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Copywriter

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Team pumpkin

8d ago

  • Job
    Full-time
    Junior, Mid & Senior Level
  • Marketing
    Media & Journalism
  • Mumbai, +1

AI generated summary

  • You need proven writing experience, a solid portfolio, strong research and editing skills, deadline management, creativity, Gen Z insight, social media expertise, and a relevant degree.
  • You will create and edit various digital content, engage with audiences, research trends, collaborate with teams, analyze performance metrics, and maintain brand consistency across platforms.

Requirements

  • Proven Experience: Prior work experience as a content writer, copywriter, or in a similar role.
  • Portfolio: A portfolio showcasing published articles, social media content, or other writing samples.
  • Research Skills: Strong ability to conduct research using multiple sources to inform content creation.
  • Writing & Editing: Excellent command of the English language with outstanding writing and editing skills.
  • Deadline-Oriented: Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Creative Passion: A genuine passion for creating viral content and staying on top of trends.
  • Gen Z Insight: Deep understanding of Gen Z preferences and the ability to tailor content to resonate with this demographic.
  • Social Media Expertise: Experience creating engaging reels, ideating, storyboarding, scripting, and executing content, preferably using mobile devices.
  • Collaboration: A team player who thrives in a collaborative environment and is open to feedback and new ideas.
  • Bachelor’s or Master’s degree in English, Journalism, Marketing, or a related field.

Responsibilities

  • Content Creation: Conceptualize and write social media posts, reels, videos, ads, banners, and other forms of digital content.
  • Copywriting: Develop concise, eye-catching, and innovative headlines and body copy for a range of digital materials.
  • Research: Conduct research to source facts, statistics, and trends to inform and enhance content.
  • Team Collaboration: Brainstorm and collaborate with the team on new ideas and strategies to elevate brand presence.
  • Audience Engagement: Build and nurture a following on social media by producing engaging and shareable content.
  • Competitive Research: Research industry trends and competitors to create original, innovative content that stands out.
  • Cross-Department Collaboration: Work with campaign managers, creative teams, and designers to bring ideas to life.
  • Content Variety: Write across multiple platforms, including websites, blogs, articles, social updates, case studies, guides, white papers, and more.
  • Community Interaction: Respond to audience queries and comments on social media platforms.
  • Additional Content Creation: Develop content for e-books, podcasts, and other digital formats.
  • Content Gap Analysis: Identify gaps in existing content and recommend new topics based on customer needs and emerging trends.
  • Consistency: Maintain consistency in tone, style, fonts, and images across all content.
  • Editing: Review and edit content produced by other team members to ensure high quality and alignment with brand voice.
  • Performance Analysis: Monitor marketing metrics and suggest content optimizations to improve engagement.
  • Innovative Ideas: Collaborate with other departments to brainstorm and implement fresh, innovative content ideas.

FAQs

What does the role of a Copywriter entail?

The role of a Copywriter involves creating engaging digital content across various platforms, developing innovative copy, conducting research, collaborating with team members, and optimizing content based on performance metrics, all while resonating with Gen Z audiences.

What type of content will I be expected to create?

You will be expected to create a variety of content, including social media posts, reels, videos, ads, banners, blogs, articles, e-books, podcasts, and more.

Is there a requirement for prior experience?

Yes, we require prior work experience as a content writer, copywriter, or in a similar role to ensure you can effectively create impactful content.

Will I need to conduct research for my content?

Yes, conducting research to source facts, statistics, and trends is a key responsibility in order to inform and enhance the content you create.

How important is understanding Gen Z for this role?

Understanding Gen Z's preferences is crucial as the content created needs to resonate with this demographic across various digital platforms.

What kind of team environment can I expect?

You can expect a collaborative team environment where brainstorming and sharing new ideas is encouraged, and feedback is welcomed.

Is a portfolio of previous work required?

Yes, a portfolio showcasing published articles, social media content, or other writing samples is required as part of the application process.

Are there opportunities for performance analysis in this role?

Yes, you will be responsible for monitoring marketing metrics and suggesting content optimizations to improve audience engagement.

Will I be involved in editing other team members' work?

Yes, you will need to review and edit content produced by other team members to ensure high quality and alignment with the brand voice.

What educational background is preferred for this position?

A Bachelor's or Master’s degree in English, Journalism, Marketing, or a related field is preferred for this position.

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Team pumpkin

We are the artists using science to help grow your business.

Marketing & Advertising
Industry
201-500
Employees
2012
Founded Year

Mission & Purpose

Team Pumpkin is a digital marketing agency that specialises in providing innovative solutions for brand growth through various online platforms. Their ultimate mission is to help businesses enhance their digital presence and achieve their marketing goals by leveraging data-driven strategies and creative campaigns. The company's purpose is to drive impactful and measurable results for their clients by employing a comprehensive approach to digital marketing, including SEO, social media management, content creation, and analytics. Team Pumpkin aims to be a catalyst for their clients' success, fostering growth and visibility in the competitive digital landscape.