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Digital Marketing Operations Associate

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Zeta Global

2mo ago

  • Job
    Full-time
    Junior Level
  • Marketing
  • Hyderabad, +1

AI generated summary

  • You should be an MBA fresher or B.Tech grad with 1-2 years' experience, strong English skills, Excel proficiency, analytical mindset, team ownership, and adaptability. Digital marketing knowledge is a plus.
  • You will analyze financial data, manage client onboarding, operate marketing tools, evaluate campaign performance, troubleshoot issues, and recommend process improvements for efficiency.

Requirements

  • MBA freshers or B.Tech 1-2 years of work experience from a reputable institute; focus in operations or supply chain preferred. (From Tier 1 or at least tier 2.)
  • Excellent spoken and written English.
  • Proven quantitative and analytical skills.
  • Advanced skills in MS Suite, especially MS Excel. Should be able to learn new software and tools quickly.
  • An attitude of ownership and teamwork. Should have willingness to learn multiple aspects of Operations and Financial Planning & Analysis.
  • Background in digital marketing preferred but not mandatory.
  • Flexible and adaptable to change (i.e., Can do attitude / self-starter / works well with others)

Responsibilities

  • Compile financial data to produce reports and key metrics that support analysis and decision making.
  • Identify, refine, and analyze key operating and reporting metrics for upper management.
  • Drive new client and campaign on-boarding end-to-end by working collaboratively with Client Services, Engineering, Web Development and Product Management teams.
  • Configure, operate, and monitor Zeta Global's proprietary and 3rd party tools to execute client marketing campaigns.
  • Evaluate performance of campaigns and make optimization recommendations.
  • Troubleshoot campaigns that are not meeting expectations.
  • Recommend process improvements to increase efficiency and decrease campaign downtime.

FAQs

What is the main responsibility of the Digital Marketing Operations Associate?

The main responsibility is to provide operational support for digital marketing campaigns, including compiling financial data, analyzing key metrics, driving client onboarding, configuring marketing tools, evaluating campaign performance, and recommending process improvements.

What qualifications are preferred for this position?

Candidates with an MBA as freshers or 1-2 years of work experience in operations or supply chain from a reputable tier 1 or tier 2 institute are preferred. A background in digital marketing is also beneficial, but not mandatory.

What skills are essential for this role?

Essential skills include excellent spoken and written English, proven quantitative and analytical skills, advanced proficiency in MS Excel, a willingness to learn, and a flexible, adaptable attitude towards change.

Is experience in digital marketing required for this position?

No, experience in digital marketing is preferred but not mandatory for this position.

What tools and technologies will the Digital Marketing Operations Associate be required to use?

The associate will be required to configure, operate, and monitor Zeta Global's proprietary tools and various third-party tools to execute client marketing campaigns.

Is there an opportunity for growth within the company?

Yes, there are opportunities for career growth and development within Zeta Global, particularly for motivated individuals who demonstrate operational excellence and a desire to improve processes.

What is Zeta Global known for?

Zeta Global is known as a data-powered marketing technology company that combines a large proprietary data set with artificial intelligence to enhance consumer intent and personalize marketing experiences, driving business growth for clients.

What kind of work environment can I expect at Zeta Global?

Zeta Global fosters a collaborative work environment with an emphasis on teamwork and ownership, where employees are encouraged to learn multiple aspects of operations and financial planning.

Does Zeta Global offer equal employment opportunities?

Yes, Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, age, and other protected characteristics.

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Zeta Global

Cloud-based marketing technology that empowers brands to acquire, grow, and retain customers. (NYSE: ZETA)

Marketing & Advertising
Industry
1001-5000
Employees
2007
Founded Year

Mission & Purpose

Zeta cloud-based marketing technology company that empowers brands to acquire, grow and retain customers. We are on a mission to be the preferred software platform for enterprises to accelerate growth and enrich the connections they have with their customers. The Zeta Marketing Platform (ZMP) activates on every online and offline marketing channel (including Email, Connected TV, SMS, Website, Social Media, and more) with sophisticated AI that analyzes billions of consumer data signals to predict consumer intent, personalize experiences, and accelerate growth for brands. The company was founded in 2007 by David A. Steinberg and John Sculley with the vision that data was going to change the way marketers engage with consumers to drive successful business outcomes. Today, Zeta has over 1000 customers across 15 verticals, including financial services, CPG, retail, telecom, automotive, travel & hospitality, and more. We have over 1400+ employees around our global offices with our HQ in New York City.