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Copywriter

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Team pumpkin

3mo ago

  • Job
    Full-time
    Junior, Mid & Senior Level
  • Marketing
    Media & Journalism

AI generated summary

  • You need proven writing experience, a portfolio, strong research skills, excellent English command, deadline management, Gen Z insight, social media expertise, and a relevant degree.
  • You will create engaging digital content, collaborate with teams, conduct research, monitor trends, interact with audiences, edit materials, and analyze performance to optimize brand presence.

Requirements

  • Proven Experience: Prior work experience as a content writer, copywriter, or in a similar role.
  • Portfolio: A portfolio showcasing published articles, social media content, or other writing samples.
  • Research Skills: Strong ability to conduct research using multiple sources to inform content creation.
  • Writing & Editing: Excellent command of the English language with outstanding writing and editing skills.
  • Deadline-Oriented: Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Creative Passion: A genuine passion for creating viral content and staying on top of trends.
  • Gen Z Insight: Deep understanding of Gen Z preferences and the ability to tailor content to resonate with this demographic.
  • Social Media Expertise: Experience creating engaging reels, ideating, storyboarding, scripting, and executing content, preferably using mobile devices.
  • Collaboration: A team player who thrives in a collaborative environment and is open to feedback and new ideas.
  • Bachelor’s or Master’s degree in English, Journalism, Marketing, or a related field.

Responsibilities

  • Content Creation: Conceptualize and write social media posts, reels, videos, ads, banners, and other forms of digital content.
  • Copywriting: Develop concise, eye-catching, and innovative headlines and body copy for a range of digital materials.
  • Research: Conduct research to source facts, statistics, and trends to inform and enhance content.
  • Team Collaboration: Brainstorm and collaborate with the team on new ideas and strategies to elevate brand presence.
  • Audience Engagement: Build and nurture a following on social media by producing engaging and shareable content.
  • Competitive Research: Research industry trends and competitors to create original, innovative content that stands out.
  • Cross-Department Collaboration: Work with campaign managers, creative teams, and designers to bring ideas to life.
  • Content Variety: Write across multiple platforms, including websites, blogs, articles, social updates, case studies, guides, white papers, and more.
  • Community Interaction: Respond to audience queries and comments on social media platforms.
  • Additional Content Creation: Develop content for e-books, podcasts, and other digital formats.
  • Content Gap Analysis: Identify gaps in existing content and recommend new topics based on customer needs and emerging trends.
  • Consistency: Maintain consistency in tone, style, fonts, and images across all content.
  • Editing: Review and edit content produced by other team members to ensure high quality and alignment with brand voice.
  • Performance Analysis: Monitor marketing metrics and suggest content optimizations to improve engagement.
  • Innovative Ideas: Collaborate with other departments to brainstorm and implement fresh, innovative content ideas.

FAQs

What are the main responsibilities of the Copywriter position?

The main responsibilities include content creation for various digital platforms, copywriting for ads and social media, conducting research, collaborating with teams, engaging with audiences, and monitoring marketing metrics among other tasks.

What skills and experience are required for this role?

The role requires proven experience as a content writer or copywriter, strong research and writing skills, ability to manage deadlines, creativity, insight into Gen Z preferences, and social media expertise.

Is a portfolio necessary for application?

Yes, a portfolio showcasing published articles, social media content, or other writing samples is necessary for application.

Will I be working alone or with a team?

You will be working collaboratively with a dynamic team, brainstorming ideas, and engaging in cross-department collaborations.

What educational background is preferred for this position?

A Bachelor’s or Master’s degree in English, Journalism, Marketing, or a related field is preferred.

How important is understanding Gen Z for this job?

Understanding Gen Z is very important, as the content created needs to resonate with this demographic.

What formats of content will I be creating?

You will create content in various formats including social media posts, ads, websites, blogs, e-books, podcasts, and more.

Is prior experience in social media content creation required?

Yes, experience creating engaging reels and scripting for social media content is preferred.

How will my performance be measured in this role?

Performance will be measured through marketing metrics and engagement analytics, with suggestions for content optimizations based on those metrics.

Will I have opportunities to brainstorm innovative ideas?

Yes, collaboration with other departments will provide ample opportunities to brainstorm and implement fresh, innovative content ideas.

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Team pumpkin

We are the artists using science to help grow your business.

Marketing & Advertising
Industry
201-500
Employees
2012
Founded Year

Mission & Purpose

Team Pumpkin is a digital marketing agency that specialises in providing innovative solutions for brand growth through various online platforms. Their ultimate mission is to help businesses enhance their digital presence and achieve their marketing goals by leveraging data-driven strategies and creative campaigns. The company's purpose is to drive impactful and measurable results for their clients by employing a comprehensive approach to digital marketing, including SEO, social media management, content creation, and analytics. Team Pumpkin aims to be a catalyst for their clients' success, fostering growth and visibility in the competitive digital landscape.