Content Associate

Publicis Groupe

3mo ago

Applications are closed

Job
Full-time
Junior Level
Marketing
Chicago

Requirements

4-year degree and 1-2 years experience in multichannel marketing at either an agency (e.g. in Media Planning), a media company (e.g. Branded Entertainment Division), or similar entity
Ability to create compelling presentations; technical and design proficiency in both PowerPoint and Keynote
Exceptional communication and writing skills—you’re poised, precise, empathetic, and confident in your recommendations
Impeccable attention to detail, excellent time management, and the ability to stay organized amidst multiple concurrent projects
A can-do attitude, a curious mind, and the motivation to learn
The ideal candidate also will have:
Digital marketing experience with brands or in the Retail sector
An eye for talent and experience managing influencer-led marketing campaigns
Proficiency in Excel, Prisma, comScore, Google Campaign Manager
Basic working knowledge of at least one major design/editing tool such as Photoshop, Illustrator, InDesign, or Premiere Pro

Responsibilities

Content Strategy:
Translating client objectives into exceptional strategies, developing programs that effectively communicate a client’s value proposition
Building trusted internal relationships, keeping everyone apprised of competitive activity, behavioral shifts, and consumer trends
Learning research tools to ferret out audience insights and landscape trends (e.g. GWI, comScore, MRI, Tubular)
Analyzing campaign results to highlight key learnings; translating those learnings into actionable recommendations how to optimize content formats, layouts, CTAs, headlines, etc.
Keeping a finger on the pulse of what’s happening in content, what’s winning awards, the trends/best practices we should be implementing
Contributing to the development and documentation of best practices across channels, platforms, and formats
Partnerships:
Passion for influencer partnerships and marketing
Nurturing relationships and leading communications with publishers, social platforms, talent agencies, influencer-creators, designers, filmmakers, writers, etc.
Developing and evaluating RFPs; effectively utilizing research tools to assist investment recommendations
Helping with pitch process and program development end-to-end, working closely with both clients and partners to create high-quality content
Assuming responsibility for activation and optimization of programs, including timelines, asset delivery, and managing all rounds of creative/editorial review between partner and client
Media:
Working closely with Media colleagues to build strategic campaign plans, communicate recommendations, and deliver innovative solutions to client challenges

FAQs

What is the company offering this Content Associate position?

Publicis Groupe, a leading global communications group present in over 100 countries, is offering this position. They employ nearly 80,000 professionals and operate under the mantra "The Power of One," providing clients with access to a unified model of expertise.

What are the primary responsibilities of a Content Associate in this role?

The primary responsibilities include developing content strategies that align with client objectives, nurturing relationships with influencers and partners, analyzing campaign results to drive optimization, and collaborating closely with media colleagues to create strategic campaign plans.

What qualifications are required for this Content Associate role?

Candidates should have a 4-year degree and 1-2 years of experience in multichannel marketing, ideally in an agency or media company. Additionally, exceptional communication skills, attention to detail, technical proficiency in PowerPoint and Keynote, and the ability to manage multiple projects are essential.

Is experience in digital marketing or the retail sector preferred?

Yes, the ideal candidate will have digital marketing experience with brands or in the retail sector, as well as an eye for talent regarding influencer-led marketing campaigns.

What specific skills or tools should candidates be proficient in?

Candidates should have proficiency in Excel and knowledge of research tools like comScore and Google Campaign Manager. Familiarity with design and editing tools such as Photoshop, Illustrator, InDesign, or Premiere Pro is also beneficial.

What is expected of a candidate regarding communication and presentation skills?

Candidates are expected to create compelling presentations and possess exceptional communication and writing skills, demonstrating poise, empathy, and confidence in their recommendations.

Are there any specific personal qualities that the ideal candidate should possess?

The ideal candidate should have a can-do attitude, a curious mind, and a strong motivation to learn, alongside excellent time management and organizational skills.

How important is relationship management in this role?

Relationship management is crucial in this role, as the Content Associate will be responsible for nurturing relationships with various stakeholders, including publishers, social platforms, talent agencies, and influencer-creators, to drive successful marketing campaigns.

Publicis Groupe

Marketing & Advertising

Industry

10,001+

Employees

1945

Founded Year

Mission & Purpose

Publicis Groupe is a global communications and marketing services company. They provide a wide range of services such as advertising, media planning and buying, digital marketing, public relations, and branding. Their ultimate mission is to help their clients build and grow their brands by offering innovative and effective marketing solutions. Publicis Groupe's purpose is to drive business transformation and deliver impactful experiences by combining creativity, data, and technology. They strive to create meaningful connections between brands and consumers, leveraging their expertise and insights to drive business success and create lasting relationships. Through their integrated approach, Publicis Groupe aims to shape the future of marketing and communications, empowering their clients to thrive in the ever-evolving digital landscape.