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Director, Marketing (Data and Digital)

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Thermo Fisher Scientific

3mo ago

  • Job
    Full-time
    Expert Level
  • Data
    Marketing
  • Dublin
    Remote

AI generated summary

  • You must have a Master's degree or equivalent, extensive digital marketing experience, team leadership skills, data science expertise, and proficiency in marketing technologies and platforms.
  • You will lead a data and digital team, enhance analytics initiatives, drive customer engagement, collaborate with sales, and foster an inclusive team culture to optimize marketing efforts.

Requirements

  • Master’s degree in Business, Marketing, Data Science, or a related field, or equivalent work experience.
  • Extensive experience leading data-driven digital marketing initiatives.
  • A track record in B2C eCommerce or retail, with a strong focus on data strategy, digital transformation, and marketing innovation.
  • A proven team leader who motivates and develops talent.
  • Knowledge of digital marketing technologies, including marketing automation, salesforce automation, predictive marketing, and targeted advertising.
  • Experience planning and implementing digital marketing strategies across SEO/SEM, email marketing, display advertising, retargeting, and social media campaigns.
  • Expertise in data science methodologies, including predictive analytics, AI, and machine learning, and their application to marketing and sales.
  • Experience with conversion optimization, customer segmentation, and personalization to drive customer engagement and sales.
  • Advanced level of English.
  • Proven record of successful teamwork with sales and other cross-functional team members.
  • Experience in demand generation and using data to identify and convert new leads.
  • Strong interpersonal skills with the ability to present insights and strategies to senior leadership.
  • Proficiency in data-driven marketing platforms and tools, including Salesforce, and data visualization tools.
  • Familiarity with tools for commercial automation, digital merchandising, and driving sales efficiency through data.

Responsibilities

  • Lead and develop Fisher Scientific Europe’s data and digital team to strengthen its maturity and capability.
  • Improve our data science programs by using predictive analytics, AI, and machine learning to find the best selling and marketing opportunities. Provide these insights to our sales teams and apply them to our marketing channels.
  • Generate new customers, identify engaged website visitors, and boost findability for Fishersci products in the digital environment.
  • Collaborate with sales leadership and sales operations to devise initiatives that align with sales objectives and targets. Use data science, commercial automation and digital programs to improve sales efficiency and optimization.
  • Apply data to personalize customer engagement. Implement digital merchandising strategies to grow the market basket and convert customer sales.
  • Help the analytics team draw out actionable insights and implications from customer and marketing data.
  • Champion a strong and passionate team culture: Build inclusive work environments, cultivate talent, and encourage cross-functional integration, all while aligning with RSD EU priorities.
  • Reporting to the Senior Director, Marketing, RSD Europe.

FAQs

What is the work schedule for the Director, Marketing (Data and Digital) position?

The work schedule is standard, from Monday to Friday.

Is this position remote or in-office?

This role is fully remote, allowing employees to work from home anywhere in Europe.

What kind of travel is required for this position?

Regular international travel of up to 20% per annum may be required.

What will be the main responsibilities of the Director, Marketing (Data and Digital)?

Responsibilities include leading the data and digital team, improving data science programs, driving lead generation, collaborating with sales leadership, applying data for customer engagement, and building a strong team culture.

What level of education is required for this role?

A Master’s degree in Business, Marketing, Data Science, or a related field, or equivalent work experience is required.

What type of experience is preferred for candidates applying to this job?

Candidates should have extensive experience leading data-driven digital marketing initiatives, a track record in B2C eCommerce or retail, and proven team leadership abilities.

What specific skills and capabilities are necessary for this role?

Necessary skills include knowledge of digital marketing technologies, experience with SEO/SEM, expertise in data science methodologies, and proficiency in conversion optimization and customer engagement strategies.

Are there any specific technical proficiencies required?

Yes, proficiency in data-driven marketing platforms and tools, including Salesforce and data visualization tools, is required.

What kind of company culture does Thermo Fisher Scientific promote?

Thermo Fisher Scientific promotes a culture of integrity, intensity, innovation, and involvement, emphasizing teamwork and valuing diverse experiences and perspectives.

What benefits are offered by Thermo Fisher Scientific for this position?

Competitive remuneration, an annual incentive plan bonus scheme, and a range of employee benefits are offered.

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Thermo Fisher Scientific

The World Leader In Serving Science

Science & Healthcare
Industry
10,001+
Employees

Mission & Purpose

Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them. Our global team delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD.