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CRM Journey Strategist - 2 Months Contract

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VML

1mo ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • Dubai

AI generated summary

  • You should have a relevant degree, 5+ years in CRM, strong communication and analytical skills, tech industry knowledge, and fluency in English; Arabic skills and Middle Eastern market understanding are a plus.
  • You will map customer journeys, create tailored CRM strategies, identify cross-sell opportunities, collaborate with teams, and analyze data to enhance customer engagement and journey performance.

Requirements

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 5+ years of experience in a CRM-focused role, preferably within an agency setting.
  • Proven track record of developing and executing successful CRM strategies for large, complex organizations.
  • Deep understanding of customer acquisition and retention strategies.
  • Exceptional verbal and written communication skills, with the ability to effectively communicate complex information to both technical and non-technical audiences.
  • Strong social and emotional awareness, enabling you to tailor interactions for individual customers and build strong relationships.
  • Extensive product knowledge within the tech industry, specifically related to the client's products and services.
  • Ability to collaborate effectively with cross-functional teams, including creative, strategy, technology, and account management.
  • Highly analytical and data-driven, with a strong understanding of CRM metrics and reporting.
  • Ability to thrive in a fast-paced environment while managing multiple projects simultaneously.
  • Proficiency in CRM software, marketing automation tools, and data analysis platforms.
  • Fluency in English is essential; Arabic language skills are a plus.
  • Experience working with global tech clients is highly desirable.
  • A strong understanding of the Middle Eastern market and cultural nuances is a plus.
  • Passion for technology and innovation is a must.

Responsibilities

  • Lifecycle Mapping: Map comprehensive customer lifecycle journeys – holistic and for each product category, encompassing pre-account opening engagement (lead nurturing), post-account opening onboarding, and ongoing relationship management.
  • Segmented Journey Design: Develop and execute tailored CRM journeys for specific product categories (e.g., mortgages, credit cards, etc.), considering the unique characteristics, customer needs, and sales cycles of each product and within the context of the customer's cross-category relationship with the brand.
  • Incremental Value Generation: Strategically incorporate cross-selling and upselling opportunities within CRM journeys to maximize customer lifetime value and drive incremental revenue growth. Analyze product affinities and customer behavior to identify optimal cross-sell/upsell points including scheduled and triggered communications.
  • Collaboration & Communication: Work closely with product marketing, sales, and other relevant teams to ensure alignment between CRM strategies and overall business objectives. Effectively communicate journey performance and insights to stakeholders.
  • Data Analysis & Insights: Working with the data and analytics teams, leverage customer data and analytics to understand customer behavior, preferences, and pain points. Use these insights to optimize journey performance and personalize communication.

FAQs

What is the duration of the contract for the CRM Journey Strategist position?

The contract duration for the CRM Journey Strategist position is 2 months.

Where is the CRM Journey Strategist position based?

The CRM Journey Strategist position is based in Dubai.

What key responsibilities will the CRM Journey Strategist have?

The CRM Journey Strategist will be responsible for lifecycle mapping, segmented journey design, incremental value generation, collaboration & communication, and data analysis & insights to drive customer-centric CRM journeys.

What qualifications are necessary for this role?

A Bachelor's degree in Marketing, Business Administration, or a related field, along with 5+ years of experience in a CRM-focused role, preferably within an agency setting, is required.

Is previous experience with global tech clients important for this role?

Yes, experience working with global tech clients is highly desirable.

What skills are essential for the CRM Journey Strategist?

Essential skills include strong analytical and data-driven capabilities, exceptional communication skills, a deep understanding of customer acquisition and retention strategies, and proficiency in CRM software and marketing automation tools.

Is knowledge of Arabic beneficial for this position?

Yes, fluency in English is essential, and Arabic language skills are considered a plus.

What kind of work culture does VML promote?

VML promotes a culture of inclusion, collaboration, and growth, with an emphasis on empowering creative bravery and providing growth-minded opportunities.

Will the CRM Journey Strategist need to collaborate with other teams?

Yes, the CRM Journey Strategist will work closely with product marketing, sales, and other relevant teams to ensure alignment between CRM strategies and overall business objectives.

Does VML support professional development for its employees?

Yes, VML nurtures a culture of real-time feedback, a growth-oriented mindset, and offers plenty of training opportunities for personal and professional development.

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VML

We create connected brands to drive growth.

Marketing & Advertising
Industry
10,001+
Employees

Mission & Purpose

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience.