FAQs
What is the primary responsibility of the Digital Marketing Executive at Octopus Electric Vehicles?
The primary responsibility is to help grow the Electric Vehicle Business by delivering Octopus Electric Vehicle's digital marketing strategy, optimizing the digital marketing funnel, and providing insights through data to internal stakeholders.
What specific tasks will the Digital Marketing Executive be involved in?
The Digital Marketing Executive will work with the wider marketing team to plan and deliver cross-channel marketing campaigns, provide data insights to stakeholders, optimize the marketing acquisition funnel through testing, update car content on the website, analyze digital trends, and ensure all creative and ad copy aligns with the brand's tone of voice.
What qualifications or experience are required for this role?
Candidates should have digital marketing experience, particularly with paid social and PPC campaigns. A keen interest in digital marketing and behavioral science is also beneficial.
What kind of mindset is desired in a candidate for this position?
A learning mindset is important, characterized by inquisitiveness and curiosity, along with a focus on building positive feedback loops to continuously improve marketing campaigns.
How important is data analysis for this role?
A data-driven approach is essential as the executive needs to identify and solve problems through data analysis, ensuring that campaigns can be measured and improved effectively.
What tools or platforms should the candidate be familiar with?
Candidates should ideally have a good understanding of Google Tag Manager (GTM) and Google Analytics 4 (GA4), along with experience in Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads platforms. Familiarity with Databricks and Zapier is a bonus but not necessary.
Is this role suited for someone who prefers a structured and slow-paced work environment?
No, this role is suited for a self-starter who thrives in a high-functioning and fast-paced environment, as the candidate should be eager to learn and adapt to changing scenarios.
Will the Digital Marketing Executive be involved in strategizing marketing campaigns?
Yes, they will be involved in planning and delivering cross-channel marketing campaigns in collaboration with the wider marketing team.
What kind of performance metrics will the Digital Marketing Executive focus on?
The executive will focus on optimizing performance across the marketing acquisition funnel, which includes analyzing and visualizing data from various ad platforms to provide insights into metrics related to campaign effectiveness.