Director, Brand Marketing Wheels & Action

Spin Master

2mo ago

Applications are closed

Job
Full-time
Expert Level
Marketing
$140K - $175K
Los Angeles

Requirements

Consumer Packaged Goods (CPG) product development experience
Global brand/product management experience is preferred.
Experience in processes such as: business planning, strategic marketing plan development, portfolio management and development, market research/customer insights, new product launches and business performance tracking across a global market landscape is required.
Demonstrated success in launching products or leading a company's entrance into a new category with innovative products or services is required.
A demonstrated track record in identifying winning consumer insights, growth opportunities, and priorities is required.
Prior experience working with global partners is preferred.

Responsibilities

Directly lead and mentor a team of experienced Brand Managers
Develop extensive strategic 3-5 year global brand strategy and category plans for the brand, ensuring the brand has a meaningful long term consumer position and achieves maximum volume profit/growth
Develop Global Branding Guide to clearly communicate brand strategies, positioning, key information and consistent communication to all internal business partners around the world
Manage brands to financial targets and brand budgets including the management of the Global TLP and Global Sku profitability.
Drive the analysis of products, brand and category performance.
Develop and Implement Channel Management strategies for the GBU
Build a category management plan for the brand to manage Global sku productivity and inventory
Oversees regional merchandising activities relative to category plan.
Ensure innovation of the brand across multiple touch points (product development, digital, creative, retail, advertising and global).
Collaborate with key affiliates to incorporate global market needs and feedback through consistent two-way communication to ensure effective flow of information
Execute global brand-building activities and develop global marketing tools, including brand and product advertising, and development of content with internal and external groups
Develop and manage brand forecasts

FAQs

What is the primary responsibility of the Director, Brand Marketing Wheels & Action?

The primary responsibility of the Director, Brand Marketing Wheels & Action is to develop and bring to life compelling brands across product lifecycles, from concept to launch and beyond.

What does the Global Brand Director do for their brands?

The Global Brand Director creates product strategies and drives product development for their brands. They support a portfolio of brands through global product management and clearly communicate brand strategies and positioning to all business partners.

Spin Master

Retail & Consumer Goods

Industry

1001-5000

Employees

Mission & Purpose

Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company, creating exceptional play experiences through it’s three creative centres: Toys, Entertainment and Digital Games. With distribution in over 100 countries, Spin Master is best known for award-winning brands PAW Patrol®, Bakugan®, Kinetic Sand®, Air Hogs®, Hatchimals®, Rubik’s Cube® and GUND®, and is the global toy licensee for other popular properties. Spin Master Entertainment creates and produces compelling multiplatform content, through its in-house studio and partnerships with outside creators, including the preschool franchise PAW Patrol and numerous other original shows, short-form series and feature films. The Company has an established presence in digital games, anchored by the Toca Boca® and Sago Mini® brands, offering open-ended and creative game and educational play in digital environments. Through Spin Master Ventures, the Company makes minority investments globally in emerging companies and start-ups. With over 30 offices in close to 20 countries, Spin Master employs more than 2,000 team members globally.