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Content Creator and Copywriter (m/f/x)

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HelloFresh

1mo ago

  • Job
    Full-time
    Mid Level
  • Creative Arts & Fashion
    Media & Journalism
  • Berlin

AI generated summary

  • You need 4+ years in copywriting for social media, a strong portfolio, native English skills, and knowledge of video production tools and platforms. Strong collaboration and problem-solving skills are essential.
  • You will create engaging short-form video content, write dynamic scripts, oversee brand standards, and ensure quality across all assets for various platforms using data-driven insights.

Requirements

  • A strong copywriting portfolio of compelling videos and static ads that employ UGC and social media tactics.
  • Excellent, native-level English skills
  • Deep understanding of social media platforms (YouTube, Meta, TikTok), including knowledge of current trends, tech developments, and best practices
  • Experience working with international brands.
  • Demonstrated 4+ years of experience creating social media videos and static ads.
  • Knowledge of Google Suite. Knowledge of video-creation platforms (ex.: Premiere) and content management tools (ex. Smartly, Celtra) are a big plus.
  • Solid understanding of video production and workflow.
  • Great attention to detail, as well as critical and analytical thinking.
  • Strong collaboration and communication skills, including empathy and active listening skills.
  • Ability to manage stakeholders and operate in an international environment.
  • Excellent problem-solving skills.
  • Ability to set and maintain processes and structures.

Responsibilities

  • Be part of the conceptual core of the content studio, bringing fresh and unique ideas to the table for compelling short-form content across all HelloFresh Group brands (especially HelloFresh and Factor).
  • Experiment with different forms of video content using data and performance insights to produce iterations and new content on a weekly basis.
  • Co-create storyboards for all video-based content and executions.
  • Develop video content into stand-alone static assets for social media and digital ads.
  • Write bold and dynamic scripts, supers, captions, metadata, dialogue, hashtags, and any other text needed to ensure assets are attention-grabbing while delivering a clear message.
  • Organize all copy in a format that can be easily translated from English to any language.
  • Provide narrative, editorial, and script direction, as well as hands-on copywriting to all video projects.
  • Advise on preproduction, production, and post-production phases of content production to ensure narrative and strategic integrity.
  • Oversee brand governance and ensure that all assets meet brand standards.
  • Participate in the quality assurance of all assets produced by the studio.

FAQs

Do we support remote work?

Yes, we support a hybrid working model that allows for both remote and in-office work.

What is the primary focus of this role?

The primary focus of this role is to ideate, conceptualize, and write short-form social media video content for advertising and communication needs across HelloFresh Group brands.

What qualifications are required for this position?

The ideal candidate should have a strong copywriting portfolio, excellent native-level English skills, a deep understanding of social media platforms, and at least 4+ years of experience creating social media videos and static ads.

Who will I report to in this position?

You will report directly to the Associate Director of Content Strategy.

What skills does HelloFresh value in candidates for this role?

HelloFresh values strong collaboration and communication skills, critical and analytical thinking, problem-solving skills, and the ability to manage stakeholders in an international environment.

What tools and software proficiency is preferred for this job?

Knowledge of Google Suite, video-creation platforms (such as Premiere), and content management tools (like Smartly and Celtra) is preferred.

What are the key responsibilities of this role?

Key responsibilities include conceptualizing video content, writing scripts and captions, co-creating storyboards, advising on content production phases, and ensuring that all assets meet brand standards.

Does this position require knowledge of video production?

Yes, a solid understanding of video production and workflow is important for this position.

What kind of professional development opportunities does HelloFresh offer?

HelloFresh offers an annual learning & development budget, access to the HelloFresh Academy, and a budget for German language learning.

Will there be opportunities for feedback or quality assurance in content production?

Yes, you will participate in the quality assurance of all assets produced by the studio to ensure they meet brand standards.

What are the mental health and well-being supports provided by HelloFresh?

HelloFresh provides mental health support, including access to platforms like Headspace and Spill, along with other well-being benefits such as 24/7 gym access and sabbatical leave options.

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HelloFresh

We change the way people eat forever.

Retail & Consumer Goods
Industry
10,001+
Employees

Mission & Purpose

HelloFresh is on a mission to change the way people eat, forever! From our 2011 founding in Europe’s vibrant tech hub Berlin, we’re evolving from the world’s leading meal kit company to the world's leading food solutions group. We delivered 243.3 million meals and reached 7.5 million active customers around the world in Q3 2022. HelloFresh Group consists of six brands that provide customers with high quality food and recipes for different meal occasions. Every ingredient needed for our meals are carefully planned, responsibly sourced and delivered to your door when it’s most convenient for you. Only HelloFresh gives you the tools to achieve something delicious every day. Making a meal a delicious achievement - not just fuel for your day - takes a lot of work and smart people. From Designers and Copywriters to Data Scientists and DevOps Engineers, to potato farmers, pasta makers and the people who ensure every box is perfectly packed for every customer, we’re collectively disrupting the food supply chain and the multi-trillion-dollar food tech industry. Our more than 21,000 high-performing and ambitious employees across the globe from New York to Berlin, London to Sydney and Toronto to Milan enjoy a number of benefits including flexible working arrangements, discounts on our boxes, health and well-being and learning and development programs.

Culture & Values

  • Speed and Agility

    We make quick but informed decisions, we iterate and move faster than everybody else. We get things done here.

  • Data Drivenness

    We are data-driven because data is our vehicle to learn and to make decisions based on fact rather than gut-feeling.​​​​

  • Learning Never Stops

    We value those with a mindset that learning never stops, who always seek to better themselves and those around them, on both small and large scale.

  • Egoless Environment

    We operate in an egoless environment, where we want you to speak up and challenge the status quo.​​​

  • Relentless Prioritisation

    We stay laser focused and prioritise even if there are 100 things that require our attention.

  • Customer Centricity

    Whether we are designing new products or engaging with customers, we strive to keep their needs and interests at the forefront of everything that we do.​​​​​

  • Long-Term Orientation

    We build for the long-term. We move with speed and agility today to create a scalable and sustainable organization for tomorrow.