Creator Growth & Acquisition Manager, ShopYourLikes

Connexity, Inc.

2mo ago

Job
Full-time
Junior & Mid Level
Business, Operations & Strategy
London
Quick Apply

AI generated summary

You need 2-4 years of influencer marketing experience, revenue goal achievement, strong creator connections, grasp of affiliate creator business, attention to detail, passion for creators, collaboration skills, social media savvy, and CRM tool proficiency.
You will focus on growing our creator base, managing accounts, driving revenue through affiliate earnings, and optimizing performance to meet and exceed goals. Attend events, build relationships, analyze data, and implement retention strategies.

Requirements

2-4 years of experience in influencer marketing, creator monetization
2+ years of experience in influencer client services, talent management or influencer client development (bizdev) on the creator side
Ability to foster and create strong connections in the influencer talent space
Proven ability to meet and exceed revenue goals
Clear understanding of the affiliate creator business
Tremendous attention to detail in content analysis and creator communication
Passion for creators and strong ability to understand the impact of engagement
The natural ability to collaborate
A beat on social media virality, pop-culture, and trends
Experience with HubSpot or other CRM tools

Responsibilities

Creator Pipeline Growth and Strategic Oversight:
Building and closing a strong pipeline of talent through creative outreach/networking, contacts, 1st party data, and 3rd party tools
Growing the ShopYourLikes creator base in core categories (Lifestyle: Home Decor, Mom Content, Fashion, & Beauty)
Expanding creator coverage on platforms like IG, FB, YouTube, TikTok, and blogs/newsletters
Adapt and understand trends in the creator economy and craft outreach to fit within that structure
Identify market trends and opportunities, then partnering with leadership to improve our product/service offering and capture market share
Attend creator events to drive new creator acquisition
Account Management:
Understand each creator’s business, including goals and challenges, to provide personalized guidance
Build relationships through highly proactive engagement and consistent communication (email, text, DMs, etc.)
Analyze creator content, audiences, key retailers, performance patterns, and areas for improvement to help develop growth plans
Implement retention strategies and initiatives to win long-term content real estate
Onboard and educate new creator accounts through best-in-class service
Cast and manage creators for paid campaigns, reporting on each campaign’s success
Revenue Focus:
Meet and exceed quarterly financial and north star metric goals for creator growth
Focus 1:1 sourcing on high-quality and high-performing creators with proven/promising affiliate earning potential
Invest in 1: many growth opportunities with agencies and talent management companies whose leadership and creators believe in the value of affiliate earnings
Deliver high-quality coaching strategies to increase performance and drive incremental revenue (such as content and retailer diversification)
Monitor traffic performance and collaborate cross-functionally with analyst, product, and retailer account management teams to optimize revenue goals
Analyze daily reports to prioritize growth with high performing and re-engaged creators

FAQs

What experience is required for the Creator Growth & Acquisition Manager role at ShopYourLikes?

The ideal candidate for this role should have 2-4 years of experience in influencer marketing and creator monetization, as well as 2+ years of experience in influencer client services, talent management, or influencer client development on the creator side.

What are the key responsibilities of the Creator Growth & Acquisition Manager?

The main responsibilities of the Creator Growth & Acquisition Manager include building and closing a pipeline of talent, growing the ShopYourLikes creator base, understanding and supporting creators' businesses, analyzing content and performance, meeting revenue goals, and partnering with agencies and talent management companies.

What benefits are offered to employees at ShopYourLikes?

Employees at ShopYourLikes can enjoy healthcare insurance and cash plans, a pension scheme, parental leave policies, a learning and development program, flexible work schedules, wellness resources, and equity options.

What tools or software experience is preferred for the Creator Growth & Acquisition Manager role?

Experience with HubSpot or other CRM tools is preferred for the Creator Growth & Acquisition Manager role at ShopYourLikes.

Connexity, Inc.

Performance marketing at the intersection of data and technology. Connecting shoppers with retailers for over 20 years.

Technology

Industry

201-500

Employees

1996

Founded Year

Mission & Purpose

Connexity is a company that specialises in e-commerce and online marketing solutions. They offer a platform that connects retailers, brands, and consumers, facilitating targeted advertising and product recommendations. Their ultimate mission is to help retailers and brands optimise their online presence and drive sales by providing data-driven marketing solutions and audience insights. Connexity's purpose is to enhance the online shopping experience for consumers by delivering relevant product recommendations and personalised advertising that aligns with their interests and preferences. They aim to be a trusted partner for retailers, empowering them to reach their target audience effectively and efficiently, while also improving the overall online shopping experience for consumers by delivering relevant and tailored content.