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Data Analyst - Marketing Analytics

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Ubisoft

1mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Data
    Marketing
  • Paris
  • Quick Apply

AI generated summary

  • You must have strong analytical and quantitative skills, knowledge of SQL and Excel, experience with A/B testing, and familiarity with Python or R. Gaming and digital marketing knowledge are preferred.
  • You will analyze data to drive marketing decisions, develop testing strategies, create reports, and provide insights that optimize campaign performance and enhance user engagement.

Requirements

  • Proven analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations.
  • Strong quantitative skills, and experience utilizing scientific analytic methods, qualitative methods, and quantitative analysis techniques, as well as predictive modeling.
  • Demonstrated success presenting complex qualitative and quantitative research data in a clear and compelling manner that inspires action.
  • Excellent organizational and communication skills, resourcefulness, and ability to self-direct.
  • In-depth knowledge of SQL and Excel.
  • Experience in generating insights from customer level data and aggregated data sources.
  • Experience in programming, Jupyter, Python, R, or comparable statistical modeling tools is a plus.
  • Programming experience and knowledge of Tableau.
  • Multi-channel attribution analyses, A/B testing experience preferred.
  • Working knowledge of digital marketing preferred.
  • Gaming experience preferred.

Responsibilities

  • Help stakeholders make data-driven decisions.
  • Translate the business questions and challenges from the stakeholders into Analytics projects.
  • Deliver a cross-channel, brand level view of performance, insights, and recommendations.
  • Convey the findings on campaign performance and drive optimization decisions with the stakeholders.
  • Provide data analysis and reporting to identify trends and opportunities across channels, audience segments, and player segments.
  • Set marketing targets based on financial ambition and industry benchmarks.
  • Work with marketing teams to ensure marketing efforts are effective and drive incremental engagement and conversion.
  • Perform measurements and develop testing strategies.
  • Develop A/B and multivariate testing strategies.
  • Use predictive analytics to analyze data from viewership, website interactions, media campaigns, CRM, and social platforms.
  • Develop robust analytic processes to frame campaign expectations, inform decision-making, and recommend marketing strategies.
  • Develop data science models and use statistical analysis to answer business questions from both brands and marketing service teams.
  • Partner closely with Brand and Marketing teams to define measurement plans, generate insights, and deliver data driven POVs.
  • Synthesize data from various sources to deliver actionable insights and codify learnings as best practices.
  • Provide marketing data insight generation.
  • Create narratives and actionable insights from complex data.
  • Define and implement strategies for measuring and optimizing the impact of marketing activities on sales and user engagement.
  • Create, guide, and distribute data and insights via regular and ad-hoc reporting utilizing analytics tools (SQL, Tableau, Excel, PowerPoint, Jupyter Hub, Dagster).

FAQs

What is the main responsibility of the Data Analyst - Marketing Analytics position?

The main responsibility is to gather, structure, and analyze data to derive insights that optimize marketing initiatives, including performance analysis and collaboration with various teams.

What tools and skills are required for this position?

Required skills include strong analytical abilities, proficiency in SQL and Excel, experience with programming languages such as Python or R, and knowledge of Tableau. Experience in multi-channel attribution analyses and A/B testing is preferred.

What type of experience is preferred for candidates applying for this role?

Candidates with experience in digital marketing, gaming, and generating insights from both customer-level and aggregated data sources are preferred.

What does the recruitment process look like?

The recruitment process consists of a 30-minute phone call with a recruiter, a 60-minute virtual interview with the hiring manager and recruiter, a take-home case study, and a final 60-minute virtual interview with a Senior Manager and Senior Director of Marketing Analytics.

What are some of the perks offered to employees at Ubisoft?

Ubisoft offers profit sharing, a yearly company savings plan, generous paid time off (25 days + 12 additional days), transportation subsidies, lunch vouchers, healthcare benefits, gym access, and a hybrid work arrangement.

Are there support systems in place for parental leaves?

Yes, Ubisoft provides maternity leave of 20 weeks and paternity/co-parental leave of 7 weeks.

What is the work location for this position?

The office is located in Saint Mandé, near Metro line 1 at Saint Mandé station.

How does Ubisoft promote diversity and inclusion in the workplace?

Ubisoft ensures equal job opportunities for all individuals without distinction based on gender, ethnicity, religion, sexual orientation, social status, disability, or age, fostering an inclusive work environment that reflects the diversity of its gaming community.

What kind of support can employees expect for personal development?

Ubisoft is committed to the development of its employees and encourages an inclusive work environment, providing guidelines and support for candidates that emphasizes diversity and inclusion.

What are the expected outcomes for the Data Analyst in terms of marketing initiatives?

The expected outcomes include helping stakeholders make data-driven decisions, delivering insights and recommendations, optimizing marketing efforts, and measuring the impact of marketing activities on sales and user engagement.

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Ubisoft

We're committed to enriching player's lives with original & memorable gaming experiences. Join us & create the unknown!

Technology
Industry
10,001+
Employees
1986
Founded Year

Mission & Purpose

Ubisoft’s 21,000 team members, working across more than 30 countries around the world, are bound by a common mission to enrich players’ lives with original and memorable gaming experiences. Their commitment and talent have brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves. If you are excited about solving game changing challenges, cutting edge technologies and pushing the boundaries of entertainment, we invite you to join our journey and help us Create the unknown.