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Creative Director - Personal Care and Fragrances

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Coty

2mo ago

Applications are closed

  • Job
    Full-time
    Expert Level
  • Marketing
  • London

Requirements

  • Deep beauty expertise in fragrance & personal care, with a large emphasis on an elevated prestige aesthetic.
  • Highly experienced and comfortable working with A-list celebrity talent, top level director and photography talent.
  • A craftsman and a creative brand builder at heart - motivated by what works and is effective in creating growth within fragrance /body care.
  • Insists on flawless exquisite execution of work - not ‘just ok’.
  • TikTok obsessed. Social Media Savvy. Culturally plugged in.
  • Global operator - sensitive with a strong understanding of design market needs – an experienced operator with ability to manage the healthy tension between local and global teams.
  • Well connected within UK/EU creative and production circles.
  • Capable of working independently to create layouts, color treatments, retouch, story boards and rough edits if needed.
  • Ability to work in agile way, managing multiple complex workstreams simultaneously. Happy to roll sleeves up and get involved.
  • Capable and comfortable dealing with brand team on the complex and ever-changing demands of the day-to-day business with patience and adaptability.
  • Ability to partner with an embryonic small team of design (packaging & in-store) and scale creative team on an ‘as-needed’ basis.
  • Required skills:
  • Well versed in UK/EU/Global mass fragrance and body care.
  • Excellent Adobe CC (InDesign, Illustrator, Photoshop, InDesign) skills.
  • Digitally literate and culturally plugged in.
  • Active interest in Gen AI a bonus as alternative production models will be used going forward.
  • Able to travel, globally.

Responsibilities

  • Where the brand/license exists:
  • Responsible for flawless execution of brand vis-id and equity; from design of packaging through in-store to hero media assets (TV/Beauty visuals/Hero in-store visuals/OLV) to social content.
  • Ensuring all omnichannel touch points adhere to and convey the license brand equity and vis-ID, and ‘work hard’ to create growth for brand.
  • Work in close partnership with SVP Creative, and also in collaboration with brand team and creative producer across all assets.
  • Partner with third parties outside of Coty where creative is not serviced internally.
  • New Licenses/New fragrance concepts:
  • Responsible for fast & agile creation of strategic concept areas bought to life in outline pack design, and both strategic and visual storytelling used in early license discussions and initial testing of concept areas.
  • Lead on pack design development, partnering with third parties outside Coty.

FAQs

What is the location of the Creative Director position?

The position is based in our Wimbledon Office, but we offer a flexible Omni-working policy, allowing up to 50% of hours to be worked from home.

What are the primary responsibilities of the Creative Director for Personal Care and Fragrances?

The Creative Director is responsible for the flawless execution of brand visual identity and equity, overseeing packaging design, in-store visuals, media assets, and social content. Additionally, they will lead the creation of strategic concepts for new licenses and fragrance concepts.

What qualifications and experience are required for this role?

The ideal candidate will have deep beauty expertise in fragrance and personal care, experience with A-list celebrity talent, strong brand building skills, and a passion for flawless execution in creative work. They should also be well-versed in the UK/EU/Global mass fragrance and body care markets.

Is experience in social media relevant to this position?

Yes, social media savviness is important, particularly being TikTok obsessed and culturally plugged in, as it will inform the creative direction.

Will the Creative Director be expected to work independently?

Yes, the Creative Director should be capable of working independently to create layouts, color treatments, retouch images, storyboard, and produce rough edits as needed.

How many people will the Creative Director manage or work with?

The Creative Director will partner with an embryonic small team of designers for packaging and in-store visuals and may scale the creative team on an "as-needed" basis.

What skills are essential for this position?

Essential skills include proficiency in Adobe Creative Cloud (InDesign, Illustrator, Photoshop), digital literacy, and an interest in generative AI as alternative production models will be explored.

Will travel be a requirement for this job?

Yes, the candidate should be able to travel globally as needed.

How will success be measured in this role?

Success will be measured by the effective execution of brand equity and visual identity, the growth of the brand, and the ability to manage multiple complex workstreams simultaneously while adhering to high standards of design and creativity.

Coty

Fearless. Forward. You.

Manufacturing & Electronics
Industry
10,001+
Employees
1904
Founded Year

Mission & Purpose

Since 1904, Coty has fearlessly pioneered innovation across the beauty industry. We have a reputation for breaking new ground; a history of ‘firsts’ and ‘bests’ that has laid the foundation for the industry as we know it today. For over a century, our brands have been empowering people to express themselves and create their own vision of beauty. It’s a legacy we’re proud to own and grow. We work hand-in-hand with our people, our partners and our customers. Together, we unleash every vision of beauty. We stand for the beauty of diversity and the diversity of beauty - celebrating and inspiring all the expressions of beauty that exist and that will exist. We honor you, and we honor our planet. We create Beauty That Lasts. A beauty that is both good to people and the world. Our mission is to create a forward thinking beauty; Products that provide new, innovative and simply better science based solutions. Let’s keep making over the beauty world TOGETHER.

Benefits

  • Health Insurance

  • Flexible Working

  • Maternity & Paternity Leave

  • Pension Plan