FAQs
What is the main responsibility of the CRM & Innovations Specialist?
The main responsibility of the CRM & Innovations Specialist is to support the PAYLO & CRM Manager in driving relevant and effective CRM communication through online and offline channels, enhancing customer engagement and creating business value.
How many years of experience are required for this position?
The position requires 4-5 years of relevant working experience managing CRM within retail, along with 2+ years specifically in email/CRM marketing focused on promotions, loyalty, retention, and optimization.
Is experience in loyalty programs important for this role?
Yes, experience in loyalty programs is a plus and is highly regarded for this role.
What type of approach should the CRM & Innovations Specialist take regarding customer communication?
The CRM & Innovations Specialist should take an analytical approach to measure and optimize CRM communications continuously, ensuring that content is personalized and targeted to customers.
Will the CRM & Innovations Specialist work with external partners?
Yes, the CRM & Innovations Specialist will collaborate with various stakeholders, including external partners and creative agencies, to support the overarching customer objectives and optimize marketing communications.
What kind of projects will the specialist be involved in?
The specialist will be involved in planning and implementing digital content for loyalty programs, managing the CRM channel, developing customer journeys, and executing integrated marketing campaigns.
What skills are required for successful collaboration within the team?
Successful candidates should possess strong collaboration skills, be effective communicators, have good project management abilities, and be comfortable using data for insights on customer communications.
What kind of marketing knowledge is beneficial for this position?
A high-level understanding of customer data, campaign measurement, campaign performance analytics, and Customer Lifecycle Management is beneficial for this position.
How does Shell Mobility approach inclusivity in the workplace?
Shell Mobility is committed to creating an inclusive workplace by promoting equality, closing the gender gap, supporting individuals with disabilities, and encouraging flexibility to maintain a work-life balance.
What is the expected outcome from the CRM & Innovations Specialist's role in customer communication?
The expected outcome is to enhance customer experiences, build valuable relationships, and engage customers through seamless, relevant, and impactful communications across various CRM channels.