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Digital Marketing Manager

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ARCO Design/Build

2mo ago

  • Job
    Full-time
    Senior (5-8 years)
  • Atlanta

AI generated summary

  • You need 5+ years in digital marketing, a related Bachelor's, experience with Salesforce/Pardot, PPC and analytics tools, plus SEO knowledge to drive campaigns and optimize results.
  • You will manage digital marketing strategies, optimize campaigns across channels, analyze performance data, nurture leads in Pardot, and collaborate with sales for effective targeting and engagement.

Requirements

  • Necessary Qualifications
  • 5+ years of experience in digital marketing, with a strong emphasis on strategy development, campaign management, and digital analytics.
  • Bachelor’s Degree in Marketing, Business Administration, Communications, or other related degree. Advanced degrees or certifications in Digital Marketing or similar fields are a plus.
  • Proven experience with marketing automation platforms, specifically Salesforce and Pardot. Ability to design and execute automated marketing campaigns, manage lead nurturing programs, and integrate marketing efforts with CRM systems.
  • Expertise in PPC campaign management, including experience with Google Ads or other PPC platforms. Knowledge of keyword research, bid management, and campaign optimization to drive measurable results.
  • Strong proficiency in digital analytics tools (e.g. Google Analytics, Adobe Analytics) to track campaign performance, analyze data, and derive actionable insights to optimize strategies and improve ROI.
  • Solid understanding of SEO best practices and experience optimizing websites for search engines.

Responsibilities

  • Develop, implement, and manage the overall digital marketing strategy, ensuring alignment with ARCO’s overarching goals and regional marketing needs.
  • Conduct market research to identify target audiences, analyze competitor strategies, and monitor industry trends.
  • Plan, execute, and optimize digital marketing campaigns across multiple channels including SEO, PPC, social media, email marketing, and content marketing.
  • Manage campaign budgets effectively, optimizing spending for maximum ROI while ensuring consistency with regional marketing budgets.
  • Utilize Pardot to manage and optimize lead generation campaigns, leveraging automation to nurture leads and facilitate seamless handoff to business development teams.
  • Design and implement automated workflows in Pardot for lead scoring, grading, and segmentation to enhance lead quality and conversion rates.
  • Analyze marketing campaign performance data within Salesforce to measure effectiveness and identify optimization opportunities.
  • Collaborate with the business development teams to align marketing efforts with sales objectives, leveraging Salesforce data for improved lead qualification and conversion strategies.
  • Lead the development and execution of ARCO’s social media strategy across all platforms, ensuring consistent messaging and engagement.
  • Analyze social media performance to optimize content strategies, drive audience growth, and enhance brand visibility in regional markets.
  • Track, measure, and analyze the performance of digital marketing campaigns using analytics tools, generating regular reports to assess KPIs and campaign effectiveness.
  • Provide actionable insights and recommendations based on data analysis to optimize future marketing strategies and improve overall performance.

FAQs

What is the primary responsibility of the Digital Marketing Manager at ARCO Design/Build, Inc.?

The primary responsibility of the Digital Marketing Manager is to develop, implement, and manage the overall digital marketing strategy across all channels to generate qualified leads, nurture prospects, and drive sales growth.

What qualifications are required for this Digital Marketing Manager position?

The position requires 5+ years of digital marketing experience, a Bachelor’s Degree in Marketing or a related field, and proven experience with marketing automation platforms like Salesforce and Pardot.

Is experience with PPC campaign management required?

Yes, expertise in PPC campaign management, including experience with platforms like Google Ads, is essential for this role.

What tools will I need to be proficient in for this position?

Proficiency in marketing automation platforms (specifically Salesforce and Pardot), digital analytics tools (e.g., Google Analytics), and a strong understanding of SEO best practices are required.

Are there opportunities for professional development?

Yes, ARCO Design/Build, Inc. offers tuition reimbursement for associates and provides scholarships for associates' children.

What benefits does ARCO offer to its employees?

ARCO provides an industry-leading performance-based bonus program, 401k options, paid sabbaticals, PTO, volunteer leave, medical, dental, and vision insurance, among other benefits.

How does ARCO promote diversity and inclusion in the workplace?

ARCO is committed to building and sustaining a culture that supports diversity and inclusion, recognizing its importance in delivering the best solutions to customers.

Will I be required to analyze performance data as part of this role?

Yes, analyzing marketing campaign performance data using Salesforce and other analytics tools is a key responsibility of the Digital Marketing Manager.

Does ARCO provide any parental leave benefits?

Yes, ARCO offers 12 weeks of paid maternity leave as part of its benefits package.

Are unsolicited resumes accepted from recruiters?

No, ARCO does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies without pre-approval from the Human Resource team.

ARCO Design/Build

Leaders in commercial and light industrial design-build construction.

Real Estate
Industry
201-500
Employees

Mission & Purpose

ARCO Design/Build (ARCO) is a national design/build firm that specializes in cold storage warehouse, light industrial distribution and manufacturing. ARCO’s turn-key approach provides our customers a direct relationship with one company versus multiple organizations. This streamlines the process, expedites schedule and reduces client risk. ARCO has completed over one hundred million square feet of manufacturing, distribution and warehouse space across the country.