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CRM Campaign Manager with Italian (all genders)

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zooplus

4d ago

  • Job
    Full-time
    Junior & Mid Level
  • Customer Relations
    Marketing
  • Madrid
  • Quick Apply

AI generated summary

  • You need 2-3 years in CRM/Marketing Automation, a relevant degree, proficiency in customer data, fluency in English and Italian, plus experience managing complex projects in FMCG.
  • You will create and execute multi-channel campaigns, manage communications, monitor performance, generate insights, and collaborate across teams to enhance customer engagement and loyalty.

Requirements

  • 2-3 years of Marketing Automation and CRM experience
  • BSc+ degree in business administration, e-commerce, marketing, tech, or related field.
  • Proficiency in customer data and CRM processes, ideally experience in FMCG;
  • Analytical mindset and enthusiasm for understanding customers, driving Campaigns
  • Fluent in English, and Italian language are necessary.
  • Demonstrated experience in managing complex, high-impact projects

Responsibilities

  • Creates customer-centric communications and the execution of multi-channel lifecycle campaigns that drive customer activation, engagement, and reactivation across the markets
  • Sets up manual & automated mailings and push notifications to ensure every touchpoint aligns with customer needs and supports the strategic vision.
  • Leverage state-of-the-art development and testing approaches, combined with modern technology, to ensure that campaigns are constantly improving and meeting business objectives.
  • Works with our product, loyalty, marketing, and operations teams, will also ensure that communications are on-brand and impactful.
  • Creates engaging and relevant content for direct marketing initiatives to existing customers to enhance customer engagement and loyalty.
  • Implementation of Central CRM campaigns (Push Notifications, Newsletters)
  • Monitors campaign performance to ensure consistency, streamline monitoring and leverage insights for impactful interactions and knowledge sharing
  • Benchmarking, providing new ideas for touchpoints in A/B test scenarios
  • Aligns with other functions e.g., Campaigns & Promotions, CRM, Own Brand Food acceleration, Social Media, Loyalty on CRM activity including best practice sharing with other CRM Campaign managers across markets.
  • Optional support:
  • Sampling/Insert into parcel (Own Brand brochure, true new customer leaflet, food samples ...) planning, execution, A/B testing and analysis.
  • Postal print mailings from conception to execution and reporting (agency selection, graphics briefing, coupon code generation, customer segmentation until send-out and results analysis). Single point of contact to external print agencies.
  • Focusing on KPIs such as:
  • Revenue generated through direct marketing channels
  • Customer and/or sales retention "loyalty"
  • Activation
  • Engagement
  • Reactivation

FAQs

What is the primary responsibility of the CRM Campaign Manager with Italian?

The primary responsibility includes creating customer-centric communications and executing multi-channel lifecycle campaigns to drive customer activation, engagement, and reactivation.

Is proficiency in Italian required for this position?

Yes, fluency in both English and Italian is necessary for this role.

What kind of experience is required for this job?

A minimum of 2-3 years of Marketing Automation and CRM experience is required, along with a relevant degree in business administration, e-commerce, marketing, tech, or a related field.

What key performance indicators will the CRM Campaign Manager focus on?

The key performance indicators include revenue generated through direct marketing channels, customer retention and loyalty, activation, engagement, and reactivation.

Will the CRM Campaign Manager work with other teams?

Yes, the role involves collaboration with product, loyalty, marketing, and operations teams to ensure that communications are on-brand and impactful.

Is there an opportunity to work from home?

Yes, there is a hybrid working model that allows for up to 40% home office per month.

What benefits does the company offer?

Benefits include a 20% discount in the zooplus shop, internal and external training, team events, 28 annual vacation days, private medical health insurance, and a hybrid working model.

What kind of projects will the CRM Campaign Manager be managing?

The manager will be responsible for managing complex, high-impact projects related to customer communication and marketing campaigns.

Is prior experience in FMCG preferred?

Yes, proficiency in customer data and CRM processes, ideally with experience in FMCG, is preferred.

What is the company culture like at zooplus?

zooplus embraces a diverse and inclusive culture, believing that success comes from collaboration and leveraging international strengths.

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zooplus

Europe's leading online pet supplier

Retail & Consumer Goods
Industry
1001-5000
Employees
1999
Founded Year

Mission & Purpose

More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.