FAQs
What does the CRM Team within the Customer Growth department do?
The CRM Team is responsible for devising a global strategy for engaging, converting, and retaining customers via targeted messaging across all touchpoints by leveraging CRM insights, technologies, and best practices.
Who does the CRM Manager work closely with?
The CRM Manager works closely with many teams including Audience, Customer Marketing, Trade, AMG, Insights, and their own CRM team.
What is the key responsibility of the CRM Manager?
The key responsibility of the CRM Manager is to develop and deliver a customer-centric strategy across owned marketing channels while managing a small team, delegating and prioritising workload, and communicating plans and decisions.
Who does the CRM Manager report to?
The CRM Manager reports to the Head of Customer Marketing and Growth.