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Digital Consumer Experience Specialist - Temporary Contract

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Nestlé

1mo ago

  • Job
    Full-time
    Junior Level
  • Marketing
  • Milan

AI generated summary

  • You should have a degree in Marketing or related fields, 1 year of digital experience, strong communication skills, and fluency in Italian and English. Knowledge of marketing automation is a plus.
  • You will develop data campaigns, implement capture plans, support CRM execution, select local partners for rewards, and manage external contractors for program success.

Requirements

  • Graduates or Undergraduates in Marketing, Economics, Digital Communication or related fields
  • 1 year of experience on digital division, premium loyalty program management and/or shoppers experience delivery and/or digital products management
  • Knowledge of IT/Systems & processes for marketing automation and audience profiling can be a plus
  • Forecasting and budgeting
  • Reporting and KPIs tracking system
  • Excellent communication and interpersonal skills
  • Proactive and eager to learn
  • Fluent in both Italian and English

Responsibilities

  • Develop data acquisition campaigns supporting markets in accelerating local data base growth. Coordinate and execute pilots and tests, collect and share best practices;
  • Implement the global integrated data capture plan (DMP, martech, GTM, salesforce, CRM) to increase consumer knowledge and deliver personalized consumer journeys. Cascade above the market segmentation and support markets in marketing automation;
  • Support markets in defining and executing a GLocal CRM plan involving key internal and external stakeholders. Monitor execution and track markets against agreed local KPIs;
  • Support markets in selecting local players to configurate the appropriate rewards scheme that satisfy consumers expectation in the new membership program and ensure a holistic program execution;
  • Provide assistance on the external contractors’ management and operational execution (from rewards/benefits implementation to discount/voucher erogation).

FAQs

What is the primary role of the Digital Consumer Experience Specialist?

The primary role is to support the implementation of the engagement strategy aimed at attracting and building relationships with consumers in the new global brands ecosystem.

Is this position temporary or permanent?

This is a temporary contract position for 12 months.

Where is the job located?

The job is located at the Assago (Milan) HQ of Sanpellegrino Nestlé Waters International Business Unit.

What qualifications are required for this position?

Graduates or undergraduates in Marketing, Economics, Digital Communication, or related fields are required for this position.

What kind of experience is preferred for applicants?

Applicants should have at least 1 year of experience in the digital division, premium loyalty program management, shopper experience delivery, or digital product management.

Are language skills important for this role?

Yes, fluency in both Italian and English is required for this role.

What type of work culture does Nestlé promote?

Nestlé promotes a culture of recognition, inclusion, and diversity, ensuring equal opportunities for all individuals in the organization.

Does Nestlé offer opportunities to engage in community interests?

Yes, Nestlé offers opportunities to join various Emotional Communities that focus on issues like LGBT+, Gender Balance, Disability Inclusion, and Environmental Sustainability.

Are candidates with disabilities encouraged to apply?

Yes, Nestlé welcomes individuals with disabilities and encourages them to apply.

What kind of skills are considered a plus for this role?

Knowledge of IT/systems and processes for marketing automation, audience profiling, forecasting, budgeting, and reporting systems are considered a plus.

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Nestlé

Unlocking the power of food to enhance quality of life for everyone, today and for generations to come.

Retail & Consumer Goods
Industry
1-10
Employees

Mission & Purpose

As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future. We can trace our origin back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland. Today, we employ around 273,000 people and have factories or operations in almost every country in the world. With our headquarters still based in the Swiss town of Vevey, we had sales of CHF 84.3 billion in 2020. Our portfolio covers almost every food and beverage category –offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. House rules: https://nes.tl/HouseRules

Culture & Values

  • Respect for ourselves

    Respect starts with self-respect. Being true to ourselves, while acting with integrity, fairness and authenticity.

  • Respect for others

    Respecting others is about meeting our promises. It’s about quality in our products, our brands and everything we do.

  • Respect for diversity

    Respect for other ways of thinking, other cultures and all aspects of society requires inclusiveness and openness in all our interactions.

  • Respect for the future

    Respect for the future of our planet and future generations compels us to act with responsibility and courage, even if it’s difficult.

Benefits

  • Competitive remuneration

    You’ll be recognized for your contribution with a competitive salary and benefits package. And you may benefit from savings plans, insurances, loans, and discounted or free Nestlé products. You could even grab a bargain on retail products, services and activities.

  • Location-specific opportunities

    Our working environments vary greatly, so depending on your job and your location, you could benefit from flexible working opportunities, volunteering programs, the ability to bring a pet to work, and much more.

  • International mobility

    We offer opportunities to develop your career in different countries around the world. Global mobility plays an important part in developing Nestlé’s talent and our brands.

  • Health and wellbeing at work

    Our employee health programs will help you develop and maintain a healthy lifestyle, with health checks, health care, onsite cafeterias and fitness centres, sport and other activities.

  • Employee support

    More than ever, it is important that you are emotionally supported while at work and at home to be resilient and feel good as you carry out your everyday activities. We provide access to confidential counsellors to help when the unexpected happens or you are feeling overwhelmed.

  • Parental leave

    With a minimum of 18 weeks paid parental leave for the primary caregiver, plus the opportunity to take further leave, your new family life can get off to a great start. Your work location may provide additional benefits and resources such as dedicated feeding rooms or creches.