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Content Marketing Manager

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WalletConnect

2mo ago

Applications are closed

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
  • London, +1
    Remote

Requirements

  • 4+ years of professional experience in copywriting, content, and editorial
  • 3+ years of building technical content in web3, ideally for web3 developers and web2 developers getting into web3
  • Extensive knowledge of web3 technology, concepts, ecosystems, and examples of demonstrated ability to turn technical concepts into digestible content across multiple mediums and platforms
  • Knowledge of different writing styles for varied applications across advertorial and editorial, specifically within the realm of technologies
  • Proven experience writing for multiple audiences and platforms, including product blogs and tutorials, technical content, landing pages, video scripting, and lifecycle content
  • Ability to manage multiple projects with differing timelines and delegate tasks for project completion where required
  • Deep understanding of SEO and SEO tooling with clear ability to strategically scale and improve WalletConnect’s digital visibility through content optimization
  • Able to adopt, adapt, and support brand tone of voice across all content and communications

Responsibilities

  • You will be responsible for the development and output of WalletConnect’s written content, taking care of long-form written product and technical content and support growth in the copy-based elements of initiatives spanning landing pages, ad copy, quarterly industry reports and more
  • You will work closely with the growth lead to own and deliver the success of written content deliverables across all GTM and product launches
  • You will strategize and develop a lasting CRM and lifecycle content stream using WalletConnect’s CRM tooling and effectively track and scale product growth through lifecycle content strategies
  • You will design and implement an SEO strategy to improve WalletConnect’s overall digital visibility
  • You will work closely with our social lead in successfully driving organic visibility to WalletConnect’s editorial vertical through ensuring social media distribution efforts for both new and re-purposed content
  • You will work with various stakeholders to ensure the correct positioning and deliverables for each content piece within the regular editorial calendar and GTM
  • You will be responsible for ensuring WalletConnect’s editorial content is up-to-date and effectively and correctly reflects WalletConnect’s offerings

FAQs

What is the job title for this position?

The job title is Content Marketing Manager.

What company is hiring for this position?

The hiring company is WalletConnect.

What type of work environment does WalletConnect offer?

WalletConnect offers a fully remote work environment.

What is the primary focus of the Content Marketing Manager role?

The primary focus is to develop and manage WalletConnect's written content, including long-form product and technical content, and to support various marketing initiatives.

Who will the Content Marketing Manager report to?

The Content Marketing Manager will report to Amy, the Growth Marketing Manager.

What are some key responsibilities of the Content Marketing Manager?

Key responsibilities include crafting written content, developing CRM and lifecycle content strategies, implementing an SEO strategy, and ensuring consistent content distribution across platforms.

What qualifications are required for the Content Marketing Manager position?

Candidates should have 4+ years in copywriting and editorial, 3+ years of technical content experience in web3, knowledge of SEO, and the ability to write for multiple audiences and platforms.

What specific experience is preferred for candidates applying for this role?

Preferred candidates will have extensive knowledge of web3 technology and experience creating content aimed at web3 developers and web2 developers entering the web3 space.

What benefits does WalletConnect offer to its employees?

Benefits include a fully remote position, budget for home office setup, generous PTO and parental leave, a Learning and Development budget, competitive compensation, healthcare coverage for US employees, and team offsites at various locations.

Is WalletConnect an equal opportunity employer?

Yes, WalletConnect is an equal opportunity employer that encourages applications from candidates of all backgrounds and experiences and is committed to creating an inclusive environment.

WalletConnect

Building what's next in web3 📲✨

Technology
Industry
11-50
Employees
2021
Founded Year

Mission & Purpose

WalletConnect provides toolkits that empower developers to build engaging web3 experiences, anchored in the strength and reach of the WalletConnect Protocol. Founded in 2018 by Pedro Gomes, WalletConnect began with a simple idea — to help mobile wallet users easily connect to desktop apps through the magic of the QR code. The WalletConnect Protocol that was built quickly became the de facto standard for connecting in web3, enabling interoperability between 500+ wallets and 3,000+ apps across 150+ chains. Countless users choose WalletConnect when they click “Connect Wallet” every week. With a growing suite of SDKs, we’re focused on enhancing the scope of what’s possible in web3 by enabling wallet and app developers to integrate a broad spectrum of wallet-based functionalities. Our goal is to help fellow builders make web3 easy, secure, and engaging for users everywhere, so that we can collectively onboard the world.