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Content Marketer

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Informatica

5d ago

  • Job
    Full-time
    Mid Level
  • Marketing
    Product
  • Dublin

AI generated summary

  • You need 3+ years in content marketing, strong writing, SEO knowledge, project management skills, a strategic mindset, and experience working cross-functionally with teams.
  • You will create engaging, SEO-driven content aligned with the customer journey, track performance, collaborate with teams, and ensure consistent messaging for diverse audiences.

Requirements

  • Extensive writing experience across assets with pithy copy.
  • Ability to operate and excel at strategic as well as tactical levels.
  • 3+ years of experience working cross-functionally with product teams, sales and other marketing functions.
  • Ability to consider copy and content holistically and from the customer POV.
  • Passion to experiment and generate new ideas on delivering content.
  • BA/BS or equivalent educational background.
  • Strategic, with great execution skills.
  • Knowledge of SEO best practices.
  • Strong project management and time management skills.

Responsibilities

  • Attract, educate and inspire our target audience with modern content, including interactive content, eBooks, blogs, Infographics, workbooks, videos and more
  • Create the right content aligned to the different stages of the customer journey to increase awareness, drive conversions and increase revenue.
  • Articulate the benefit and power of our products and solutions with a focus on cloud data management to help our customers succeed.
  • Create content to ensure the messaging remains consistent and relevant to a specific persona, industry or audience. An important piece of the role is to ensure that all content is written in a modern, conversational style.
  • Ensure all content is SEO driven with SEO keywords and best practices taken into account
  • Track and report content performance, identify areas for improvement, and implement strategies to capitalize on these opportunities.
  • Project manage your tasks for the greatest impact; prioritization is key
  • Work collaboratively with web, product marketing, product management, field marketing, sales, and other teams to create innovative and compelling content that highlights the differentiated value of Informatica products and solutions.

FAQs

What is the main focus of the Content Marketer role at Informatica?

The main focus of the Content Marketer role is to produce compelling B2B content for the digital world, effectively communicating the business and technology benefits of data management and governance concepts to target audiences.

What kind of content will I be responsible for creating?

You will be responsible for creating modern content such as interactive content, eBooks, blogs, Infographics, workbooks, videos, and more, tailored to different stages of the customer journey.

What qualifications are required for this position?

A BA/BS or equivalent educational background is required, along with 3+ years of experience in content marketing and the ability to work cross-functionally with product teams and sales.

Will my work involve collaboration with other teams?

Yes, you will work collaboratively with web, product marketing, product management, field marketing, sales, and other teams to create innovative and compelling content.

Is knowledge of SEO important for this role?

Yes, knowledge of SEO best practices is essential to ensure all content is SEO-driven and optimized for search engines.

What are some of the key responsibilities of this role?

Key responsibilities include attracting and inspiring the target audience with content, ensuring consistent messaging, tracking and reporting content performance, and project management for impactful results.

What benefits does Informatica offer to its employees?

Informatica offers comprehensive health, vision, and wellness benefits, flexible time-off policies, equity opportunities, and a comprehensive Mental Health and Employee Assistance Program.

What values guide Informatica as a company?

Informatica is guided by its DATA values and believes that diversity drives innovation, striving to maintain a work environment free from discrimination where all employees are treated with dignity.

How does Informatica approach employee development?

Informatica encourages employees to push bold ideas forward and experiment, fostering an environment for growth, learning, and innovation in their respective roles.

What is Informatica's stance on diversity and inclusion?

Informatica is proud to be an Equal Opportunity Employer dedicated to maintaining a work environment free from discrimination, promoting diversity as a key driver of innovation.

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Informatica

Informatica brings data to life by empowering businesses to realize the power of their critical assets.

Technology
Industry
5001-10,000
Employees

Mission & Purpose

Informatica is a leading provider of enterprise cloud data management and data integration software solutions. The company specialises in helping organisations harness the power of their data by offering a comprehensive suite of products that enable data integration, data quality, master data management, and data governance. Their ultimate mission is to empower businesses to unlock the full potential of their data assets, enabling them to make informed decisions, drive innovation, and achieve business success. Informatica's purpose is to deliver trusted and intelligent data management solutions that drive data-driven digital transformations, enhance customer experiences, and optimise operational efficiency. They strive to be a strategic partner for organisations in their data management journey, providing the tools and expertise necessary to navigate the complexities of data integration, ensure data accuracy and compliance, and unleash the power of data as a strategic asset.

Culture & Values

  • Do Good

    Foster an inclusive culture where we treat each other with respect, fairness and dignity.

  • Act as One Team

    Connect, communicate, and collaborate as one diverse team.

  • Think Customer-First

    Accelerate customer outcomes in everything we build and how we deliver.

  • Aspire and Innovate

    Continuously and fearlessly innovate through curiosity and learning.

Benefits

  • Health and Wellness

    Keep your mental and physical health at peak level with generous medical, dental, vision, employee assistance and wellness programs.

  • Financial

    Boost your financial goals with competitive pay, equity and robust retirement savings programs for a more secure future.

  • Continual Learning

    Never stop learning with our education and professional development training programs with LinkedIn Learning, Coursera, and more.

  • Life and Work

    Recharge and relax with our generous paid time-off programs and flexible/hybrid work environment to achieve your version of work-life balance.

  • Career Mobility

    Expand your horizons or take your career in a new direction with opportunities across our teams and locations around the globe.