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Content Digital Marketing Manager

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Ria Money Transfer

Aug 20

Applications are closed

  • Job
    Full-time
    Senior Level
  • Marketing
  • Madrid

Requirements

  • 5-7 years experience in content marketing or web content creation preferred
  • Bachelor’s degree in Marketing, Journalism, English, Design, or a similar area of study
  • Experience working with a Content Management System (CMS) (like Wordpress or similar)
  • Strong ability to write and edit for a web-based audience
  • Basic knowledge of search engine optimization (SEO) best practices
  • Creativity, resourcefulness, and a detail-oriented approach
  • A knack for staying organized with multiple deliverables and competing timelines
  • Flexibility to evolve strategies quickly & effectively
  • Experience managing a small team
  • Experience with HTML/CSS
  • Experience with basic web design

Responsibilities

  • Develop the content strategy for Ria’s public website and execute on strategic goals
  • Manage complex, cross-sectional web projects to improve site design, features, content and enhance the online user experience by working with: product, UX, development, design, acquisition, growth, editorial, retail and regional marketing teams
  • Create and edit high-quality digital content by designing unique UX page layouts and writing compelling copy in accordance with Ria’s brand voice and tone
  • Craft detailed web user personas, content matrixes, and a complete customer-centric content roadmap
  • Conduct in-depth market research and competitor analysis (using tools like Semrush) to identify top content gap opportunities and position Ria’s website on the cutting edge of the money transfer market
  • Manage relationships with stakeholders within the organization and develop a streamlined system to support their requests and requirements and strengthen omni-channel messaging
  • Improve back-end content strategy within the CMS and write content documentation, including training guides and best practices for new and existing team members
  • Conduct targeted a/b testing to test, track, and improve web content as part of an iterative process
  • Collaborate on the digital blog strategy and writing with the editorial and SEO managers to create strategic articles and guides that drive traffic to web landing pages
  • Grow and manage a team dedicated to the strategy, creation, and management of public web content
  • Track analytics using Google Analytics, Branch, Amplitude, and other tools to report on web content marketing efforts and KPIs to executives

FAQs

What is the primary focus of the Digital Marketing Manager - Web/App Content role?

The primary focus of the role is to build out a robust user experience for Ria's public website and app for the EU market, while driving content initiatives that increase web growth.

What are the key responsibilities of the Digital Marketing Manager?

Key responsibilities include developing content strategy, managing cross-sectional web projects, creating and editing digital content, conducting market research, managing stakeholder relationships, improving back-end content strategy, conducting A/B testing, collaborating on blog strategy, growing a content team, and tracking analytics.

What qualifications are required for this position?

Required qualifications include 5-7 years of experience in content marketing or web content creation, a bachelor's degree in a related field, experience with a Content Management System (CMS), strong writing skills for a web-based audience, basic knowledge of SEO, and experience managing a small team.

Is experience in HTML/CSS necessary for this role?

While not necessary, experience with HTML/CSS is considered a bonus.

What tools will the Digital Marketing Manager use to track analytics?

The Digital Marketing Manager will use tools such as Google Analytics, Branch, Amplitude, and other analytics tools to report on web content marketing efforts and KPIs.

How does the role fit into the company's mission?

The role supports the company's mission by delivering innovative digital payment services that enhance user experience, putting customers at the center, and ensuring reliable money transfers across the globe.

Will I be collaborating with other teams in this position?

Yes, the Digital Marketing Manager will work cross-functionally with product, UX, development, design, acquisition, growth, editorial, retail, and regional marketing teams.

What qualities are you looking for in a candidate?

We are looking for candidates who are creative, resourceful, detail-oriented, organized, flexible, and possess strong storytelling abilities.

What opportunities for professional growth does this role offer?

This role offers the opportunity to grow and manage a dedicated team, develop advanced content strategies, and influence the user experience on a global platform.

Are there opportunities for continuing education or professional development?

While not specified in the job description, Ria values employee growth and development, and opportunities for continuing education may be available.

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Ria Money Transfer

A global leader in the money transfer industry, and part of Euronet Worldwide, we open ways for a better everyday life.

Finance
Industry
1001-5000
Employees
1987
Founded Year

Mission & Purpose

RIA is a digital platform that provides a comprehensive solution for buying and selling vehicles. The company facilitates a streamlined and efficient process for both buyers and sellers by offering tools and services that simplify vehicle transactions. Their ultimate mission is to transform the automotive marketplace by making vehicle purchases and sales more accessible, transparent, and user-friendly. RIA's purpose is to enhance the overall experience of buying and selling cars, creating a more seamless and trustworthy process in the automotive industry.