Logo of Huzzle

Home

Matches

Explore

Manage

Digital Marketing Associate

image

The ePlane Company

1mo ago

  • Job
    Full-time
    Junior Level
  • Marketing
  • Chennai

AI generated summary

  • You need a relevant degree, 2 years of digital marketing experience (or be a fresher), skills in analytics/tools, strong communication, creativity, organization, and a passion for learning.
  • You will develop and implement digital marketing campaigns, create content, analyze performance metrics, manage ads, collaborate with design, optimize SEO, and assist with automation workflows.

Requirements

  • Bachelor's degree in Marketing, Communications, Business Administration, or related field.
  • Minimum of 2 years of experience in digital marketing, with a focus on executing and optimizing campaigns across various digital channels. We’re open to having freshers onboard too.
  • Hands-on experience with digital marketing platforms and tools, including but not limited to Google Analytics, Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, email marketing platforms, etc.
  • Excellent written and verbal communication skills, with the ability to create compelling content for digital channels and effectively communicate campaign performance and insights.
  • Creative thinking and problem-solving skills, with the ability to develop innovative strategies and solutions to achieve marketing objectives.
  • Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
  • Passion for digital marketing and a desire to stay updated on the latest trends, technologies, and best practices in the industry.
  • Self-motivated and proactive, with a growth mindset and a willingness to learn and adapt to new challenges and opportunities.

Responsibilities

  • Develop and implement digital marketing campaigns across various channels, including social media, email, display advertising, and search engine marketing (SEM).
  • Create engaging and compelling content for digital platforms, including social media posts, articles, email newsletters, and ad copy.
  • Monitor and analyze key performance metrics for digital campaigns, such as click-through rates, conversion rates, and ROI, and use data-driven insights to optimize performance.
  • Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc., including budget allocation, targeting, and bidding strategies.
  • Collaborate with the design team to create visual assets for digital marketing campaigns, ensuring brand consistency and quality.
  • Stay updated on industry trends and best practices in digital marketing, and proactively recommend new strategies and tactics to improve campaign performance.
  • Support the development and execution of SEO strategies to improve organic search visibility and drive website traffic.
  • Assist with the creation and maintenance of marketing automation workflows, including lead nurturing and email automation.
  • Conduct competitive analysis and benchmarking to identify opportunities for differentiation and improvement in our digital marketing efforts.
  • Work cross-functionally with other teams such as product design and business development to ensure alignment and integration of marketing initiatives.

FAQs

What is the job title for this position?

The job title is Digital Marketing Associate.

Where is this position located?

This position is located in Chennai, Tamil Nadu.

What type of work is being offered for this role?

The work type for this role is full-time.

What are the primary responsibilities of the Digital Marketing Associate?

The primary responsibilities include executing in-person and online marketing strategies, creating compelling content, monitoring campaign performance, managing paid advertising campaigns, and supporting SEO strategies.

What qualifications are required for the Digital Marketing Associate role?

A Bachelor's degree in Marketing, Communications, Business Administration, or a related field is required, along with a minimum of 2 years of experience in digital marketing, although freshers are also welcome to apply.

What digital marketing tools and platforms should candidates be familiar with?

Candidates should have hands-on experience with tools such as Google Analytics, Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and various email marketing platforms.

Are excellent communication skills important for this role?

Yes, excellent written and verbal communication skills are crucial for creating compelling content and effectively communicating campaign performance and insights.

Is experience in SEO important for the Digital Marketing Associate position?

Yes, experience in supporting the development and execution of SEO strategies is one of the responsibilities for this role.

What qualities are important for a candidate applying for this position?

Important qualities include creativity, problem-solving skills, attention to detail, organizational skills, a passion for digital marketing, self-motivation, and a growth mindset.

Is there any information on the compensation for this role?

The CTC (Cost to Company) is to be discussed post the final interview round.

image

The ePlane Company

India's 1st flying electric taxi for up to 10x faster commute & cargo transport. Bid goodbye to being stuck in traffic!

Defence & Aerospace
Industry
51-200
Employees
2019
Founded Year

Mission & Purpose

The ePlane Company, incubated at IIT Madras since 2019, is pioneering India’s first flying electric taxi to revolutionize urban transport. Founded by Professor Satya Chakravarthy, the company aims to provide up to 10x faster intra-city commutes and cargo transport. As an Urban Air Mobility (UAM) startup, their mission is to ease road traffic congestion globally by offering safe, sustainable, and affordable flying experiences with their flagship product, the ePlane e200.