDM knowledge, 5+ years of experience, strong data analysis skills, and the ability to evaluate competitor strategies.
  • You will research market conditions, analyze competition, develop sales tools, prepare reports on competitive metrics, and provide trend updates to enhance sales effectiveness.

Requirements

  • An organized, empathetic, and curious with a marketing (preferably product marketing) or B2B enterprise software (preferably data management and/or iPaaS) background.
  • A background in or knowledge of Master Data Management (MDM), ideally with 1-2 years of experience.
  • Experience in evaluating competitor strategies, strengths, and weaknesses to identify market opportunities and threats.
  • Proficiency in conducting comprehensive competitor and market research, analyzing industry trends, and evaluating competitors to provide strategic insights.
  • Familiarity with competitive intelligence tools and best practices.
  • Strong skills in data analysis, including the ability to interpret complex data sets, extract meaningful conclusions, and make data-driven recommendations.
  • Proficiency in both quantitative and qualitative research methodologies.
  • Demonstrated ability to collaborate with cross-functional teams, including product development, marketing, and sales, to ensure alignment with overall team goals.
  • A commitment to staying updated on industry trends, research methodologies, and evolving technologies to enhance the quality of competitor analysis.
  • BA/BS or equivalent educational background, we will consider an equivalent combination of relevant education and experience
  • Supervises Operational Duties of Staff
  • Minimum 5+ years of relevant professional experience

Responsibilities

  • Conduct research studies and make presentations on new market conditions and strategies.
  • Analyze the competitive environment, including sales data, win/loss interviews, and public and third-party competitor information to develop recommendations and sales strategies based on findings.
  • Develop competitive intelligence sales tools that support business development and help drive revenue.
  • Develop and maintain actionable tools (sales messaging, heat maps and responses, battle cards, internal and external presentations, etc.), with a view toward improving sales effectiveness.
  • Prepare reports on core competitive metrics, including win and incident rates, trends, win/loss analyses, and more via static reports and/or dynamic dashboards.
  • Provide trend updates and relevant information for supported product lines and markets.

FAQs

What is the primary responsibility of a Competitive Intelligence Analyst at Informatica?

The primary responsibility is to conduct market and competitor research, analyze Informatica's markets and competition, and develop competitive insights to inform and support field-facing and internal teams.

What qualifications are required for this role?

A BA/BS or equivalent educational background is required, along with a minimum of 1-2 years of experience in competitive intelligence, data management, or product marketing, preferably with knowledge of Master Data Management (MDM).

Is prior experience in Master Data Management (MDM) necessary?

While it is not strictly necessary, a background or knowledge of Master Data Management (MDM) is preferred, ideally with 1-2 years of experience.

What tools or methodologies should a candidate be familiar with?

Candidates should be familiar with competitive intelligence tools and best practices, as well as both quantitative and qualitative research methodologies.

How does Informatica emphasize diversity and inclusion in the workplace?

Informatica is committed to maintaining a work environment free from discrimination and treats all employees with dignity, recognizing that diversity drives innovation.

What benefits does Informatica offer to its employees?

Informatica offers comprehensive health, vision, and wellness benefits, a flexible time-off policy, tuition reimbursement, equity opportunities, and a comprehensive mental health support program.

What collaboration is expected from the Competitive Intelligence Analyst?

The analyst is expected to collaborate with cross-functional teams, including product development, marketing, and sales, to ensure alignment with overall team goals.

Where is the position of Competitive Intelligence Analyst based?

The position is based in Dublin, Ireland.

Who does the Competitive Intelligence Analyst report to?

The analyst will report to the Sr. Manager, Competitive Intelligence.

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Informatica

Informatica brings data to life by empowering businesses to realize the power of their critical assets.

Technology
Industry
5001-10,000
Employees

Mission & Purpose

Informatica is a leading provider of enterprise cloud data management and data integration software solutions. The company specialises in helping organisations harness the power of their data by offering a comprehensive suite of products that enable data integration, data quality, master data management, and data governance. Their ultimate mission is to empower businesses to unlock the full potential of their data assets, enabling them to make informed decisions, drive innovation, and achieve business success. Informatica's purpose is to deliver trusted and intelligent data management solutions that drive data-driven digital transformations, enhance customer experiences, and optimise operational efficiency. They strive to be a strategic partner for organisations in their data management journey, providing the tools and expertise necessary to navigate the complexities of data integration, ensure data accuracy and compliance, and unleash the power of data as a strategic asset.

Culture & Values

  • Do Good

    Foster an inclusive culture where we treat each other with respect, fairness and dignity.

  • Act as One Team

    Connect, communicate, and collaborate as one diverse team.

  • Think Customer-First

    Accelerate customer outcomes in everything we build and how we deliver.

  • Aspire and Innovate

    Continuously and fearlessly innovate through curiosity and learning.

Benefits

  • Health and Wellness

    Keep your mental and physical health at peak level with generous medical, dental, vision, employee assistance and wellness programs.

  • Financial

    Boost your financial goals with competitive pay, equity and robust retirement savings programs for a more secure future.

  • Continual Learning

    Never stop learning with our education and professional development training programs with LinkedIn Learning, Coursera, and more.

  • Life and Work

    Recharge and relax with our generous paid time-off programs and flexible/hybrid work environment to achieve your version of work-life balance.

  • Career Mobility

    Expand your horizons or take your career in a new direction with opportunities across our teams and locations around the globe.