FAQs
What is the primary responsibility of a Consumer Insight Specialist at QVC UK?
The primary responsibility of a Consumer Insight Specialist at QVC UK is to analyze internal and external trends to help identify opportunities, by helping key stakeholders understand what motivates customers and influences their behavior.
How does a Consumer Insight Specialist contribute to creating a customer-centric culture at QVC UK?
A Consumer Insight Specialist contributes to creating a customer-centric culture at QVC UK by delivering clear and actionable insights across the organization, conducting research to gather insights about the customer and strategic opportunities, and influencing 'customer obsessed' decision making through integrating business insights.
What tools and platforms are used by a Consumer Insight Specialist at QVC UK?
A Consumer Insight Specialist at QVC UK uses platforms such as Euromonitor, Stylus, Statista, Qualtrics for monitoring market retail, platform, technology, and merchandising landscapes. They also utilize tools like PowerPoint, Tableau Dashboard, Excel reports, and Word documents to communicate relevant findings and insights.
What are the key skills and qualifications required for a Consumer Insight Specialist at QVC UK?
The key skills and qualifications required for a Consumer Insight Specialist at QVC UK include understanding of databases and data mining, knowledge of SQL or Python, experience as a research analyst within a research agency or in-house role, and experience running qualitative projects including writing briefs, recruitment, writing questionnaires, critiquing findings, and conducting face-to-face depth interviews.