Content, Channels and Engagement Officer

Metropolitan Police

12d ago

Job
Full-time
Mid & Senior Level
Marketing
Media & Journalism
Westminster
6d left

AI generated summary

You need experience in multi-channel content creation, project management, strong communication skills, knowledge of Adobe Creative Suite, and an understanding of digital engagement and accessibility.
You will manage digital channels, create engaging content, drive audience engagement, develop communication plans, and analyze digital insights while collaborating with the team.

Requirements

- Experience of creative multi-channel content production (including design, videography, and photography) and comprehensive experience of concepts, principles, and practices.
- Experience of delivering a large volume of content and channels on a daily basis as well as some project management.
- Understanding of what works across digital channels including creating compelling content that connects with audiences and how content drives engagement.
- Ability to work flexibly when priorities shift quickly with resilience, initiative, and an ability to run with breaking issues.
- Excellent written, digital, and verbal communication skills and a passion for supporting teams to tell the story of the Met.
- Experience of being able to take and process complex information and produce appropriate, clear, and effective communications materials.
- Excellent IT skills and practical experience of using and troubleshooting both Mac and PC operating systems.
- Knowledge of design, digital media, motion assets for short and long form videos, electronic publishing, prepress and printing processes, scanning factors, colour management and the use of composition, typography, and imagery.
- Knowledge of using specialist software - particularly Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects and Acrobat), and a broad knowledge of various other file formats and compatibilities.
- Understanding of crisis communications and the role of digital channels.
- Knowledge of how to use tools to improve digital targeting, engagement, and monitoring.
- An understanding of accessible communication best practice and how to implement through channels and content.
- Ability to build relationships with internal and external community groups and individuals who can amplify and advocate for us, as well as working with digital influencers.

Responsibilities

Be part of a team managing all digital internal and external digital channels, targeting, evaluating, maximising channel impact, and developing and implementing new channels.
Work closely with your line manager and your wider team to commission, coordinate, prioritise and deliver communications plans and content.
Create and deliver compelling content across internal and external channels.
Help deliver a consistent quality service on proactive and reactive communications issues and campaigns.
Quickly develop an understanding of the Met’s operational challenges and internal culture.
Understand campaigns, marketing, and stakeholder management.
Work with others to build effective networks of influencer and community voices to deliver influencer-centric strategies.
Help manage multiple internal and external digital channels to help us improve how we reach and engage with our diverse audiences and meet their needs, including helping maintain channel safety and standards.
Be a representative of communications at organisational or partnership meetings.
Be part of a culture of continuous learning in which we evaluate and improve ways of working and communications delivery.
Help manage audience engagement–driving positive engagement, managing inappropriate comments to ensure our channels are a safe space for contributors, and ensuring response and rebuttal as needed.
Help convert digital analytics into insights as part of regular reporting.
Be part of an on-call and weekend rota. Out-of-hours work may be required with appropriate notice.
Work in collaboration with the wider communications team, helping to create a professional and friendly office.
Have high ethical and professional standards that align to the values and principles set out in A New Met for London.

FAQs

What is the starting salary for the Content, Channels and Engagement Officer position?

The starting salary is £37,289, which includes allowances totalling £2,841.

What are the main responsibilities of the Content, Channels and Engagement Officer?

The main responsibilities include managing digital internal and external channels, creating compelling content, delivering communication plans, managing audience engagement, and supporting a digital strategy.

What qualifications or experience are required for this role?

Essential qualifications include experience in multi-channel content production, understanding digital channels, excellent communication skills, knowledge of design software (especially Adobe Creative Suite), and an understanding of crisis communications.

Is there an on-call component to this job?

Yes, you will be part of an on-call and weekend rota, and out-of-hours work may be required with appropriate notice.

What is the location of this job?

The position is located in Westminster.

How should I apply for this position?

Applications should be submitted via a detailed CV, Personal Statement, and online application form by clicking the 'apply now' button.

What does the salary increase structure look like for this role?

The salary will increase annually until you reach the top of the scale, which is £36,864.

When is the application deadline?

Completed applications must be submitted by 23:55 on the 22nd of September 2024.

Are there opportunities for professional development in this role?

Yes, the role promotes a culture of continuous learning and improvement in communications delivery.

What kind of working environment can I expect?

You can expect a professional and friendly office environment that values collaboration within the wider communications team.

Metropolitan Police

London's Metropolitan Police Service | New Scotland Yard

Law

Industry

1001-5000

Employees

1829

Founded Year

Mission & Purpose

The Metropolitan Police Service is famed around the world and has a unique place in the history of policing. Our headquarters at New Scotland Yard - and its iconic revolving sign - has provided the backdrop to some of the most high profile and complex law enforcement investigations the world has ever seen. Founded by Sir Robert Peel in 1829, the original establishment of 1,000 officers policed a seven-mile radius from Charing Cross and a population of less than 2 million. Today, The Met employs 32,000 officers together with specialist support staff and more than 2,500 volunteer police officers in the Metropolitan Special Constabulary. As well as policing London’s 620 square miles and 8.9million population, The Met has national responsibility for a variety of specialist policing units and hosts the UK’s Counter Terrorism Policing HQ. The Met is one of the largest employers in London and with a broad range of roles, from neighbourhoods to firearms. We’re recruiting people who want to make a difference, to help people and begin a career in a brilliant organisation, performing an exciting and extremely rewarding role. Today, now more than ever, is the time to join the Met.