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Copywriter

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Team pumpkin

9d ago

  • Job
    Full-time
    Junior, Mid & Senior Level
  • Marketing
    Media & Journalism

AI generated summary

  • You need proven writing experience, a strong portfolio, research skills, and excellent editing. Be deadline-oriented, creatively passionate, Gen Z savvy, social media proficient, and a collaborative team player.
  • You will create and edit diverse digital content, conduct research, engage audiences, collaborate with teams, analyze performance, and develop innovative ideas to enhance brand presence online.

Requirements

  • Proven Experience: Prior work experience as a content writer, copywriter, or in a similar role.
  • Portfolio: A portfolio showcasing published articles, social media content, or other writing samples.
  • Research Skills: Strong ability to conduct research using multiple sources to inform content creation.
  • Writing & Editing: Excellent command of the English language with outstanding writing and editing skills.
  • Deadline-Oriented: Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Creative Passion: A genuine passion for creating viral content and staying on top of trends.
  • Gen Z Insight: Deep understanding of Gen Z preferences and the ability to tailor content to resonate with this demographic.
  • Social Media Expertise: Experience creating engaging reels, ideating, storyboarding, scripting, and executing content, preferably using mobile devices.
  • Collaboration: A team player who thrives in a collaborative environment and is open to feedback and new ideas.
  • Bachelor’s or Master’s degree in English, Journalism, Marketing, or a related field.

Responsibilities

  • Content Creation: Conceptualize and write social media posts, reels, videos, ads, banners, and other forms of digital content.
  • Copywriting: Develop concise, eye-catching, and innovative headlines and body copy for a range of digital materials.
  • Research: Conduct research to source facts, statistics, and trends to inform and enhance content.
  • Team Collaboration: Brainstorm and collaborate with the team on new ideas and strategies to elevate brand presence.
  • Audience Engagement: Build and nurture a following on social media by producing engaging and shareable content.
  • Competitive Research: Research industry trends and competitors to create original, innovative content that stands out.
  • Cross-Department Collaboration: Work with campaign managers, creative teams, and designers to bring ideas to life.
  • Content Variety: Write across multiple platforms, including websites, blogs, articles, social updates, case studies, guides, white papers, and more.
  • Community Interaction: Respond to audience queries and comments on social media platforms.
  • Additional Content Creation: Develop content for e-books, podcasts, and other digital formats.
  • Content Gap Analysis: Identify gaps in existing content and recommend new topics based on customer needs and emerging trends.
  • Consistency: Maintain consistency in tone, style, fonts, and images across all content.
  • Editing: Review and edit content produced by other team members to ensure high quality and alignment with brand voice.
  • Performance Analysis: Monitor marketing metrics and suggest content optimizations to improve engagement.
  • Innovative Ideas: Collaborate with other departments to brainstorm and implement fresh, innovative content ideas.

FAQs

What is the primary role of a Copywriter in your team?

The primary role of a Copywriter in our team is to create engaging and innovative digital content that drives brand awareness and resonates with audiences, particularly Gen Z, across various digital platforms.

What types of content will I be responsible for creating?

You will be responsible for creating a variety of content, including social media posts, reels, videos, ads, banners, blogs, articles, case studies, guides, and more.

Is experience with Gen Z necessary for this role?

Yes, a deep understanding of Gen Z's preferences and the ability to create content that resonates with this demographic is essential for this role.

Will I need to conduct research for my content?

Yes, conducting research to source facts, statistics, and trends is a key responsibility to inform and enhance the content you create.

How important is teamwork in this position?

Teamwork is very important in this position; you'll be expected to collaborate with various team members, including campaign managers and creative teams, to brainstorm and implement new ideas.

What qualifications do I need to apply for this role?

A Bachelor's or Master's degree in English, Journalism, Marketing, or a related field is preferred, along with relevant work experience in content writing or copywriting.

Will I receive feedback on my work?

Yes, you will work in a collaborative environment where feedback is encouraged to help you refine your content and contribute to team success.

Do I need to monitor marketing metrics for my content?

Yes, part of your responsibilities will include monitoring marketing metrics and suggesting content optimizations to improve audience engagement.

How do you measure the success of the content I create?

The success of the content will be measured through marketing metrics such as engagement rates, shares, and audience growth on social media platforms.

Do I need to have a portfolio for my application?

Yes, a portfolio showcasing your published articles, social media content, or other writing samples is required to demonstrate your skills and experience.

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Team pumpkin

We are the artists using science to help grow your business.

Marketing & Advertising
Industry
201-500
Employees
2012
Founded Year

Mission & Purpose

Team Pumpkin is a digital marketing agency that specialises in providing innovative solutions for brand growth through various online platforms. Their ultimate mission is to help businesses enhance their digital presence and achieve their marketing goals by leveraging data-driven strategies and creative campaigns. The company's purpose is to drive impactful and measurable results for their clients by employing a comprehensive approach to digital marketing, including SEO, social media management, content creation, and analytics. Team Pumpkin aims to be a catalyst for their clients' success, fostering growth and visibility in the competitive digital landscape.