Digital Account Director

Medialab Group

2mo ago

Job
Full-time
Expert Level
Media & Journalism
London

AI generated summary

You must have strong digital performance skills, experience with Google and social platforms, ability to analyze data, communicate effectively, and manage multiple projects simultaneously.
You will be responsible for managing client accounts, creating detailed media plans and forecasts, coordinating digital campaigns, setting up tracking, and presenting strategic recommendations to drive growth.

Requirements

Experience of delivering Paid Search to the highest standard. Including experimentation and an understanding of Google best practice. Experience of Modern Search, broad match, ad copy testing and P.Max
For Social: strong Meta experience, CAPI & Advantage+ campaigns. TikTok/Pinterest/Snapchat ads experience is desirable.
Deep knowledge and proven performance utilising key digital platforms; including but not limited to Google Campaign Manager, Facebook Business Manager, Google AdWords, Search Ads 360 and Google Analytics
Deep understanding of digital performance to analyse clients’ historic and current activity to inform your media recommendations.
Ability to communicate complex topics with clarity, confidence and conviction, to both specialist and non-specialist audiences.
Highly numerate and able to set and monitor budgets across multiple campaigns.
Adept at juggling multiple projects for multiple stake holders.

Responsibilities

Take ownership on client accounts. Including sharing strategic opportunities, creating and presenting yearly forecasts & plans, day to day campaign management, preparation and delivery of post campaign analysis and client entertainment.
Quickly learning about and adopting Medialab’s data driven approach to media, and our high levels of client service, being a resourceful and independent thinker and problem solver
Create highly detailed excel media plans and yearly forecasts across digital channels, including but not limited to, PPC, Social, Display and Video. Including providing reasoned rationale and performance projections based on client/platform data.
Coordinating and managing campaigns on the above channels, and supporting the team in delivering these. Including the management of budget pacing.
Setting up the tracking for digital campaigns including placing pixels. Running tests to ensure tracking is set up correctly and conversion events are accurately reported.
Managing relationships with suppliers, tech-providers and partner agencies
Presenting strategic recommendations to clients to help them achieve their long term objectives, whilst also continuing to raise the bar and constructively challenging media plans to drive growth for clients
Management and development of Account Executives, ensuring they are given the direction and skills to meet or exceed client expectations.

FAQs

What is the main responsibility of a Digital Account Director?

The main responsibility of a Digital Account Director is to lead client accounts, including strategic planning, campaign management, post-campaign analysis, and client entertainment.

Medialab Group

A high-growth, independent data marketing partnership that delivers brilliant outcomes for our values-driven clients.

Marketing & Advertising

Industry

51-200

Employees

Mission & Purpose

Medialab Group is the UK’s leading independent media agency. We are a media agency that’s made differently. We’re purpose-led, data-driven and proudly independent. Our independence means we can focus 100% on doing the right thing and are trusted to secure success for our clients and our brilliant people.