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Digital Marketing Manager

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Board

Aug 31

Applications are closed

  • Job
    Full-time
    Senior Level
  • Boston

Requirements

  • Proven experience as a Digital Marketing professional, developing and implementing digital marketing strategies
  • In-depth knowledge of different digital marketing channels
  • Good knowledge and experience with online marketing tools and best practices
  • Proven hands-on experience with SEO, Google Analytics and CRM software
  • Basic knowledge of web design procedures
  • Critical thinker and problem-solving skills
  • Team player with great interpersonal and communication skills
  • Academic Background in Marketing, Digital technologies or similar relevant field

Responsibilities

  • Develop and implement comprehensive digital media strategies in collaboration with the global integrated marketing team to support brand awareness, lead generation, and customer retention
  • Create, manage, and optimize digital advertising campaigns across various platforms including Google, LinkedIn, Demandbase, Stack Adapt and others
  • Collaborate with the content team to produce high-quality, engaging content tailored to our target audience
  • Work with other members of the marketing team to localize strategies that align with business goals
  • Analyze and report on the performance of digital campaigns, using data-driven insights to refine strategies and improve ROI
  • Stay updated on industry trends, emerging technologies, and best practices in digital marketing and B2B software to ensure our strategies remain innovative and effective
  • Establish and manage relationships with advertising agencies or other outside vendors that help create content for digital campaigns

FAQs

What is the main responsibility of the Digital Marketing Manager?

The main responsibility of the Digital Marketing Manager is to set up, implement, and manage the overall company's digital marketing strategy, working closely with the global integrated marketing team.

What platforms will the Digital Marketing Manager work with for advertising campaigns?

The Digital Marketing Manager will create, manage, and optimize digital advertising campaigns across various platforms including Google, LinkedIn, Demandbase, Stack Adapt, and others.

Is experience in digital marketing required for this role?

Yes, proven experience as a Digital Marketing professional, developing and implementing digital marketing strategies, is a requirement for this role.

What skills are necessary for the Digital Marketing Manager position?

Necessary skills include in-depth knowledge of different digital marketing channels, hands-on experience with SEO, Google Analytics, CRM software, critical thinking, problem-solving skills, and excellent interpersonal and communication skills.

What kind of team will the Digital Marketing Manager be working with?

The Digital Marketing Manager will collaborate with the global integrated marketing team, the content team, and other members of the marketing team to align strategies with business goals.

What academic background is preferred for this position?

An academic background in Marketing, Digital Technologies, or a similar relevant field is preferred for this position.

Does Board International support diversity and inclusion?

Yes, Board International values diversity, inclusion, and belonging, fostering a working environment where all individuals are respected and valued for their uniqueness.

Are there any specific tools or software the Digital Marketing Manager needs to be familiar with?

Yes, the Digital Marketing Manager should have good knowledge and experience with online marketing tools and best practices, specifically with SEO, Google Analytics, and CRM software.

How will the performance of digital campaigns be measured?

The performance of digital campaigns will be analyzed and reported using data-driven insights to refine strategies and improve ROI.

Is there a commitment to employee growth at Board?

Yes, Board embraces a growth mindset, aiming higher every day and providing an innovative and collaborative environment for career advancement.

Plan Smarter. Succeed Faster.

Technology
Industry
501-1000
Employees
1994
Founded Year

Mission & Purpose

Board International provides a unified platform that combines business intelligence, performance management, and predictive analytics to help organisations make better decisions. The company offers solutions for planning, budgeting, forecasting, and data visualisation, empowering businesses to streamline their decision-making processes. Board's ultimate mission is to enhance decision-making through data-driven insights and innovative technology, enabling companies to become more efficient and agile. Their purpose is to help organisations harness the power of data to drive performance and achieve strategic goals effectively.

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