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Digital Internal Communications Manager (all genders)

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Beiersdorf

21d ago

  • Job
    Full-time
    Junior & Mid Level
  • Customer Relations
    Marketing
  • Hamburg

AI generated summary

  • You need a Master’s in Communications or related field, some digital comms experience, strong writing skills, basic project management, familiarity with digital tools, and a proactive, collaborative mindset.
  • You will craft internal content, enhance digital communication, manage communities, strengthen intranet infrastructure, guide stakeholders, support external social media, monitor performance, and integrate AI solutions.

Requirements

  • A Master’s degree in Communications, Marketing, Media Studies, or a related field.
  • Initial work experience after graduation (combined e.g., internships, working student roles) in digital communications, employee communications, or social media.
  • A creative and strategic mindset with the ability to contribute to innovative communication approaches.
  • Basic project management skills, including planning, organization, and collaboration across teams and agencies.
  • Familiarity with digital tools, Office 365, analytics platforms, or AI-driven solutions is a big plus.
  • Strong creative and writing skills, with the ability to tailor messages to diverse audiences.
  • A proactive and curious mindset, eager to explore new trends and technologies – from intranet features to social media content.
  • Excellent English skills (German is a plus), with a knack for clear and compelling communication.
  • A collaborative approach and ability to adapt to a dynamic environment.

Responsibilities

  • Digital Communication: Implement and optimize corporate communication initiatives across digital channels to ensure impactful communication on the right platforms.
  • Creative Content Development: Craft high-performing content primarily for internal audiences, aligned with Beiersdorf’s purpose and vision.
  • Community Management & Audience Engagement: Build, manage, and grow digital communities to foster engagement and accelerate employee sense of belonging. You think across platforms – social media experience is a plus here.
  • Internal Channels & Infrastructure: Strengthen internal communication infrastructure with a focus on the intranet as the primary platform for corporate messages.
  • Channel Guidance for internal Stakeholders: Provide strategic direction for internal communication and support for country-level communication teams, ensuring alignment and consistency in approach.
  • External Social Media Execution: Actively support Beiersdorf's external corporate social media channels (such as LinkedIn) by transforming internal stories into compelling external content.
  • Performance Monitoring: Use data-driven insights to evaluate and improve digital content(-formats).
  • AI Integration & Workplace Efficiency: Identify and implement AI-driven solutions to streamline processes, enhance team workflows, and drive efficiency in corporate communication.

FAQs

What is the main focus of the Digital Internal Communications Manager role?

The main focus is to ensure Beiersdorf’s internal voice resonates across the organization by fostering a sense of belonging and strengthening connections through engaging content and impactful communication.

What are the key responsibilities of this position?

Key responsibilities include implementing and optimizing corporate communication initiatives across digital channels, developing creative content, managing digital communities, strengthening internal communication infrastructure, providing channel guidance for internal stakeholders, executing external social media strategies, monitoring performance, and integrating AI-driven solutions.

What qualification is required for this role?

A Master’s degree in Communications, Marketing, Media Studies, or a related field is required.

Is experience required for this position?

Initial work experience after graduation in digital communications, employee communications, or social media is preferred, including internships and student roles.

What skills are ideal for candidates applying for this role?

Ideal candidates should have a creative and strategic mindset, basic project management skills, familiarity with digital tools, strong creative writing skills, and a proactive approach to exploring new trends and technologies.

Are there language requirements for this position?

Excellent English skills are required, and knowledge of German is a plus.

What does the salary range look like for this role?

The salary range is approximately EUR 60,000 - 80,000 gross, depending on knowledge and experience, plus benefits.

Where is the primary location for this position?

The primary location for this position is Hamburg, Germany.

How flexible is the working arrangement?

The company allows up to 40% of the working time in a flexible work location in Germany, with specific arrangements to be explained during a personal conversation.

What is Beiersdorf's commitment to Diversity, Equity, and Inclusion?

Beiersdorf is committed to providing equitable opportunities to all applicants, embracing diversity, and valuing the uniqueness of each individual, regardless of various characteristics such as race, gender, age, or disability.

We are skin care. Accompanying people's lives, caring for healthy beautiful skin, nurturing people from the outside in.

Retail & Consumer Goods
Industry
10,001+
Employees
1882
Founded Year

Mission & Purpose

For over 140 years, Beiersdorf has been a companion in people’s lives, caring for healthy beautiful skin. With our global core brands NIVEA, Eucerin, La Prairie and Hansaplast, Beiersdorf is a worldwide leader in skin care. On a local scale, we have strong positions with brands like Aquaphor, Coppertone, Chantecaille, Labello, 8x4, atrix, Hidrofugal, Maestro, Skin Stories und Florena. Our more than 20.000 employees in more than 170 affiliates all over the world are the reason why we can grow fast and sustainably. Behind each brand, each product and each success are our people whose passion and entrepreneurial spirit make us a global leader in skin care. And our care has always gone further: We at Beiersdorf CARE BEYOND SKIN. We care for people and are committed expand our positive impact to our environment, our society and our consumers. Do you enjoy working for beloved brands trusted by millions of people throughout the world while developing yourself further? And would you like to help shape the future of products like NIVEA and Eucerin while caring beyond to create impact to our consumers, our society and the planet? Then explore the exciting career paths offered by the inventor of modern skin care and discover the many interesting opportunities for advancement and challenging responsibilities we provide all over the world. Whether you’re a career starter or a seasoned professional, or whether your background is in sciences or business, our open, integrative and purposeful corporate culture fosters excellence and will give you the freedom you need to let your entrepreneurial spirit unfold and to live out your enthusiasm for brands, people, and innovative technologies and markets.

Culture & Values

  • Care

    We act responsibly towards our colleagues, consumers, brands, our society and our environment.

  • Simplicity

    We strive for clarity and consistency, make decisions quickly and pragmatically and focus on what’s essential.

  • Courage

    We are committed to bold objectives, take initiative, learn from our mistakes and see change as an opportunity.

  • Trust

    We say what we mean, keep our promises and treat others with respect.

Benefits

  • Fair compensation

  • Flexible working hours

  • Hybrid work

  • 30 days paid leave

  • Fitness center support

  • Mental & medical health offers