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CRM Marketing & Automation Manager

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GoodRx

Aug 30

  • Job
    Full-time
    Senior Level
  • Santa Monica, +3
  • Quick Apply

AI generated summary

  • You should have 5+ years in Salesforce Marketing Cloud, strong digital marketing knowledge, A/B testing, mobile marketing experience, and excellent organization and communication skills.
  • You will build multi-channel campaigns in Salesforce Marketing Cloud, ensure quality and meet deadlines, collaborate with teams, troubleshoot issues, run experiments, and promote user adoption.

Requirements

  • Bachelor's Degree in engineering, math, computer science, information technology or related discipline preferred
  • Minimum of 5 years hands on Salesforce Marketing Cloud Experience
  • Proven experiencing launching complex high-touch, high-visibility omni-channel campaigns on a frequent basis in Salesforce Marketing Cloud
  • Deep understanding in digital marketing best practices, HTML, ampscript, and creative design for impactful digital communication strategies
  • Expertise in building, dynamic coding, segmentation, testing, analysis, and optimization.
  • Expertise in using journey builder and related components for outbound communication deployment
  • Experience with mobile marketing channels (push, in-app, SMS)
  • Experience building campaigns to conduct reliable A/B tests
  • Hands on experience with Segment, Redshift, Salesforce Sales Cloud preferred
  • Experience with Salesforce CDP is a plus
  • Effective time and resource management skills with the ability to plan ahead, meet deadlines, prioritize, and manage multiple priorities with flexibility.
  • Well organized with high attention to detail.
  • Excellent communication and organization skills.

Responsibilities

  • Responsibilities
  • Build multi-channel (email, push, in-app, SMS) campaigns and journeys in Salesforce Marketing Cloud
  • Work closely with all members of the CRM team and cross-functional partners to bring lifecycle campaigns to life by being hands on with all facets of campaign production including, but not limited to dynamic coding, segmentation, A/B testing, QA
  • Follow a CRM production schedule to ensure that launch deadlines are being met
  • Perform quality assurance on every campaign to ensure that campaigns are executed error free and that the user experience is optimal
  • Lead campaign intake, gather requirements, and tackle challenges collaboratively with stakeholders for seamless solutions
  • Ensure that data required for CRM campaigns are available within our platforms
  • Troubleshoot & perform root cause analysis for issues with campaigns or audience/segmentation used in campaigns
  • Run campaign experiments designed to impact key metrics
  • Assist in user training and actively promote team’s user adoption of Salesforce Marketing Cloud
  • Develop technical expertise in all of our campaign and CRM related tools through daily usage and ongoing training
  • Stay up to date with the rapidly changing Salesforce ecosystem

FAQs

What is the role of the CRM Marketing & Automation Manager at GoodRx?

The CRM Marketing & Automation Manager will execute email, push, in-app, and SMS communications to support CRM initiatives, design and implement multi-channel campaigns, translate complex business requirements into technical solutions within Salesforce Marketing Cloud, and collaborate with cross-functional teams.

What qualifications are required for this position?

A Bachelor’s Degree in engineering, math, computer science, information technology or a related discipline is preferred, along with a minimum of 5 years of hands-on experience with Salesforce Marketing Cloud.

What are the main responsibilities of this role?

Responsibilities include building multi-channel campaigns in Salesforce Marketing Cloud, collaborating with team members, performing quality assurance on campaigns, troubleshooting issues, and developing technical expertise in CRM tools.

Is experience with Salesforce CDP necessary for this role?

Experience with Salesforce CDP is not required but considered a plus.

What skills are essential for this position?

Essential skills include expertise in digital marketing best practices, dynamic coding, segmentation, A/B testing, mobile marketing channels, and excellent time management and communication skills.

Where are the GoodRx offices located?

GoodRx has offices in San Francisco, Seattle, New York, Santa Monica, and other locations across the U.S.

What is the salary range for this position?

Salaries vary based on location; for instance, the salary ranges from $96,000 to $154,000 for San Francisco and Seattle, and from $72,000 to $115,000 for other locations.

What benefits does GoodRx offer?

GoodRx offers medical, dental, and vision insurance, a 401(k) with company match, unlimited vacation, sick leave, mental and financial wellness programs, fertility benefits, and more.

Does GoodRx encourage applicants from underrepresented groups?

Yes, GoodRx is committed to cultivating diverse teams and encourages individuals from diverse backgrounds, including women, people of color, and those in the LGBTQ+ communities, to apply.

What accommodations do you provide during the recruitment process?

GoodRx is committed to providing reasonable accommodations for candidates with disabilities and encourages individuals needing assistance to reach out at accommodations@goodrx.com.

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GoodRx

Affordable healthcare for everyone.

Science & Healthcare
Industry
501-1000
Employees
2011
Founded Year

Mission & Purpose

GoodRx believes everyone deserves affordable and convenient healthcare. Its mission is to create better ways for people to find the right care at the best price, providing all Americans—regardless of income or insurance status—with the tools and knowledge to stay healthy. Since 2011, GoodRx has helped Americans save over $35 billion on prescriptions through its website, app, and savings cards. As a customer-first company, GoodRx focuses on solutions that address healthcare affordability and accessibility, striving to narrow the gap for the 46 million U.S. adults who struggle to afford needed care.