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CRM Marketing Executive

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Hollywood Bowl Group Plc

1mo ago

  • Job
    Full-time
    Junior & Mid Level
  • Customer Relations
    Marketing

AI generated summary

  • You must have strong communication, analytical, and copywriting skills, experience in CRM/email marketing, knowledge of CDPs/CRMs, understanding of HTML, and be comfortable with customer data.
  • You will create engaging email campaigns, manage audience targeting, analyze performance, optimize data quality, and support marketing communication strategies for customer acquisition and retention.

Requirements

  • Excellent communication skills
  • Attention to detail
  • Ability to work to deadline in a fast-paced environment
  • A working knowledge of marketing and email marketing terminology and practise
  • Strong analytical skills
  • Good copywriting skills
  • Comfortable working with customer data
  • Creative flair and commercial acumen
  • Previous experience in a similar CRM/email marketing role in a fast paced, commercially focused e-commerce business
  • Experience of databases
  • Understanding of best practice including CDPs, CRMs, marketing automation, email best practice including deliverability and reputation
  • An understanding of html
  • Experience in managing external creative and email agencies
  • Experience in multi-site leisure business
  • A working knowledge of Outlook, Word and Excel
  • A working knowledge of Exponea/Bloomreach CDP or similar

Responsibilities

  • Working with the brand and campaigns team to create fresh, engaging and effective email creative for campaigns
  • Set up and broadcast email campaigns to deadlines, using Bloomreach CDP (customer data platform); responsible for accurately selecting campaign audiences, implementing Google Analytics tagging and testing all emails to ensure they render correctly and all links and coding works
  • Co-ordinate support for tactical local emails, making recommendations to optimise the campaign and manage expectations on delivery timelines
  • Support the delivery and maintenance of campaign, weekly and monthly reporting including ongoing recommendations to improve email performance
  • Deliver the email marketing test & learn programme in collaboration with the CRM team
  • Support the data-driven strategies for acquisition and retention
  • Support all aspects of the Customer Data Platform (Bloomreach) to ensure the system is optimised and data is maintained to the highest quality
  • Support the implementation and refinement of marketing communications journeys for customers joining the database from different entry routes (source, brands, centre etc)
  • Support the data-driven strategies for acquisition and retention

FAQs

What qualifications are required for the CRM Marketing Executive position?

To be successful, candidates should have excellent communication skills, attention to detail, the ability to work to deadlines in a fast-paced environment, and a working knowledge of marketing and email marketing terminology and practices.

Is previous experience necessary for this role?

While it's ideal to have previous experience in a similar CRM/email marketing role within a fast-paced, commercially focused e-commerce business, it is not strictly essential.

What kind of training and development opportunities are offered?

The company provides ongoing training and development, including access to development programs and apprenticeship schemes.

Are there any benefits related to work-life balance?

Yes, employees receive 22 days of holiday plus additional days with length of service and access to the Employee Assistance Programme (EAP) for them and their family.

What tools will I be using in this position?

You will primarily use Bloomreach CDP (customer data platform) for setting up and broadcasting email campaigns, along with Google Analytics for tracking.

Is there an opportunity for career progression within the company?

Yes, Hollywood Bowl Group is focused on growth and provides ongoing training and development opportunities that can lead to career advancement.

Do you have any health or wellness benefits?

Yes, there is an opportunity to join a healthcare cash plan, and the company also offers enhanced maternity, paternity, adoption, and shared parental leave benefits.

Will I be involved in campaign reporting and performance analysis?

Yes, part of the role involves supporting the delivery and maintenance of campaign reporting, including ongoing recommendations to improve email performance.

What is the company culture like?

Hollywood Bowl Group promotes a fast-paced, people-focused, and fun working culture, valuing diversity and inclusion.

Are there any discounts or perks for employees?

Yes, employees benefit from 50% off food when working in centers, a monthly free games voucher, and a 30% discount off food and drink for themselves and up to five friends.

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Hollywood Bowl Group Plc

Lets Roll

Entertainment & Media
Industry
1001-5000
Employees
2010
Founded Year

Mission & Purpose

Bowling. Mini golf. Arcades and more. People across the UK come to us to celebrate their special days and enjoy their time off. If you can make every experience memorable for them and fun for you, this is the place to be. So, what’s it like to be part of the Hollywood Bowl Group? In three words: supported, family, fun. From our Team Members to Managers, everyone can thrive off of each other every single day. Working together to motivate, progress and make the best possible experience for our people and our customers. Our amazing teams are at the heart of our business, ensuring that through impeccable service, knowledge and a high-energy approach, our customer experience is the best it can be. However, our dedication doesn’t stop there. We are as passionate about our employees as we are about our customers. We build our teams with the most energetic and engaging individuals who share our values and are proud to be part of our culture. In return, we provide them with a fun and supportive environment with opportunities to develop a fulfilling and rewarding career.