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Demand Marketing Associate

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RELX Group

1mo ago

  • Job
    Full-time
    Junior & Mid Level
  • Marketing
    IT & Cybersecurity
  • Manila
  • Quick Apply

AI generated summary

  • You need 2-3 years of experience, great communication and detail orientation, time management skills, and knowledge in Wordpress, CMS, SEO, Google Analytics, HTML, CSS, or Javascript.
  • You will publish content, optimize SEO, track analytics, manage PPC campaigns, review website consistency, ensure GDPR compliance, and collaborate across teams for improved customer journey.

Requirements

  • 2-3 years of relevant experience
  • Great listener, quick thinker, and the ability to work independently and as a team
  • Bachelor's degree preferred or equivalent experience
  • Strong oral and written communication skills
  • Strong detail orientation with the ability to follow defined processes
  • Strong time management skills
  • Any of the following:
  • Wordpress
  • CMS
  • Linkbuilding
  • Form creation
  • Google Analytics
  • Keyword Research
  • SEO Audit
  • HTML
  • CSS
  • Javascript

Responsibilities

  • Daily publishing of content across RX websites and platforms (e.g. Blogs, E-commerce etc) using agreed content from content marketing teams.
  • SEO re-optimization (or addition, if it’s not there). This includes checking for broken links, making sure title and image tags are in place and that agreed key words are being used.
  • Check on key word performance and general site performance in Google Analytics and report back issues and recommendation to the Regional Demand Marketing team on a weekly basis
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Optimize copy and landing pages for search engine marketing, performing monthly audits and reviews
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with agreed KPIs.
  • Accurately update, publish and manage content across Reed Exhibitions’ event websites and platforms (e.g. Blogs, E-commerce etc.) using agreed content from content marketing teams. Test event website on new and various web browsers on a regular basis
  • Update time references and GDPR requirements in footer of websites or other locations.
  • Review each page on websites for consistency (fonts, photo sizes, etc.) and usability
  • Work to provide recommendations to relevant teams, ensuring that best practices are applied, improved and optimized
  • Work with various RX teams to proactively understand the broader customer journey, ensuring that there’s alignment for tracking and messaging (working with the appropriate teams as required)
  • Other related duties and responsibilities as needed by the business

FAQs

What are the main responsibilities of a Demand Marketing Associate?

The main responsibilities include daily publishing of content across RX websites, SEO re-optimization, tracking and analyzing website analytics, optimizing copy and landing pages for search engine marketing, and collaborating with various teams to ensure alignment for tracking and messaging.

What qualifications are required to apply for this position?

Candidates should have 2-3 years of relevant experience, strong oral and written communication skills, and a Bachelor's degree preferred or equivalent experience. Familiarity with tools like Google Analytics, CMS, and HTML is also beneficial.

Is there a specific degree required for this role?

A Bachelor's degree is preferred, but equivalent experience may also be considered.

What tools and technologies should I be familiar with for this job?

Familiarity with WordPress, CMS, link building, form creation, Google Analytics, keyword research, SEO audits, as well as basic knowledge of HTML, CSS, and JavaScript is recommended.

How often will I need to report on SEO performance?

You will be expected to check on keyword performance and general site performance in Google Analytics and report back to the Regional Demand Marketing team on a weekly basis.

Is flexibility in the work environment supported?

Yes, the role requires a high level of flexibility and proactivity, accommodating various tasks related to content management and digital marketing.

Are there opportunities for professional development in this role?

Yes, the position offers the chance to propose improvements based on analytics and testing, providing a pathway for skills enhancement and career growth.

How does this role collaborate with other teams within the company?

The Demand Marketing Associate will work with multiple RX teams to understand the broader customer journey and ensure alignment for tracking and messaging.

Can I apply if I have a disability?

Yes, LexisNexis is committed to providing a fair and accessible hiring process. Applicants with a disability or other needs can request accommodations through the Application Request Support Form.

Where can I find more information about the company's hiring policies?

More information can be found in the Candidate Privacy Policy linked in the job description.

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RELX Group

A global provider of information-based analytics for professional and business customers across industries.

Technology
Industry
10,001+
Employees
1880
Founded Year

Mission & Purpose

RELX is a global provider of information-based analytics for professional and business customers across industries. We help scientists make new discoveries, doctors and nurses improve the lives of patients and lawyers win cases. We prevent online fraud and money laundering, and help insurance companies evaluate and predict risk. Our events enable customers to learn about markets, source products and complete transactions. In short, we enable our customers to make better decisions, get better results and be more productive. We do this by leveraging a deep understanding of our customers to create innovative solutions which combine content and data with analytics and technology in global platforms. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs approximately 30,000 people of whom almost half are in North America. We operate in four major market segments: Scientific, Technical & Medical; Risk & Business Analytics; Legal; and Exhibitions. Please note that RELX does not contact people through social media and offer them jobs or contracts. Please contact your local law enforcement agency if you have been victimized by a scammer. For careers, access https://www.relx.com/careers/why-relx