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Customer Analyst

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Frasers Group

1mo ago

  • Job
    Full-time
    Mid & Senior Level
  • London
  • Quick Apply

AI generated summary

  • You need SQL proficiency, strong visualization skills, eCommerce analytics experience, knowledge of customer analytics concepts, and the ability to work autonomously with key stakeholders.
  • You will analyze data from various sources, create visuals, report findings, measure communication effectiveness, and collaborate with teams to enhance data culture and governance.

Requirements

  • Proficiency with SQL (required) and R/Python (nice to have).
  • Strong visualisation skills (e.g., PowerBI, Looker, Tableau etc.).
  • Extensive experience working in analytics or business intelligence within an ecommerce / retail setting.
  • Good understanding of applying customer analytics core concepts (e.g. LTV, CAC, RFM, Churn, NPS/CSAT).
  • Expert communicator, with the ability to flex their presentation style based on the audience.
  • A passion for data with natural curiosity for uncovering informative insight.
  • Keen interest in the future of customer analytics, including lifetime value and retention.
  • Experience building / briefing data models in a cloud environment (e.g. BigQuery, Snowflake, Redshift).
  • Ability to work autonomously, building strong working relationships with key stakeholders across CRM, Membership, trading and other digital functions.

Responsibilities

  • Leverage several data sources, like Google Analytics, transactional databases and advertising platforms to create a holistic view of the customer.
  • Work closely with data engineering to prioritise a roadmap of data models and automations to satisfy our analytics needs.
  • Scrutinising large datasets with visualisations tools (e.g. PowerBI / Looker) and presenting the outputs to senior management and wider digital teams.
  • Support the team delivering a framework of periodic analysis and reporting, communicating our customer performance coherently.
  • Measure the effectiveness of our customer communication through experimentation and incrementality.
  • Develop relationships with data engineering, commercial analytics, and other business stakeholders to ensure we have continuity in definitions and data governance.
  • Build tools and educate the wider team to help drive a data culture and democratise our data.

FAQs

What skills are required for the Customer Analyst position?

The key skills required include proficiency in SQL, strong visualisation skills (e.g., PowerBI, Looker, Tableau), experience in analytics or business intelligence in an eCommerce/retail setting, and a good understanding of customer analytics core concepts like LTV, CAC, RFM, Churn, NPS/CSAT.

Is experience in a specific industry required for this role?

Yes, extensive experience working in analytics or business intelligence specifically within an eCommerce or retail setting is required.

What tools and technologies will I be using in this role?

You will be leveraging several data sources including Google Analytics, transactional databases, and advertising platforms, as well as visualisation tools like PowerBI or Looker. Experience building data models in a cloud environment (e.g., BigQuery, Snowflake, Redshift) is also beneficial.

Will I have the opportunity to work closely with other teams?

Yes, you will work closely with the CRM, Membership, Trade & Marketing teams, and the wider digital function, supporting them with analysis and reporting.

What is the company culture like at Frasers Group?

The company culture encourages forward-thinking, problem-solving, and teamwork. Frasers Group values principles such as thinking without limits, owning your role, and being relevant to people and the planet.

How does Frasers Group define the success of its Customer Analysts?

Success is measured through the ability to provide insightful analysis on customer needs and behaviours, reporting on customer health, and driving better decisions across the customer universe.

What educational background is preferred for this position?

While the specific educational background is not explicitly mentioned, a mix of analytics, business intelligence, and data-related qualifications would be advantageous.

What is the main responsibility of the Customer Analyst?

The main responsibility is to connect customer data dots, provide insights on customer behaviours and needs, and report on the health of the customer base to facilitate informed decision-making.

Are there opportunities for career development in this role?

Yes, the potential for career development is highlighted as massive, with a focus on elevating your career and experience within the company.

What do I need to provide as part of my application?

As part of the application process, you are required to provide examples of your portfolio.

Frasers Group

We are building the planet’s most admired and compelling brand ecosystem.

Retail & Consumer Goods
Industry
10,001+
Employees
1982
Founded Year

Mission & Purpose

Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse. We are now a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast. We believe the higher the risk, the greater the reward. We’ve never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores. We’re pushing the boundaries of traditional retail environments; future-proofing our business and improving product access to create a shopping environment that will be fit for purpose for many more years to come. We’re not sitting back – there’s no room for hesitation.