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Deputy Manager - ORM

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Team pumpkin

9d ago

  • Job
    Full-time
    Mid Level
  • Customer Relations
    Marketing

AI generated summary

  • You need 3+ years in account management/ORM, experience with ORM tools, strong SEO/social media knowledge, data analysis skills, and excellent communication. Degree in Marketing or related field is required.
  • You will manage client relationships, develop ORM strategies, monitor performance, handle crises, collaborate with teams, and educate clients on best practices for online reputation management.

Requirements

  • 3+ years of experience in account management, digital marketing, or online reputation management.
  • Proven experience working with clients in managing their online reputation and executing ORM strategies.
  • Familiarity with ORM tools and platforms (Sprinkler, Locobuzz, Meltwater, Netbase any other ORM tool)
  • Strong understanding of SEO, social media platforms, and online sentiment analysis.
  • Ability to analyze and interpret data, generating reports and recommendations for clients.
  • Exceptional communication and interpersonal skills.
  • Strong problem-solving abilities, particularly in crisis or reputation management situations.
  • Ability to work well under pressure and meet deadlines in a fast-paced environment.
  • Detail-oriented with a strong sense of responsibility and ownership over client outcomes.
  • Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.

Responsibilities

  • Client Relationship Management:
  • Build and maintain strong, long-lasting client relationships.
  • Serve as the primary point of contact for clients, ensuring effective communication and understanding of their ORM needs.
  • Regularly meet with clients to discuss their goals, performance, and strategy for online reputation management.
  • Strategy Development & Execution:
  • Develop and implement customized ORM strategies tailored to each client’s brand, objectives, and target audience.
  • Monitor online sentiment, reviews, social media mentions, and search engine results to proactively manage and mitigate negative content.
  • Collaborate with internal teams (content, SEO, social media, PR) to drive reputation-building initiatives.
  • Monitoring & Reporting:
  • Track online reviews, mentions, and social media trends related to clients and create detailed, data-driven reports.
  • Analyze performance metrics and provide clients with actionable insights to improve their online reputation.
  • Regularly report on key performance indicators (KPIs) such as sentiment analysis, online ratings, and share of voice.
  • Crisis Management:
  • Respond swiftly to any reputational crises or negative publicity, working to mitigate damage to the client’s brand image.
  • Collaborate with legal, PR, and communication teams when necessary to address complex issues or manage high-impact situations.
  • Team Collaboration:
  • Work closely with other account managers, digital marketers, content creators, and designers to align ORM initiatives with broader marketing strategies.
  • Ensure all ORM tactics are executed seamlessly across platforms and that client expectations are met consistently.
  • Client Education & Consultation:
  • Educate clients on best practices for managing their online reputation, including review solicitation, social media engagement, and proactive communication.
  • Keep clients informed about emerging trends in ORM and suggest innovative tactics to maintain a positive online presence.

FAQs

What is the primary responsibility of the Deputy Manager - ORM?

The primary responsibility is to manage client relationships, develop and execute ORM strategies, and ensure clients' online presence is positive and aligned with their brand identity.

What qualifications are required for this position?

A Bachelor’s degree in Marketing, Communications, Public Relations, or a related field, along with 3+ years of experience in account management, digital marketing, or online reputation management.

What skills are essential for success in this role?

Essential skills include exceptional communication and interpersonal abilities, strong problem-solving skills, technical familiarity with ORM tools, and the ability to analyze and interpret data.

How important is crisis management in this role?

Crisis management is crucial, as the Deputy Manager - ORM needs to respond swiftly to reputational crises or negative publicity to mitigate damage to clients' brand images.

Will I be collaborating with other teams in this position?

Yes, you will collaborate closely with internal teams such as content, SEO, social media, and PR to align ORM initiatives with broader marketing strategies.

What tools and platforms should I be familiar with for this position?

Familiarity with ORM tools and platforms like Sprinkler, Locobuzz, Meltwater, and Netbase is important, as well as a strong understanding of SEO and social media platforms.

How often will I meet with clients?

You will regularly meet with clients to discuss their goals, performance, and strategies for online reputation management.

What kind of reports will I be generating?

You will create detailed, data-driven reports tracking online reviews, mentions, trends, and performance metrics, providing actionable insights to clients to improve their online reputation.

Is experience with online sentiment analysis necessary?

Yes, a strong understanding of online sentiment analysis is necessary to effectively monitor and manage clients' reputations.

What are the primary metrics I will be reporting on?

You will regularly report on key performance indicators (KPIs) such as sentiment analysis, online ratings, and share of voice.

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Team pumpkin

We are the artists using science to help grow your business.

Marketing & Advertising
Industry
201-500
Employees
2012
Founded Year

Mission & Purpose

Team Pumpkin is a digital marketing agency that specialises in providing innovative solutions for brand growth through various online platforms. Their ultimate mission is to help businesses enhance their digital presence and achieve their marketing goals by leveraging data-driven strategies and creative campaigns. The company's purpose is to drive impactful and measurable results for their clients by employing a comprehensive approach to digital marketing, including SEO, social media management, content creation, and analytics. Team Pumpkin aims to be a catalyst for their clients' success, fostering growth and visibility in the competitive digital landscape.