Logo of Huzzle

Home

Matches

Explore

Manage

Data Analyst, Viewer Experience Insights

image

ITV Media

2mo ago

  • Job
    Full-time
    Junior, Mid & Senior Level
  • London

AI generated summary

  • You need data analytics experience, SQL skills, knowledge of GA4, A/B testing, and data visualization tools. Strong communication, problem-solving skills, and a passion for TV are essential.
  • You will analyze viewer engagement, communicate insights to stakeholders, promote data innovation, build analytical solutions, and collaborate with teams to enhance content performance and strategies.

Requirements

  • Data analytics experience
  • Ability to create insightful analysis and dashboards
  • Comfortable visualising and presenting analysis across a range of formats (reports, PowerPoint, dashboards, e-mail)
  • Experience using SQL to analyse large datasets on Data lakes or EDWs
  • Understanding of analytical techniques and statistical concepts
  • Experience working with digital analytics tools such as Google Analytics (GA4)
  • Experience working with cloud-based platforms such as GCP (BigQuery), AWS (Redshift) and Databricks preferable
  • Knowledge of A/B testing principles
  • Experience working with data visualisation tools such as Tableau or Looker Studio
  • Strong communication skills, with the ability to tell stories with data
  • Keen problem solver who can demonstrate critical thinking, coupled with strong communication skills
  • Ability to work in a collaborative and cross-functional environment
  • Excellent attention to detail and proactive in preventing errors
  • A passion for TV programmes and an interest in the wider media landscape

Responsibilities

  • Analysing audience journeys and providing insight on our viewers to drive business value.
  • Provision of accurate and insightful analysis on how our viewers engage and consume the nation's best-loved and most-watched content, across broadcast, VOD or SVOD (Subscription Video on Demand).
  • Communicating analytics and insight to business stakeholders in a non-technical, strategically-minded and impactful manner.
  • Promoting and embedding data experimentation and innovation across ITV business domains to drive business outcomes and value.
  • Embedding new methodologies, processes and ways of working across business domains.
  • Building analytical solutions, such as: attribution methodologies across marketing campaigns, content release strategies or viewer segmentations.
  • Proof of concept analysis to support the implementation of new metrics or segmentation methodologies that ladder up to our KPIs.
  • As part of a cross-functional team, developing and embedding dashboarding solutions for business stakeholders, enabling a culture of self-service analytics.
  • Evaluating performance of content, release strategies and marketing and product experiments. Making recommendations for future tests and next steps.
  • Collaborating with subject matter experts in a range of disciplines, including Insight Managers, Data Scientists, Analysts and business stakeholders to drive projects forward.

FAQs

What is the main purpose of the Data Analyst role at ITV?

The main purpose of the Data Analyst role at ITV is to analyze audience journeys and provide insights on viewer engagement to drive business value and inform decision-making within the ITV Insights Group.

What would be my main responsibilities as a Data Analyst?

As a Data Analyst, your main responsibilities include delivering analytical requirements, analyzing audience behaviors, communicating insights to stakeholders, building analytical solutions, developing dashboarding solutions, and collaborating with cross-functional teams to drive projects forward.

What skills are required for this position?

Required skills include data analytics experience, the ability to create insightful analyses and dashboards, proficiency in SQL for large datasets, understanding of analytical techniques, and strong communication skills to present analyses in various formats.

Is experience with specific tools a requirement?

Yes, experience with digital analytics tools like Google Analytics (GA4), cloud-based platforms such as GCP and AWS, and data visualization tools like Tableau or Looker Studio are preferred.

What are the opportunities for professional growth in this role?

The role provides opportunities to learn, grow, and develop your skills within a fun working environment, as you collaborate with Insight Managers, Data Scientists, and Analysts to impact decision-making and drive business success.

What is the salary range for this position?

The hiring range for the Data Analyst position is £40,000 - £50,000 per annum.

Is there a focus on diversity and inclusion in the hiring process?

Yes, ITV strongly encourages applications from disabled individuals and guarantees to take eligible candidates who meet the minimum criteria to the next stage if they have declared a disability.

Where is the office for this position located?

The office locations for this position are ITV White City, Media City Manchester, or Leeds, with hybrid working that includes weekly office presence.

What benefits does ITV offer for this position?

ITV offers flexible working options, a generous holiday allowance, an annual bonus opportunity, competitive pension contributions, an employee share scheme, wellbeing and volunteering days, and various opportunities for work-life balance.

image

ITV Media

We'll help your brand grow with unique advertising designed to get you noticed.

Entertainment & Media
Industry
1001-5000
Employees

Mission & Purpose

ITV Media is the commercial division of ITV, the UK's largest commercial television network. The company offers advertising solutions across a variety of platforms, including TV, online, and on-demand services. Their ultimate mission is to help brands reach and engage with their target audiences through creative and impactful advertising campaigns. ITV Media's purpose is to drive business growth for their clients by leveraging the power of ITV's extensive viewership and innovative advertising strategies.