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Digital Paid Media Manager

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Influencer

2mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Media & Journalism
  • $75K
  • New York
  • Quick Apply

AI generated summary

  • You need 4 years paid social experience, expertise in strategy writing and client brief interpretation, advanced skills in campaign setup, optimization, and budget management, as well as ability to present to clients and decode data effectively.
  • You will lead on developing and executing paid media strategies, collaborating with creative and commercial teams, forecasting deliverables, writing media plans, pitching to clients, overseeing campaign setup, and analyzing data for optimization.

Requirements

  • Have at least 4 year’s experience within the paid social industry
  • Demonstrates advanced capability in writing paid media strategies and interpreting client briefs specifically for creator led work.
  • Experience with whitelisting and boosting.
  • Demonstrates advanced capability in all paid media buying elements such as campaign set-up, ad optimization and budget management, as well as an understanding of trackable conversions and ROAS.
  • Knowledge of more complex campaign management tasks such as Pixel set-up, Events set-up, shoppable ads and comprehensive ad formats such as Instant Forms.
  • Organized, meticulous about meeting KPIs with excellent attention to detail.
  • Ability to present to clients
  • Demonstrates ability to decipher data and report appropriately throughout the campaign and on PCAs.

Responsibilities

  • Interprets the client brief and collaborates with creative strategy and commercial leads to offer the best and most relevant paid media solution.
  • Devises and outlines a clear paid media strategy - proposes a campaign structure that includes relevant objectives, audiences, platforms, budget splits and formats (and any other recommendations). The Paid Media Manager uses learnings and data from previous campaigns to inform the distribution strategy.
  • Accurately forecasts paid media deliverables in collaboration with commercial leads with the help of a campaign calculator, ensuring that the calculator reflects best-practice paid media formats, budget splits and platforms. Understands how to provide competitive deliverables and pricing and makes suggestions to further improve efficiency where needed.
  • Writes comprehensive media plans following the relevant templates and outlining all necessary details to be used internally and to be reviewed by clients.
  • Leads on pitches and is able to answer any client questions on the paid media strategy, as well as offering client support on paid media campaigns.
  • Oversees campaign setup and execution.
  • Oversees the output of PCAs, ensures they are aligned with the proposed strategy, include relevant data and learnings, and is able to present these back to the client.

FAQs

What are the key responsibilities of a Digital Paid Media Manager at Influencer?

The key responsibilities of a Digital Paid Media Manager at Influencer include interpreting client briefs, devising and outlining paid media strategies, accurately forecasting deliverables, writing comprehensive media plans, leading pitches, overseeing campaign setup and execution, and ensuring the output of PCAs aligns with the proposed strategy.

What are the requirements for a Digital Paid Media Manager role at Influencer?

The requirements for a Digital Paid Media Manager at Influencer include having at least 4 years of experience in the paid social industry, demonstrating advanced capability in writing paid media strategies, experience with whitelisting and boosting, proficiency in all paid media buying elements, knowledge of complex campaign management tasks, organizational skills, presentation abilities, and the ability to decipher data and report appropriately.

What benefits and perks are offered for a Digital Paid Media Manager role at Influencer?

Some benefits and perks offered for a Digital Paid Media Manager at Influencer include a 401k plan, medical, dental & vision plans, a Career Framework approach to leveling for competitive compensation and progression, 22 days of Paid Time Off, a hybrid office approach, yearly tenure celebrations, company-wide offsites, seasonal celebrations, and events.

Influencer

Combining human creativity and intelligent global data, Influencer champions a new era of creativity #makewaves

Marketing & Advertising
Industry
51-200
Employees
2015
Founded Year

Mission & Purpose

Influencer is a data-led, global influencer marketing business with a unique, end-to-end ‘people power & platform power’ approach. Their data-led ideation studio, brand platform, and creator app join forces to deliver impact at scale. Influencer is championing a movement towards ‘True Human Influence’ - the more tangible, scaled outcomes creators can drive beyond just likes and impressions. From big brand launches to shifting perceptions and from riding fast trends to driving footfall - Influencer’s creative minds let data ‘art-direct’ the journey to the outcome, while powerful technologies for both brands and creators make it easy and speedy to activate at scale. On top of this, Influencer’s technologies are supercharged by official data integrations with the world’s leading social platforms for an extra layer of accuracy. Influencer is recognised as an Official Global Marketing Partner of both TikTok and Meta. Co-founded by entrepreneur Ben Jeffries and OG YouTuber Caspar Lee, Influencer has a global team of 110+ with some of the best talent in the industry across New York, London, Manchester, Dubai, and Warsaw. From Google to Amazon and from Coca-Cola to Visit Dubai, and even TikTok and Meta - brands across every vertical tap into the power of True Human Influence all year round.