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Customer Development Executive

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Colgate-Palmolive

12d ago

  • Job
    Full-time
    Junior Level
  • Customer Relations
    Sales & Business Development
  • Kolkata

AI generated summary

  • You need over 1 year of experience in FMCG companies and familiarity with a similar market environment.
  • You will execute CD strategies, identify new markets, analyze sales data, mentor sales teams, resolve issues, and drive business growth through effective relationships and market insights.

Requirements

  • 1 Year plus of work experience in FMCG Companies. Have worked in similar market environment.

Responsibilities

  • Ensure effective execution of the CD strategies and roll out of schemes by closely working with the stockists, DSRs (Distributor Sales Representatives) and PSRs (Pilot Sales Representatives) across the zone.
  • Identify new markets/accounts and bring them under direct coverage on a regular basis
  • Ensure addition of speciality wholesalers
  • Ensure stores in route list are classified according to the correct RE (retail environment)
  • Ensure that DSR efforts are directed to reduce number of non-purchasers
  • Ensure optimum usage of activations to drive sales
  • Ensure sales call efficiency
  • Selling stories range selling, handling objections, etc.
  • Prioritise accounts for maximum impact through visibilities (ensure coverage of top 2 outlets in every route)
  • Secure and draw insights from any competitive information available in public domain regarding:
  • New products
  • Activities
  • Schemes
  • Any other developments
  • Utilize data to drive overall business performance
  • Setting objectives for market visits
  • Reviewing salesmen and PSR performance against plan
  • Reviewing stockist performance against plan
  • Train and develop salesmen through required mode of training (e.g. new products, toothbrush assortment, focus on medical stores i.e. PASSION understanding)
  • Mentor and empower salesmen to perform well by ensuring that CP benefits are availed by DSRs
  • Acknowledge any issues faced by salesmen in the field and provide support to resolve it
  • Conduct effective monthly and weekly salesmen meetings
  • Updates on route wise overall STT (sales to trade)
  • Toothbrush STT
  • Route wise ERC and productivity
  • Brand wise ERC (effective route coverage)
  • Visibility booking
  • HN1 tracking (Hero No. 1 incentive)
  • Best practises sharing and mock calls
  • Compile reports and information as per requirements communicated by ASM
  • Maintain trust and understanding in working with stockist and trade in general, especially partner with key wholesalers to drive business
  • Share success stories and Communicate program to build off-takes
  • Mutually work towards category growth
  • Resolve issues, etc.

FAQs

Is relocation assistance offered for this position?

No, relocation assistance is not offered for this position.

What experience is required for this job?

A minimum of 1 year of work experience in FMCG companies is required, ideally in a similar market environment.

What are the main responsibilities of a Customer Development Executive at Colgate-Palmolive?

The main responsibilities include distribution management, in-store management, market updates, data-based working and communication, developing and training salesmen, conducting meetings, reporting, and relationship building.

Is there a focus on training within this role?

Yes, there is a focus on training and developing salesmen through various modes of training, including product knowledge and market strategies.

What is the work culture like at Colgate-Palmolive?

Colgate-Palmolive fosters a culture of caring, inclusivity, and courage, aiming to inspire employees to achieve common goals and reimagine a healthier future.

Are there opportunities for career growth in this position?

Yes, there are opportunities for career growth, as the role involves mentorship and the development of salesmen, which can lead to advancement within the company.

How does Colgate-Palmolive view diversity and inclusion?

Colgate-Palmolive is committed to diversity, equity, and inclusion, ensuring their workforce represents the communities they serve and creating an environment where everyone feels they belong.

What types of activities will I be involved in regarding market updates?

You will be responsible for securing insights from public domain information regarding new products, competitive activities, schemes, and other market developments.

Are there reporting requirements for this position?

Yes, you will be required to compile reports and information as communicated by your Area Sales Manager (ASM).

How does the role contribute to the company's overall goals?

The role contributes by ensuring the effective execution of customer development strategies, driving sales performance, and building strong relationships within the trade, ultimately supporting the company's growth objectives.

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Colgate-Palmolive

We are Colgate, a caring, innovative growth company reimagining a healthier future for all people, pets and planet.

Manufacturing & Electronics
Industry
10,001+
Employees

Mission & Purpose

We are Colgate, a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. We are Colgate, a caring, innovative growth company that is reimagining a healthier future for all people, their pets, and our planet. We are a leading global consumer products company with 34,000 people dedicated to improving the health and wellness of people and their pets. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition and reaching more than 200 countries and territories, Colgate teams are developing, producing, distributing and selling health and hygiene products and pet nutrition offerings essential to society through brands such as Colgate, Palmolive, elmex, Tom’s of Maine, hello, Sorriso, Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Filorga, eltaMD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. We are also recognized for its leadership and innovation in promoting environmental sustainability and community wellbeing, including our achievements in saving water, reducing waste, promoting recyclability and improving the oral health of children through our Bright Smiles, Bright Futures program, which has reached more than one billion children since 1991.