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Digital Marketing Manager

  • Job
    Full-time
    Senior Level
  • Marketing
  • Cork
    Remote
  • Quick Apply

AI generated summary

  • You need a Marketing degree, 5+ years in digital marketing, SEO/SEM expertise, knowledge of HTML/CSS, and experience with analytics, PPC, A/B testing, and social media campaigns.
  • You will manage website content, optimize for SEO, coordinate with teams on campaigns, maintain social media, analyze performance, and enhance user engagement to drive leads.

Requirements

  • - Bachelor’s Degree in Marketing or related field required
  • - 5+ years’ experience in digital marketing
  • - Preferably based in Cork
  • - Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • - Knowledge of HTML and CSS ideal
  • - Solid understanding of PPC, SEO & SEM
  • - Excellent grasp of social media and website metrics and best practices
  • - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • - Experience with A/B and multivariate testing
  • - Experience with website analytics tools
  • - Ability to zoom out and connect the day-to-day work to our larger mission
  • - Experience in setting up and optimizing Google Adwords & LinkedIn Paid campaigns
  • - Analytical thinker able to get to the bottom of complex issues, draft, test, and optimize solutions while taking care of the day-to-day operative tasks and responsibilities
  • - Up-to-date with the latest trends and best practices in online marketing and measurement

Responsibilities

  • - Own the development plan of the website to build new pages, content and functionality
  • - Ensure WordPress updates are managed on an ongoing basis
  • - Work with Product Marketing, Demand and Brand/Comms teams to create content calendar & update messaging based on agreed campaign activity
  • - Management and optimization of content across the Corporate Website
  • - Develop a website traffic plan and create goals to meet
  • - Optimize website and social media channels for SEO as well as usability
  • - Maintain effective, cohesive, and engaging brand messaging
  • - Update and manage company blog, e-newsletter, and social media (including regular posts, news, job listings, etc.)
  • - Work with key business stakeholders to devise the following plans & execute on them
  • - Create, maintain, and implement digital marketing calendar
  • - Support Campaign Strategy with landing page creation, email design & content promotion via relevant channels
  • - Optimise website content & user flows to ensure high volume of Inbound Leads & Book a Demo requests on the website
  • - Work with SEO agency to seed content online
  • - Measure and report on the performance/ROI of all digital marketing activities and the website
  • - Management of analytical tools such as Google Analytics and Webmaster Tools

FAQs

What is the job title for this position?

The job title for this position is Digital Marketing Manager.

Where is the location of the job?

The job is located in Cork, Ireland.

Who does the Digital Marketing Manager report to?

The Digital Marketing Manager reports to the Head of Digital & Marketing Operations.

What are the primary responsibilities of the Digital Marketing Manager?

The primary responsibilities include owning the corporate website, managing digital marketing campaigns (Email, SEO/PPC, and social media), and advising marketing and Go to Market teams on digital strategies.

What is the required experience for this position?

The position requires 5+ years of experience in digital marketing.

Is knowledge of HTML and CSS mandatory for this role?

Knowledge of HTML and CSS is ideal but not mandatory.

What type of campaigns will the Digital Marketing Manager be involved in?

The Digital Marketing Manager will be involved in digital marketing campaigns that include social media, paid search, email, and SEO/SEM.

What tools will the Digital Marketing Manager need to manage?

The Digital Marketing Manager will need to manage analytical tools such as Google Analytics and Webmaster Tools.

Does the company offer any perks?

Yes, the company offers a competitive salary, company bonus, health insurance, pension, annual leave, and professional development opportunities.

What is the company's stance on diversity and inclusion?

Compliance & Risks is committed to building an inclusive workplace and actively seeks to attract and retain a diverse range of individuals. They promote equality of opportunity and work environments free from discrimination or harassment.

Unlocking Market Access

Consulting
Industry
51-200
Employees
2000
Founded Year

Mission & Purpose

Compliance & Risks helps companies unlock market access by simplifying the world of product compliance. Our software, regulatory content and team of subject matter experts provide the most comprehensive market access solutions in the world.