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Content & Social Media Executive

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Frasers Group

1mo ago

  • Job
    Full-time
    Junior & Mid Level
  • Customer Relations
    Marketing
  • Dublin
  • Quick Apply

AI generated summary

  • You must be organized, detail-oriented, and creative, with strong social media insight, cultural awareness, facilitation skills, and a passion for sports.
  • You will create and schedule compelling content, manage online communities, monitor trends, report analytics, collaborate on paid campaigns, and handle influencer marketing. Travel required.

Requirements

  • Meticulous organization and timekeeping within a fast-paced and energetic team that juggle multiple projects and tasks.
  • Attention to detail from a creative and copywriting point of view.
  • Ability to understand and translate brand direction and purpose into social ideas and content.
  • Ability to identify relevant cultural insights and apply these to your creative thinking.
  • Deep understanding of how people engage with social platforms, and how behaviour is changing. Ability to translate data into insights to inform creative strategy.
  • Great facilitation skills – for workshops and creative sprints.
  • An interest in Sport is a must!

Responsibilities

  • Utilize our bank of existing content, whilst also cooking up new and original content ideas, then executing them!
  • Develop engaging copy that grabs attention.
  • Work within our tools to build comprehensive social plans & scheduling that can be shared with wider teams & brands to give visibility on upcoming posts & content.
  • Managing an active online community, responding to comments, and partaking in discussion around relevant topics.
  • Daily monitoring of all social media channels including competitors and similar accounts sharing insight & ideas back with the wider team.
  • Finding trends, #hashtags – and general ‘hack culture’ to ensure as a brand we’re responding to and participating in the right discussions.
  • Be our brand’s social media presence and establish our tone of voice taking direction from our new brand positioning and evolution.
  • Attend events & games to capture content reporting on moments within the community (in some instances you might even need to get in front of the camera so don’t be shy).
  • You’ll be expected to provide some analytical reporting to creatives and the wider business, demonstrating your skills.
  • Working with the paid media team to execute paid-for campaigns, distributing content across the platforms where the consumer lives.
  • Owning influencer marketing from identifying potential influencers, relationship building, negotiating contracts and deliverables plus monitoring and analysing results.
  • National and International travel as required; full driver’s license is essential.

FAQs

What is the salary for the Content & Social Media Executive position?

The salary for this position is €35,000 per annum.

What qualifications are required for this role?

Candidates should have meticulous organization and timekeeping skills, attention to detail in creative and copywriting, the ability to translate brand direction into social ideas, an understanding of social media engagement, and a strong interest in sports.

Is there an opportunity for travel in this role?

Yes, national and international travel may be required for this position, and a full driver’s license is essential.

What are the working hours for this position?

The role offers a flexible working pattern, but specific hours may vary based on project needs.

Are there benefits associated with this position?

Yes, employees receive a 20% discount across most Frasers Group brands, a company pension scheme, 10% group discount for health insurance, and access to a bike-to-work scheme, among other perks.

Will I have the chance to create original content?

Yes, you will be responsible for developing new and original content ideas, as well as utilizing existing content.

How do I demonstrate my alignment with Frasers Group’s culture and values during the interview process?

The Recruitment Team will conduct a behaviorally focused interview to assess how well you align with the company's culture and values.

What kind of events will the Content & Social Media Executive attend?

You will attend events and games to capture content and report on community moments, and you may be required to appear on camera.

Is there additional training or development available for employees?

Yes, the company engages in initiatives like Retail Reconnect, where employees spend time in retail stores to gain insights into the business.

How does the Frasers Champion recognition program work?

The Frasers Champion program recognizes employees monthly for their hard work through peer nominations, with winners receiving double their pay for a month.

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Frasers Group

We are building the planet’s most admired and compelling brand ecosystem.

Retail & Consumer Goods
Industry
10,001+
Employees
1982
Founded Year

Mission & Purpose

Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse. We are now a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast. We believe the higher the risk, the greater the reward. We’ve never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores. We’re pushing the boundaries of traditional retail environments; future-proofing our business and improving product access to create a shopping environment that will be fit for purpose for many more years to come. We’re not sitting back – there’s no room for hesitation.